Pradeep Kumar

Co-Founder

Greater Delhi, Delhi, India4 yrs 9 mos experience

Most Likely To Switch

Key Highlights

Expert in streamlining ad campaign management.
Proficient in backend service development and optimization.
Strong advocate for security best practices in software.

Stackforce AI infers this person is a SaaS Backend Engineer with a focus on ad technology and data management.

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Skills

Core Skills

Software DesignContinuous Integration And Continuous Delivery (ci/cd)

Other Skills

Continuous IntegrationContinuous Delivery (CI/CD)MySQLJavaTechnical DesignCode ReviewTechnical ArchitectureReliabilityNode.jsGolangMongoDBBigTableSpannerRedisMemcached

About

As a SDE at ShareChat, I enhance ad campaign management by streamlining onboarding and improving analytics, while also developing custom solutions for data aggregation and migration. I thrive in a collaborative environment and am passionate about creating impactful software, always ready to tackle challenges and dive deep to resolve complex problems.

Experience

4 yrs 9 mos

Total Experience

1 yr 5 mos

Average Tenure

2 yrs 3 mos

Current Experience

Storytv app (by eloelo group)

Building

Apr 2025 – Present · 1 yr 1 mo · Bengaluru, Karnataka, India

Eloelo

SDE-2

Feb 2024 – Present · 2 yrs 3 mos · Bengaluru, Karnataka, India

Sharechat

SDE

Feb 2022 – Jan 2024 · 1 yr 11 mos · New Delhi, Delhi, India

Team: Ads Platform (Revenue)
The Ads Platform team at ShareChat facilitates ad campaigns for thousands of advertisers. Responsibilities encompass ad campaign management, advertiser onboarding, campaign analysis, audience segmentation, and wallet recharges.
Streamlined advertiser onboarding by redesigning the Sign-Up and Login system, minimizing registration steps and information requirements.
Revamped the Ads campaign analytics system, providing advertisers with more metrics for better performance insights.
Developed a custom jobs solution to aggregate analytics data from ShareChat Ads and GAM campaigns into a centralised Salesforce data store.
Executed a cost-effective data migration between Google BigTable tables.
Implemented a solution to block invalid advertiser's deep funnel events.
Strengthened Ads platform backend services through unit tests, enhancing overall stability.
Team: Creator Monetization (Revenue)
The Creator Monetization team manages branded hashtag challenges and Influencer Activation campaigns on Moj.
Created a Google App Script App that integrates Ads platform backend APIs to manage our HTC/IA Ad campaigns.
Developed a backend microservice for the creator's post content moderation tool.
Created a cron job for fetching and processing creator data from various sources, updating creators accordingly.
Implemented a job to annotate/label Flipkart's product images using ViSenze APIs and updated data in MongoDB.
Drove a security initiative to move secrets from application source code to Kubernetes secrets for all owned services and jobs.

Software DesignContinuous IntegrationContinuous Delivery (CI/CD)Continuous Integration and Continuous Delivery (CI/CD)

Zomato

Software Engineer

Jun 2021 – Jan 2022 · 7 mos · Gurugram, Haryana, India · Hybrid

Team: Merchant Tech
The Merchant Tech team at Zomato focuses on enhancing the restaurant manager's experience.
Improved merchant experience by automating the process of updating restaurant profile details.
Actively resolved bugs and increased system stability.
Established asynchronous communication channels for restaurant owners and managers.
Updated order bill/invoice templates.
Tech Stack: PHP, MySQL

Software DesignMySQL