Jan 2022 – Feb 2024 · 2 yrs 1 mo

• Leading Worldwide “Amazon Gift Cards & Initiatives” user experience; Reimagining the way customers buy, receive and redeem gift cards globally.

Nov 2019 – Jan 2022 · 2 yrs 2 mos

• Worked as a Design Lead for Grocery business for India Marketplace.
• ■ Fresh & Pantry Convergence: Led UX and helped in integrating various isolated grocery stores under one brand name of Fresh so that customers can enjoy the convenience of buying more than 30k products with great benefits.

Sep 2016 – Nov 2019 · 3 yrs 2 mos · Bengaluru Area, India

• Lead research and design of Citrix Secure Mail & Secure Browser for various Mobile platforms.
• ■ Enhanced experience & bounce rate reduction: Instrumental in an increase in user satisfaction and perceived information find-ability of Secure Mail (Both iOS & Android mobile devices). In result, drastically decreasing the bounce rate from the application.
• ■ Lead Research: Leveraged user insights to come up with directions which helped fellow Designers create Intelligent workspace mobile app.
• ■ App overhaul: Overhauled Citrix VPN, Android & iOS apps to optimise user experience; oversaw seamless, high-quality, on-time rollout.
• ■ Concept-to-launch: Pioneered the use of A/B split testing and competitive analysis to optimize web application firewall (WAF) experiences under extremely short timelines.
• ■ Empower, Collaborate & Streamline: Worked closely with the other stakeholders including fellow designers around the globe to march towards one common goal efficiently.

Mar 2015 – Aug 2016 · 1 yr 5 mos · Noida Area, India

• Design stakeholder and user advocate for Adobe experience manager (AEM), an enterprise-grade content management system. Key accomplishments:
• ■ Improve page-abandonment rate: Streamlined “asset sharing” experience across Adobe platforms under unified umbrella of cc & mc by cutting at least 2 levels of interaction. Newly launched flow catapulted visit and access ratio while shrinking page-abandonment rate by at least 20%.
• ■ Strengthen emotion appeal: Injected personalized UX for AEM users under the project called “media portal on demand”. The final flow had a high-impact with a strong emotional appeal.
• ■ New customer acquisition: Captured new audience segment by designing high impact feature called “assets insights”. It was thoroughly researched and strategized project which helped users to track assets as per their usage across platforms.

Apr 2012 – Oct 2014 · 2 yrs 6 mos · Bangalore, India

• Design navigation, user flows, screens and controls for a variety of mobile & web applications at Yahoo. Create interactive prototypes and conduct usability sessions to validate iterations. Key accomplishments:
• ■ Improve customer engagement: increased new customer acquisition by 15% by successfully redesigning, Yahoo publish web platform.
• ■ Apps overhaul: participated in the design of a suite of mobile apps for Yahoo media including Yahoo cricket, Yahoo music, Yahoo movies etc.
• ■ Maximise user engagement: captured new audience segment of emerging market by delivering best possible experiences on platforms like Symbian & web OS.

Jan 2011 – Aug 2011 · 7 mos · Ahmedabad

• Print, web and interaction design for a wide variety of projects. Led research for new business setup. Key accomplishments:
• ■ Supported design: helped in pitches and product features; built interactive prototypes for demonstration.
• ■ New UX setup: took ownership of conducting research & building strategy for setting up a new UX division in the organization.

Apr 2010 – Jun 2010 · 2 mos · Bangalore

• Creative strategy for a startup called Ocean herbals. Led new product launch and brand development.

Jun 2008 – Jun 2009 · 1 yr · Kolkata Area, India

• Brand and brand strategy development for Ilex. Product design of leather artefacts for a wide variety of clients like, Debenhams, Furla, D&G etc.