Mar 2023 – Mar 2025 · 2 yrs · Hybrid

• Was part of the Shops Ads measurement team and lead for the first-party measurement pod
• Implemented support for adding multiple marketing tags upon shop page load for advertiser
• Performed detailed analysis to understand accuracy of the solution that we implemented for third-party measurement
• Worked on multiple projects to show better insights to advertisers related to Shops Ads performance. For instance, implemented an onboarding tour in Ads Manager for advertisers who newly started using Shops Ads. This had a high adoption of 15% when compared to other similar features which only had adoption of 7%.
• Participated in and organized dogfooding sessions to help identify bugs and improve the product
• Was part of oncall rotation in the team, handling various issues that came up during oncall
• Help with conflict resolution between engineers and get the team aligned on code review process
• Communicated updates to the team about the 1P projects through regular posts
• Participating in roadmapping exercises to suggest ideas and estimate project effort
• Work with product manager and design in helping scope out the project and prioritize features that we want to build
• Work with Data Scientist in experiment analysis and evaluate the impact of rolled out features
• Organized war-rooms to reduce on-call backlog
• Implemented logigng, monitoring and dashboards to understand product performance as well as catch errors early
• As capacity champion for the team and the sub-pillar, worked with teams to come up with capacity estimation and identify areas for resource efficiency

Feb 2021 – Feb 2023 · 2 yrs · Hybrid

• Tech Lead for Shops Offer Ads team
• Helped build ads for targeting offers in Shops. Shops is a new product that makes it easy for businesses to set up a single online store for customers to access on both Facebook and Instagram
• Helped drive adoption of Offer Ads by merchants through upselling and auto opt-in
• Logical analysis for identifying product gaps and addressing them to improve product adoption
• Put in practices and processes to help with projects' execution
• Help run and analyze recruited tests for testing the impact of our features prior to production rollout
• Improved response times from seconds to milliseconds for specific use-cases through schema changes
• Mentoring of team members to help them grow to the next level. Got recognized as a top mentor within the sub-pillar for the same.
• Organized retro meetings to identify gaps and followed-up to address them
• One of the top contributors to the wiki in the team and in the top 5% in the org
• Drove multiple alignments with partner teams as well as followed up on privacy and security processes to ensure projects were rolled out on time
• Got the team to participate in fixathons to improve code quality
• As primary POC for QA from the team, established a rapport with the QA team, reviewed test cases and worked with them to get all the necessary sign-offs

Jul 2019 – Sep 2020 · 1 yr 2 mos

• Evaluated different approaches for pulling search out as a micro-service
• Was part of a small team to design and bootstrap the project for ES 1.7 to 7.x upgrade
• Handled customer critical bugs
• Helped optimize ES clusters, thereby reducing cluster costs by 50%
• Implemented automated code quality checks to be run only for newer changes
• Performed code reviews for multiple projects
• Prepared a detailed on-call training plan and onboarded multiple on-call engineers

Mar 2018 – Jun 2019 · 1 yr 3 mos

• Lead for the Search team, helping with onboarding, mentoring and implementing product features
• Lead the implementation of Promoted Search feature, which is now actively used by 100+ communities
• Participated in Vista Hackathon and received a special recognition award for an idea based on blockchain to drive user-engagement
• Kick-started and mentored the community custodians initiative to help grow knowledge within the Blr senior engineers
• Part of ARB (Architecture Review Board), a group of very senior engineers for architecture and design review of major features being implemented across the org
• Mentored the first cohort of college hires for Blr office

Apr 2016 – Feb 2018 · 1 yr 10 mos

• Helped recruit a lot of the initial talent
• Setup processes for Agile software development and on-call
• Prototyped a performance testing framework that was built using micro-services based architecture
• Lead the accessibility team for achieving better WCAG 2.0 AA compliance
• Implemented Virus Scanner Service, which could horizontally scale to handle incremental load as it is gradually integrated with 100% customers
• Initiated lunch-n-learn sessions in the Blr office

Jan 2016 – Mar 2016 · 2 mos · Greater Hyderabad Area

• http://www.upwork.com/o/profiles/users/_~012a1f2aafb1cad4d6/
• https://www.freelancer.in/u/amaramrahul.html
• https://news.ycombinator.com/item?id=11053042

Aug 2014 – Oct 2015 · 1 yr 2 mos

• Primary activities include scaling, reducing costs, and ensuring stability and security of the RTB platform, which currently handles more than 10 billion requests in a day
• Awarded TECHSTAR for an outstanding performance during the JFM 2015 quarter
• Explore, deploy and configure a monitoring framework for handling dynamic / adaptive thresholds using bischeck, a Nagios plugin
• Design and implement a horizontally scalable system for processing at least a million events per minute using Kafka and ZMQ
• Architect and implement real-time logging for processing about 200,000 log events / second that are generated by RTB bid servers
• Prototype and help deploy a platform across Vizury for QA to effectively test cross-component changes
• Introduce AWS cloud formation templates and mentor junior engineers in templating the entire RTB infrastructure
• Debianize RTB packages and setup a repository with HA support
• Design a pre-production testing framework using TestNG which helps to identify bugs just before production release to greatly reduce the chances of things breaking in production

Apr 2013 – Jul 2014 · 1 yr 3 mos

• Tech Lead for the Real Time Bidding team, mainly performing the duties of an individual contributor along with mentoring the junior engineers
• Migrating code-base to a server-oriented operating system
• Closely monitoring the code migration from PHP to Java for improved product performance
• Driving RTB integration with FBX (thereby boosting company revenue immediately by 10%)
• Migration of cache servers from Memcached to Aerospike, which has helped reduce cache costs by 50%
• Mentoring migration of our RTB stack to make it more secure by using VPC, NACLs, Security Groups and Roles

Jan 2013 – Apr 2013 · 3 mos · Bengaluru, Karnataka, India

• Designing solutions for efficient usage of Amazon EC2 instances by using Amazon S3 distributed storage and Gearman Job Server
• Implementation of custom tags in Apache2 Nutch and Solr setup
• Automating Google Adwords Ad Extension creation using Selenium with Python Bindings

Jun 2008 – Dec 2012 · 4 yrs 6 mos · Greater Hyderabad Area

• Architect and lead developer of the Collabsuite Server
• Improved scalability by profiling the product, implementing database and SSH connection persistence, and optimizing LDAP queries
• Deployed and setup Collabsuite at Customer premises, maintained Customer Support Systems and provided assistance to Customers
• Hired and inducted new recruits
• Deployed Nagios for Remote monitoring and integrated it with an in-house built SMS alerting service
• Designed and implemented remote support software for customers

Apr 2006 – May 2008 · 2 yrs 1 mo · Greater Hyderabad Area

• Involved in product prototyping and development
• Worked as technology consultant on multiple projects
• Set up and managed the complete operational infrastructure of the startup which included LDAP, mail, web, ssh, VPN, svn, wiki and project management.
• Managed all the financial and administrative tasks of the firm
• Hired, trained and evaluated trainee employees as well as mentored, and designed their courses

Jun 2004 – Sep 2005 · 1 yr 3 mos · Greater Hyderabad Area

• • Handled real-time situations, and resolved production issues
• • Handled Change Requests which involved enhancements to the existing functionalities
• • Impact Analysis and Time Estimations
• • Prepared Business Requirement Document and Design Document
• • Deployed code in production environments

Nov 2003 – Apr 2004 · 5 mos · Greater Hyderabad Area

• Maintained Red Hat Linux servers and firewall
• Maintained user accounts and addressed general problems
• Wrote helper scripts like bandwidth monitoring tool