Jan 2023 – Nov 2024 · 1 yr 10 mos

Jul 2021 – Dec 2022 · 1 yr 5 mos

• Developed and executed a referral program featuring personalised rewards based on game categories,
• resulting in a 40% increase in referral conversion and an overall ROI improvement of 25%.
• Enhanced first time new user experience & onboarding journeys to improve paying daily active user conversion by 5%
• Collaborated with engineering team to optimise app load time, leading to a 15% increase in PDAU
• conversion for new users.

Jan 2021 – Jun 2021 · 5 mos

• Proposed appropriate algorithm changes to the ‘Recommended game lobbies' section to improve PDAU
• retention based on churn & upskill prediction models
• Analysed impact of ‘Progressive unlock architecture’ on the new user experience to simplify their upskill
• journey
• Proposed and executed product initiatives to reduce 1st hour churn
• Analysed and improved the composition of 'No. of Sessions x Time spent on the app' for long-term user
• retention, leading to a 15% increase in PDAU retention.

Jun 2020 – Dec 2020 · 6 mos

• Developed an understanding of games that are most likely to be played together and the importance of
• users finding interest in multiple games to improve PDAU retention to subsequently serve as a
• framework for game recommendations
• Automated the reporting of onboarding metrics on tableau dashboards to closely monitor KPIs and
• ensure timely flagging of funnel drops
• Came up with product suggestions to improve the ‘Search feature’ for in-app experience enhancement
• based on most common user searches

Jul 2019 – May 2020 · 10 mos · Bengaluru, Karnataka, India

• Spearheaded in-app product review experiments, creating homogenised user sets and increasing
• review fill rate by 6%
• Streamlined payment settlement tracking by implementing a proactive flagging system, resulting in
• 100% on-time and full payments. Led debugging efforts with tech teams to decrease product
• escalations by over 60%
• Designed and implemented China payments automation, identifying logic for build based on contracts,
• payment credit, exchange rate, location of order, etc.
• Revamped and standardised catalog of products by implementing compliance measures, resulting in a
• 50% reduction in shipments getting held up at customs or during manifestation.

Jun 2018 – Aug 2018 · 2 mos · Bengaluru, Karnataka, India

Jun 2017 – Jul 2017 · 1 mo · Hyderabad, Telangana, India

May 2016 – Jul 2016 · 2 mos · Hyderabad Area, India