Sep 2024 – Dec 2025 · 1 yr 3 mos · Bengaluru · On-site

• Spearheaded user retention and cross-sell initiatives, achieving a 4x order growth within 1.5 years.
• Oversaw target planning, discounting strategies, and product experiments to enhance customer engagement.
• Collaborated on digital marketing spend management and campaign optimization to drive effective outreach.

Oct 2022 – Aug 2024 · 1 yr 10 mos · Mumbai · On-site

• Managed a multi-million dollar Rewards and Loyalty program, focusing on spend planning and go-to-market strategies.
• Developed new user journeys and marketing interventions to enhance user engagement and retention.
• Co-led initiatives that diversified gameplay formats, significantly boosting user retention and order growth.

Sep 2022 – Apr 2026 · 3 yrs 7 mos · Mumbai, Maharashtra, India · Remote

Aug 2022 – Jun 2023 · 10 mos · Mumbai · Remote

• Developed and implemented a comprehensive growth structure for the inaugural IPL on JioCinema's platform.
• Crafted user engagement strategies to enhance cricket and entertainment engagement during and after the WPL and IPL tournaments.
• Transformed the CRM strategy to focus on emotion-based, triggered communications, enhancing user interaction.
• Planned product visibility and non-cricket content releases in alignment with the overall IPL engagement strategy.

Dec 2021 – Dec 2021 · 0 mo · Mumbai

• Recorded Product Management course certified by Duke University.
• Boot-camps for Retention & Engagement cohorts

Apr 2019 – Jan 2022 · 2 yrs 9 mos · Mumbai

• Spearheaded the launch of Disney+ in multiple APAC markets, crafting user life cycle journeys from pre-launch to post-subscription.
• Scaled the paid subscriber base from 0 to 1 million within the first 30 days in Indonesia.
• Developed a user intelligence framework to enhance conversion rates through targeted interventions.
• Collaborated with product teams to analyze experiments on the acquisition journey, aligning with business goals.

Mar 2019 – Apr 2019 · 1 mo · Mumbai

• • Optimise inventory planning for select SKUs, improving operational efficiency.

Feb 2019 – Mar 2019 · 1 mo · Gurugram

• • Developed probability models for machine spare parts replacement, aiding in financial planning.

Jul 2018 – Mar 2019 · 8 mos · Mumbai Metropolitan Region

• Led growth planning for apps and extensions, enhancing user lifetime value across 20+ digital utility products.
• Developed innovative product ideas based on user behavior insights, collaborating with engineering for execution.
• Managed go-to-market strategies and budgeting for new product launches, optimizing user experience through the download and usage funnel.

Jan 2014 – Jul 2018 · 4 yrs 6 mos · Mumbai Area, India

• Spearheaded strategic target planning and monitoring across all verticals at BookMyShow.
• Established and led a 15-member analytics and growth team, enhancing decision-making across the organization.
• Developed prescriptive analytics models and customer segmentation strategies, significantly improving marketing outreach.

Dec 2013 – May 2014 · 5 mos · Mumbai

• Developed a comprehensive forecasting model for SKU-level inventory of perishable food items across all flights in India.
• Achieved a significant reduction in wastage from 38% to 16%, while maintaining stock outs below the 10% threshold.

Jun 2012 – Jan 2014 · 1 yr 7 mos · Mumbai Metropolitan Region

• Developed a demand forecasting model and simulator for a leading retail chain in the UK.
• Automated pricing logic for a major hotel chain in the UK, enhancing operational efficiency.
• Created pricing intelligence based on competitive product analysis for a prominent Hi-Tech manufacturer in the US.

Oct 2010 – May 2012 · 1 yr 7 mos · New Delhi Area, India