Ashish Pawar

CEO

Bengaluru, Karnataka, India8 yrs 11 mos experience
Most Likely To SwitchAI Enabled

Key Highlights

  • Over 10 years of product management experience.
  • Expert in user experience and personalization strategies.
  • Proven track record in launching successful products.
Stackforce AI infers this person is a Product Management expert in E-commerce and Travel industries.

Contact

Skills

Core Skills

Product ManagementUser Experience (ux)

Other Skills

Product LaunchUser Interface DesignPersonalizationContent StrategyDynamic PricingLeadershipRecommender SystemsLocation IntelligenceNatural Language Processing (NLP)Artificial Intelligence (AI)Sales ManagementMarketing StrategyMobile MarketingMarket ResearchBrand Management

Experience

8 yrs 11 mos
Total Experience
1 yr 5 mos
Average Tenure
2 yrs
Current Experience

Drivex

Associate Vice President

May 2024Present · 2 yrs · Bengaluru, Karnataka, India

Zepto

Homepage & Shopping experience

Jul 2022Mar 2024 · 1 yr 8 mos · Bangalore

  • Responsible for complete homepage experience on Zepto consumer app. Launched Personalised Homepage, new design system, merchandising solutions.
  • Introduced offers on cart to improve Average Order Value.
  • Launched and improved different types of recommendations including cross sell, buy again etc.
Product LaunchUser Interface DesignPersonalizationContent StrategyDynamic PricingUser Experience (UX)+3

Lummo (formerly bukukas)

Growth Products

Feb 2022Jun 2022 · 4 mos

  • Improving user activation at consumer app
Product LaunchUser Interface DesignPersonalizationProduct Management

Dealshare.in

Senior Product Manager

Jan 2021Jan 2022 · 1 yr

  • Built Referrals, location intelligence, delivery adherence products at Dealshare
Product LaunchUser Interface DesignLocation IntelligenceUser Experience (UX)LeadershipProduct Management

Lastminute.com

Senior Product Manager

Aug 2019Nov 2020 · 1 yr 3 mos · Bengaluru, Karnataka, India

  • Lastminute.com group acquired HolidayIQ.com
  • Growth:
  • Using highly targeted blog posts in social media marketing to reduce cost per prospect by 50%
  • Blog CTA CTR improved by 33%; A/B testing of blog pages components and content strategy
  • Blog recommendations algorithm to share highly inspirational blogs in CRM email to acquire leads
  • Nurturing Engine:
  • Email conversion improved by 10X; A series of automated personalized emails to increase booking
  • Design, implementation and launch of 500+ destination pages (like Trip-advisor) from scratch
  • Snippet extraction, Sentiment analysis to show snippets about Attractions, Experiences & Weather
Product LaunchNatural Language Processing (NLP)User Interface DesignArtificial Intelligence (AI)PersonalizationContent Strategy+2

Holidayiq.com

Senior Product Manager

Jun 2019Jul 2019 · 1 mo · Bangalore

  • We are creating alternative marketing technologies for travel companies using Natural language processing.
  • Travel OTAs and Hotel booking websites spent the largest part of their budget on Search engine marketing (Google). Many of the companies like Expedia, Booking, TripAdvisor are in losses as Google pushes their products in search engine results. Our technology helps them to create alternate source of traffic acquisition, which is cheaper than Google, Facebook.
Product LaunchNatural Language Processing (NLP)User Interface DesignContent StrategyUser Experience (UX)Recommender Systems+1

Entrepreneur first

Founder In Residence (EFBA1)

Feb 2019Apr 2019 · 2 mos · Bangalore, India

  • Entrepreneur First is a company builder and startup accelerator that takes talented individuals from technology backgrounds and enables them to pair up and form startups. EF has helped build over 230+ technology companies, collectively worth over $1.5BN across London, Singapore, Berlin and Hong Kong. EF is backed by Reid Hoffman (founder of LinkedIn) and Greylock Partners, Mosaic Ventures, Founders Fund, Lakestar and some of the world's best entrepreneurs and investors. EF started their Bangalore Cohort in Feb 2019.
  • I am exploring ideas in applying artificial intelligence in new businesses.

Caastle

Product Manager

May 2016Jan 2019 · 2 yrs 8 mos · Bangalore

  • 1) Responsible for products related to data and personalization (Define KPIs, analyze and create a roadmap)
  • 2) Product Recommendation: Introduced new recommendations to up-sell and cross-sell. Transaction revenue increased by 6-8%.
  • 3) Dynamic Pricing: Improvement in accuracy of Pricing algorithm. Transaction gross margin improvement by 4%.
  • 4) Size Recommendation, a feature to assist customers in deciding the best-fit size of a garment; Bad fit complaints reduced by 10% points.
  • 5) Allocation Algorithm: Designed roadmap for Allocation to improve garments delivery to customers based on user research, competitive landscape, and business goals
  • 6) Identifying Frauds using various signals and ML
  • 7) Key role in instrumenting Google Analytics to help business users analyze user behavior
Product LaunchDynamic PricingRecommender SystemsProduct Management

Jotun middle east, india and africa (meia)

Marketing Summer Intern

Apr 2015May 2015 · 1 mo · Mumbai Metropolitan Region

  • Marketing-
  • 1) Primary market research; interviewed 20+ top paint dealers to find trends in popular paint shades
  • 2) Bench-marked product offering and pricing of top four paint companies (Asian paint, Akzonobel, Berger Paints and Nerolac) in India for decorative paints
  • Distribution-
  • In Paint industry, companies play the game by providing various schemes to dealers. I worked on a project that
  • 1) Evaluated dealer scheme of competitors; formulated interactive scheme sheet to compare dealer margin
  • 2) Contributed in formulating lucrative incentives for paint dealers based on market dynamics
Dynamic Pricing

Education

Indian Institute of Management Bangalore

PGDM — Marketing

Jan 2014Jan 2016

Walchand College Of Engg. Sangli

Bachelor of Technology (B.Tech.) — Mechanical Engineering

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