Jennifer Soued

Director of Engineering

Boca Raton, Florida, United States8 yrs 6 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in designing scalable digital experiences.
Proficient in Adobe Experience Manager strategies.
Strong background in project delivery and governance.

Stackforce AI infers this person is a Digital Experience Architect specializing in Adobe Experience Manager solutions for enterprise clients.

Contact

Skills

Core Skills

Adobe Experience Manager (aem)Project DeliveryBusiness Analysis

Other Skills

Solution ArchitectureRequirements GatheringQuality AssuranceUser ResearchGraphic DesignAdobe IllustratorAdobe PhotoshopAdvertisingWeb DesignCorporate IdentityDigital PhotographySocial Media MarketingEmail MarketingBrand Development

About

I work on enterprise digital experiences that need to scale — and need to be ready for personalization. A lot of organizations jump straight to personalization tools before the experience itself is in good shape. Pages are inconsistent, components are used differently across teams, and there’s no clear structure to support meaningful personalization. My role is to fix that foundation. I audit existing experiences, rethink them from the user’s point of view, and redesign pages so they’re clear, cohesive, and built with intent. From there, I define experience and component standards and put governance in place so teams can move faster without everything breaking. Most of my work lives in Adobe Experience Manager, but the focus is always the same: make the experience make sense first, so personalization actually works later. I believe you can’t personalize chaos — you have to design for it.

Experience

8 yrs 6 mos

Total Experience

2 yrs 10 mos

Average Tenure

4 yrs 4 mos

Current Experience

Better digital® adobe project experts

2 roles

Director, Digital Experience

Promoted

Dec 2024 – Present · 1 yr 5 mos

Partner with enterprise clients to define and implement Adobe Experience Manager (AEM) strategies that align with business goals and marketing objectives.
Translate complex requirements into scalable AEM solutions, guiding teams on content structure, component design, and authoring best practices.
Lead discovery and assessment sessions to evaluate existing digital ecosystems and identify opportunities for optimization and modernization.
Collaborate with developers, architects, and marketing teams to design efficient AEM workflows, tagging structures, and governance models.
Provide hands-on consulting to improve authoring efficiency, accelerate time-to-market, and enhance overall AEM performance and usability.
Support training and adoption efforts, empowering content authors and stakeholders to maximize AEM capabilities across global brands.

Adobe Experience Manager (AEM)Project DeliverySolution ArchitectureRequirements Gathering

Delivery Manager

Jan 2022 – Dec 2024 · 2 yrs 11 mos

Managed project scope, timelines, budgets, and resources, ensuring on-time and on-budget completion.
Collaborated with stakeholders to understand requirements, manage expectations, and communicate project progress.
Identified and mitigated project risks, implementing proactive solutions to maintain project momentum.
Developed and implemented innovative solutions using AEM features and best practices to meet client needs.

Project DeliveryRequirements GatheringQuality Assurance

Waypath

Senior Business Analyst

Aug 2020 – Jan 2022 · 1 yr 5 mos

Conducted in-depth business needs assessments and user research to determine optimal CMS solutions for diverse client needs.
Partnered with stakeholders, including marketing teams, content creators, and developers, to capture and clarify functional and user requirements for CMS implementations.
Developed detailed user stories and acceptance criteria utilizing various business analysis methodologies (e.g., user story mapping) to ensure clear understanding and project alignment.
Created comprehensive documentation, including business requirements documents and user story mapping artifacts, for clear communication and reference throughout the project lifecycle.

Requirements GatheringBusiness AnalysisUser Research