Apr 2023 – Dec 2024 · 1 yr 8 mos

Apr 2021 – Apr 2023 · 2 yrs

Apr 2019 – Apr 2021 · 2 yrs · Kuala Lumpur, Malaysia

• Role and Responsibility:
• Champion business strategy that will enhance and grow FBL service offering the leading provider of premium fulfilment services trusted by leading brands and Lazada Marketplace Sellers.
• Oversee both operation and business development (Commercial) department.
• Establishing relationships and driving negotiations with leading brands and sellers.
• Drive growth for current brands on Lazmall through key levers e.g. improving assortment, driving traffic and improving customer experience.
• Work on cross functional projects relevant for growing specific category.
• Co-ordinate with cross functional teams to improve traffic driving and customer experience initiatives (delivery, payment, returns, etc.).
• Team up FBL and LP as a package to acquire brand to join marketplace/Lazmall.

Jan 2018 – Mar 2019 · 1 yr 2 mos · Kuala Lumpur, Malaysia

• Role and Responsibility:
• Prepare collaborative strategic business plan and drive weekly/monthly/quarterly reviews of performance against targets
• Consulting brands to increase sales by marketing new product ranges
• Planning promotional campaigns and coordinating implementation
• Strategizing brand marketing engagement which includes onsite brand visibility, online marketing
• and co-marketing efforts.
• Managing the competitiveness with pricing, assortments and stock availability
• Liaising with cross-functional teams to resolve issues pertaining to brand performance.
• Regularly analyzing sales, traffic, conversion and customer funnel to guide promotional campaigns.
• Establish strong relationships and drive negotiations with leading brands
• Continue to increase yearly growth for all category brands
• Acquire new brands to grow the category and provide operation solution.

Mar 2015 – Dec 2017 · 2 yrs 9 mos · Penang, Malaysia

• Role and Responsibility:
• Cross country inventory management across Intel manufacturing site: Vietnam, Malaysia (Kulim and Penang), China and USA (Chandler, Aloha and Mountain View)
• Cross country supplier management on raw material (both direct and indirect material), machinery parts and temporary work force supply.
• Asia: Japan, Korea, Thailand, Malaysia, and China. (Mainly supply direct material eg. solder ball, substrate and adhesive)
• Europe: The Netherland, Germany, Poland and UK. (Mainly supply custom made machinery parts)
• North America: Kentucky, Oregon, Arizona, California. (Mainly supply semiconductor, chip core and TIM- thermal interface material).
• Quality check to ensure that material is meeting Intel standard.
• Work with supplier to define requirements plan to improve their manufacturing process flow to meet quality, reliability, cost, yield and manufacturab ility requirements.
• Study, verify and qualifying new material or new supplier according to Intel standard and code of conduct.
• Negotiate and review contract term with supplier on new material.
• Design and synchronize network and process flow to move raw material and supplies into production facilities transform into finished goods and distribute product to customer markets.
• Oversee the entire supply chain ecosystem and excursion management on the problematic material to ensure zero interruption on output to customer.
• Work with production manager/engineer for production line set up, test run and launching.
• Achievement:
• 2016- Cost saving project on processor HIS (Integrated Heat Spreader) had help Intel to avoid $3.2m USD on scrapping cost.
• 2017- Unplanned upsize volume on client product: Proactively engaging new supplier, successfully expedite qualifying process to support 3x upsize volumes with limited time given which had huge impact to Q2 Intel revenue. Successfully secure the revenue for 65m USD.

Feb 2011 – Jan 2015 · 3 yrs 11 mos · Manchester, United Kingdom

• Role and Responsibility:
• Managing marketplace account on Ebay, Amazon and establish brand.com in 2015
• Analysing sales trends and insights to identify appropriate product selection the platform
• Develop online merchandising and promotional proposals to achieve sales targets.
• Overlook the development of assortments to support the needs of customers to increase revenue.
• Design , sourcing and manufacturing
• Monitor employee productivity and optimize procedure to reduce costs
• Warehouse management:
• Control the movement and storage of materials within a warehouse and process the associated transactions, including shipping, receiving, put-away, picking and packaging.
• Participating in the sales process by identifying business development potential.
• Achievement:
• Averagely 32% YoY revenue growth.
• Our hard work had made Princess Frozen Dress Costume number#1 listing on Ebay UK during
• Halloween 2013/14. (Over 7000 pcs sold @ £12.99/ pcs)
• Established a team of 3 customer service department, 2 KAMs and 7 warehouse floor staff.
• Office + Warehouse expansion from 1200sf to 6000sf.