Pratham Hegde

Co-Founder

Mangaluru, Karnataka, India24 yrs 8 mos experience
Highly Stable

Key Highlights

  • Co-founded Truelift.ai to optimize ad spend.
  • Led marketing measurement at Meta for diverse industries.
  • Built Amazon's marketing measurement team from scratch.
Stackforce AI infers this person is a MarTech expert with a strong focus on analytics and measurement.

Contact

LinkedIn

Skills

Core Skills

AnalyticsBusiness IntelligenceMarketing MeasurementData AnalysisConsumer InsightsMarketing AnalyticsCustomer ExperienceResearch

Other Skills

Customer AnalysisPredictive ModelingData EngineeringCustomer SegmentationResponse ModelingDigital AnalyticsData CollectionAnalysisSix SigmaBusiness Process Re-engineeringService DeliveryCustomer Lifecycle ManagementSASCRMSegmentation

About

Scaling Truelift.ai, a measurement and decisioning partner helping CMOs, CFOs, and Growth leaders make higher-confidence growth investments in Ad Spend in an increasingly fragmented media landscape. Having been at the intersection of marketing science, platform economics, and growth measurement, I’ve spent my career close to one of the most important questions in modern business: What is truly driving growth? That's why, for us at Truelift.ai, advanced measurement science is table stakes. What matters is whether it changes how businesses allocate capital, evaluate channels, and drive profitability. The Truelift.ai platform combines best-in-class experimental and modeling approaches into a self-serve format that can scale beyond elite analytics teams and become part of how organizations make everyday investment decisions. We closed our first year with optimizing ad spend upwards of INR 6000Cr., a strong signal that the market is ready for a more scientific, practical and decision-oriented approach to measurement. We’re just getting started.

Experience

24 yrs 8 mos
Total Experience
5 yrs 5 mos
Average Tenure
2 yrs 9 mos
Current Experience

Truelift

Co-Founder & Business Head

Aug 2023 – Present · 2 yrs 9 mos · Mangaluru, Karnataka, India · On-site

  • We built Truelift to help decison makers who struggle in seperating the signal from the noise in their decision making. When the stakes are high, its always prudent to deploy good measurement before a go/no-go or a scale up decision. Truelift helps to precislely measure true incremental impact of ads for example, helping advertisers optimize their media portfolio. The platform enables businesses to access cutting edge experimentation techniques and build a data driven culture of decision making in their organization.
Customer AnalysisPredictive ModelingAnalyticsData AnalysisBusiness Intelligence

Meta

Director and Head, Marketing Sciences, India

Nov 2016 – Jul 2023 · 6 yrs 8 mos · Mumbai, Maharashtra, India

  • Head, Marketing Sciences for all client and agency business lines for Meta in India.
  • Drove the overall Marketing Measurement agenda for Meta India clients across all Industry sectors. Deployed in-house and third party measurement solutions to help both Brand and Performance (direct response) advertisers measure the impact of Facebook /Instagram advertising on brand and sales outcomes.
Marketing MeasurementData AnalysisPredictive Modeling

Amazon

Head, Marketing Measurement and Consumer Insights

Jun 2014 – Nov 2016 · 2 yrs 5 mos · Bengaluru Area, India

  • Built from scratch the Marketing Measurement team for Amazon across multiple geographies, including India. Set up three specialized teams comprising senior Economists, Consumer Researchers, and Data Engineers to provide best in class marketing measurement and consumer Insights to guide CMO decisions.
Marketing MeasurementConsumer InsightsData Engineering

Genpact

VP and Practice Leader (Marketing and Customer experience )

Jan 2003 – Jun 2014 · 11 yrs 5 mos

  • Practice leader for Marketing and Channel Analytics, with the following focus areas - Customer segmentation, Response modeling, Loyalty and Retention Analytics, Database Marketing/Campaign management, Digital Analytics, CRM analytics, Call Center Analytics. Industry focus- Banking, Retail & CPG, Healthcare and Manufacturing.Managed a 375+ analytics and reporting team driving marketing and channel analytics for more than a dozen global clients
Customer SegmentationResponse ModelingDigital AnalyticsMarketing AnalyticsCustomer Experience

Tata economic consultancy services

Business Research Executive

Jul 2001 – Dec 2002 · 1 yr 5 mos

  • Responsibilities included proposal preparation, research, data collection, analysis and report preparation.
ResearchData CollectionAnalysis

Education

T A Pai Management Institute Manipal

Master of Business Administration (MBA) — Finance

Jan 1999 – Jan 2001

National Institute of Technology Karnataka

BE — Chemical Engineering

Jan 1993 – Jan 1997

MJC Manipal

juinor at MJC

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