Ann Lieberman

Creative Director

Boston, Massachusetts, United States9 yrs experience

Highly Stable

Key Highlights

20+ years of advertising experience
Expert in conceptual advertising and brand voice
Led successful global campaigns for major brands

Stackforce AI infers this person is a Creative Director specializing in Advertising and Brand Development.

Contact

Skills

Core Skills

Creative DirectionCopywritingConcept DevelopmentPitch Development

Other Skills

Brand DevelopmentCreative WritingHeadline WritingSocial MediaBranding & IdentityMarketing CopyDigital MarketingOutdoor AdvertisingInteractive AdvertisingDigital CopywritingSocial Media WritingWritingConcept GenerationCross-functional Team LeadershipSocial Media Marketing

About

www.annisawesome.com Writer of copy. Conceptual thinker. Cultivator of small humans. (And a puppy) I’m a minivan driving mama of 3, married to a sexy Brit, bringing 20+ years of advertising knowledge to the table. I’ve worked at some hot shops on a wide range of clients from concept to finish. I’ve also worked for brands internally. I’ve done pitches, fully integrated campaigns, social, branding, and last November, I executed a full on Bat-Mitzvah par-tay for my 13-year-old baby girl. L’chaim. I've spent the bulk of my career on the agency side and believe in old school advertising where concept is king. I know the importance of building your brand to stand for something. You must have a point of view to make people care and resonate with them. I like to think I have taste and integrity - something you won't find from ChatGPT or other AI. For fun I play with my puppy, listen to music and think about learning to play the guitar. I have a gazillion creative side projects and books that I’ve started but not finished. If your brand needs conceptual ideas, witty headlines, killer taglines, voice development, social content, a refresh or you’re just looking for an entertaining corporate video, let’s talk. Or at least email me, I’m a professional. And a grown up. If you are looking for a funny, talented writer with tons of experience in the Advertising world - I'm your girl.

Experience

9 yrs

Total Experience

1 yr 9 mos

Average Tenure

Current Experience

Netflix

Freelance Creative Director / Copywriter

Jul 2024 – Aug 2024 · 1 mo · Remote

Working directly with Design Director, concepted + produced outdoor displays + posters for The Squid Games Live Event in NYC. This work was featured in Herald Square in NYC.

Concept DevelopmentCopywritingHeadline WritingTaglines

Upwork

Freelance Creative Director/Copywriter, Campaigns

Oct 2022 – Oct 2024 · 2 yrs · Remote

(In-house) @Workshop, Upwork’s internal creative department.
Led and created Upwork’s first global GTM launch focused on AI innovations; oversaw and worked on campaign, creative assets, and brand redesign including personality + tone of voice.
Partnered with strategy + design to launch AI-driven products and new product innovations globally.
Guided development of campaign platforms, product naming, brand voice, and multi-asset creative.

CopywritingCreative DirectionDigital CopywritingCross-functional Team LeadershipSocial Media Marketing

Ann is awesome creative

Freelance Creative Director / Associate Creative Director / Copywriter

Feb 2009 – Present · 17 yrs 3 mos · Boston, MA · Remote

Ideation, Strategic Concepting, Brand Identity, Brand Voice + Guidelines, Cross-Channel Copywriting, Manifestos, Headlines, Taglines, Social Content, TV + Video.
For the past 20+ years I've written and lead creative development on national and global brands for ad agencies large and small. I also have experience leading and working on creative teams in-house on the client side. I love creating funny, emotional work that connects consumers to brands. I also have a knack for making the complex, simple and relatable.
Agencies & Clients include: Netflix, Opus, dot dot dash, Deloitte, Arnold, Digitas, Element Productions, Havas NY/London, Mother NY, Big Spaceship, IPG Media Lab, JWT, Saatchi NY, BBDO, Chiat/TBWA, Strawberry Frog, Euro RSCG...and so many more.

Creative DirectionCopywritingBrand DevelopmentCreative WritingHeadline WritingSocial Media+10

Taxi

Associate Creative Director/Senior Copywriter

Sep 2007 – Feb 2009 · 1 yr 5 mos · New York, United States · On-site

Worked with art director and creative director to create advertising for the following clients:
Versus Sports Network, New York Life, Molson Canadian, Blue Cross/Blue Shield of NJ, Motrin,
British Airways
Worked on various pitches to win business for the agency and mentored younger creatives.

CopywritingPitch DevelopmentConcept Development

Mother

Creative

Jan 2004 – Aug 2007 · 3 yrs 7 mos · New York, United States · On-site

Wrote copy for print, TV and out of home advertising. Pitched new business. Produced a lot of great work. Met many talented people and friends. Had a ton of fun.
Clients: The NBA, Chipotle, Milwaukee’s Best Light, The Children’s Place, Flip.com, Coca-Cola, Virgin
Mobile, Blue Q, 10 Cane Rum

CopywritingConcept GenerationConcept DevelopmentCreative Problem SolvingHeadline WritingTaglines

Ann is awesome creative

Freelance Writer

Jan 2002 – Jan 2003 · 1 yr · All around the NYC · On-site

Agencies worked at:
Ogilvy One, The Roman Group, BBDO NY, Boathouse (Boston)

Vogt goldstein inc

Copywriter

Jan 2001 – Jan 2002 · 1 yr · Westport, CT · On-site

Clients: Oxford Health Plans, Hiram Walker Liquor (Allied Domecq), Wellesley College

Mad dogs and englishmen

Junior Copywriter

Jan 2000 – Feb 2001 · 1 yr 1 mo · New York, New York, United States · On-site

My first job in advertising! And my first lay-off when the dotcom bubble burst. It was so much fun and so devastating at the same time. I worked with some amazing people who have gone on to rule the advertising world now. This is where I got a strong base for all of my creativity moving forward and learned that the biggest risk is blending in and being safe. I loved the welcoming of all the wacky ideas. Big props to Nick Cohen for giving me my first job and everyone else at Mad Dogs at that time.
Clients: Haribo Gummi Bears, MovieFone, Canadian Club, Target, Friends of Animals

CopywritingAdvertising