Marcelo P.

VP of Marketing

Chicago, Illinois, United States21 yrs experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led marketing strategies for major global brands.
  • Recognized as 2025 Adweek’s Sports Marketing MVP.
  • Expert in integrating brands into popular culture.
Stackforce AI infers this person is a Marketing Executive with expertise in Brand Development and Digital Marketing.

Contact

Skills

Core Skills

MarketingBrand Development

Other Skills

Branded ContentBranded EntertainmentContent MarketingCreative StrategyInteractive AdvertisingOnline AdvertisingIntegrated MarketingDigital MarketingInnovationSocial Media MarketingCreative DirectionAdvertisingCopywritingDigital StrategySocial Media

About

I believe brands can play a relevant role in people’s everyday lives. I believe in seeing people as human beings rather than consumers. I believe creative work can be a source of real change, generating exponential growth, while making the world a better, simpler, more interesting place. My goal is to lead brands that are passionate about exploring uncharted territories, expanding the possibilities of our industry as a significant part of popular culture. To find out more about my work, please visit my online portfolio at www.cargocollective.com/marcelopascoa

Experience

21 yrs
Total Experience
3 yrs
Average Tenure
5 yrs 9 mos
Current Experience

Molson coors beverage company

VP Marketing, Coors, Global & North America

Jul 2020Present · 5 yrs 9 mos · Chicago, Illinois, United States

Branded ContentBranded EntertainmentContent MarketingCreative StrategyInteractive AdvertisingOnline Advertising+18

Burger king corporation

2 roles

VP, Head of Brand & Communications NA

Jan 2020Jul 2020 · 6 mos

VP, Global Head of Brand Marketing.

Jan 2018Jan 2020 · 2 yrs

Airbnb

Head of Marketing for Latin America

Oct 2017Mar 2018 · 5 mos · Miami, USA.

The coca-cola company

2 roles

Global Creative Director

Promoted

Nov 2016Sep 2017 · 10 mos

Creative Excellence Director

Jun 2014Nov 2016 · 2 yrs 5 mos

Dm9ddb

2 roles

Creative Director | Head of Digital and Innovation

Promoted

Nov 2013Jun 2014 · 7 mos

Branded Entertainment Director | Senior Copywriter

Mar 2011Nov 2013 · 2 yrs 8 mos

Grupo new content

Creative & Strategy Director

Jan 2006Jan 2011 · 5 yrs · São Paulo Area, Brazil

Bullet promoções

Copywriter

Jan 2006Jan 2006 · 0 mo · São Paulo Area, Brazil

G2 worldwide

Copywriter

Jan 2005Jan 2006 · 1 yr · São Paulo Area, Brazil

Unilever

Marketing Intern

Jan 2005Jan 2005 · 0 mo · São Paulo Area, Brazil

Education

ESPM

Bachelor of Social Communication - Advertising & Marketing

Jan 2002Jan 2005

USP - Universidade de São Paulo

Bachelor of Laws (LLB)

Jan 1998Jan 2005

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