Jul 2022 – Mar 2024 · 1 yr 8 mos · Bangalore

• Responsible for complete homepage experience on Zepto consumer app. Launched Personalised Homepage, new design system, merchandising solutions.
• Introduced offers on cart to improve Average Order Value.
• Launched and improved different types of recommendations including cross sell, buy again etc.

Feb 2022 – Jun 2022 · 4 mos

• Improving user activation at consumer app

Jan 2021 – Jan 2022 · 1 yr

• Built Referrals, location intelligence, delivery adherence products at Dealshare

Aug 2019 – Nov 2020 · 1 yr 3 mos · Bengaluru, Karnataka, India

• Lastminute.com group acquired HolidayIQ.com
• Growth:
• Using highly targeted blog posts in social media marketing to reduce cost per prospect by 50%
• Blog CTA CTR improved by 33%; A/B testing of blog pages components and content strategy
• Blog recommendations algorithm to share highly inspirational blogs in CRM email to acquire leads
• Nurturing Engine:
• Email conversion improved by 10X; A series of automated personalized emails to increase booking
• Design, implementation and launch of 500+ destination pages (like Trip-advisor) from scratch
• Snippet extraction, Sentiment analysis to show snippets about Attractions, Experiences & Weather

Jun 2019 – Jul 2019 · 1 mo · Bangalore

• We are creating alternative marketing technologies for travel companies using Natural language processing.
• Travel OTAs and Hotel booking websites spent the largest part of their budget on Search engine marketing (Google). Many of the companies like Expedia, Booking, TripAdvisor are in losses as Google pushes their products in search engine results. Our technology helps them to create alternate source of traffic acquisition, which is cheaper than Google, Facebook.

Feb 2019 – Apr 2019 · 2 mos · Bangalore, India

• Entrepreneur First is a company builder and startup accelerator that takes talented individuals from technology backgrounds and enables them to pair up and form startups. EF has helped build over 230+ technology companies, collectively worth over $1.5BN across London, Singapore, Berlin and Hong Kong. EF is backed by Reid Hoffman (founder of LinkedIn) and Greylock Partners, Mosaic Ventures, Founders Fund, Lakestar and some of the world's best entrepreneurs and investors. EF started their Bangalore Cohort in Feb 2019.
• I am exploring ideas in applying artificial intelligence in new businesses.

May 2016 – Jan 2019 · 2 yrs 8 mos · Bangalore

• 1) Responsible for products related to data and personalization (Define KPIs, analyze and create a roadmap)
• 2) Product Recommendation: Introduced new recommendations to up-sell and cross-sell. Transaction revenue increased by 6-8%.
• 3) Dynamic Pricing: Improvement in accuracy of Pricing algorithm. Transaction gross margin improvement by 4%.
• 4) Size Recommendation, a feature to assist customers in deciding the best-fit size of a garment; Bad fit complaints reduced by 10% points.
• 5) Allocation Algorithm: Designed roadmap for Allocation to improve garments delivery to customers based on user research, competitive landscape, and business goals
• 6) Identifying Frauds using various signals and ML
• 7) Key role in instrumenting Google Analytics to help business users analyze user behavior

Apr 2015 – May 2015 · 1 mo · Mumbai Metropolitan Region

• Marketing-
• 1) Primary market research; interviewed 20+ top paint dealers to find trends in popular paint shades
• 2) Bench-marked product offering and pricing of top four paint companies (Asian paint, Akzonobel, Berger Paints and Nerolac) in India for decorative paints
• Distribution-
• In Paint industry, companies play the game by providing various schemes to dealers. I worked on a project that
• 1) Evaluated dealer scheme of competitors; formulated interactive scheme sheet to compare dealer margin
• 2) Contributed in formulating lucrative incentives for paint dealers based on market dynamics