Oct 2021 – Present · 4 yrs 7 mos

• Extract data from various platforms e.g. Google Campaign Manager, OLV, Search and other social platforms(Meta business manager,Innovid, TTD,Amazon DSP, Walmart DSP, Prisma)
• Analyze campaign performance at the audience and creative level from more than 10 brands to understand brand reach and brand performance at different KPIs (CPM, CPV, etc).
• Support campaign strategy and planning with campaign insights analysis and research.
• Collaboration with the media team to develop comprehensive media strategies to understand optimization KPIs, Strategic KPIs and Business KPIs.
• Worked on Brand lift strategy to get an insight about the effectiveness of the campaign from different sets of audiences.
• Leverage solutions and tools to provide recommendations on driving client’s campaigns and objectives.

Sep 2019 – Oct 2021 · 2 yrs 1 mo

• Creating tools and reports to support initiatives and associates including senior leadership
• by collecting, organizing, and validating data and processes; conducting process
• Observations and data analyses.
•  Identifying business problems; utilizing multiple internal and external sources; analyzing best
• delivery methods, managing and consolidating data and information into reports.
•  Use R, excel, tableau to automate manual process/provide efficient improvements to enhance the
• team performance.

Dec 2017 – Sep 2019 · 1 yr 9 mos · Bengaluru Area, India

• Analyzed multiple live web pages to report on user behavior, user interest and journey of the user through process tools like Sanky diagram and Hotjar for Ogilvy’s largest tech client.
• Monitored Key Performance Indicators and created recommendations to enhance the ones below benchmark
• Assessed the effectiveness of marketing campaigns and proposed changes to optimize the results
• Perform advanced data analytics using R, Excel, SQL to extract insights to help marketing and media departments make data driven decisions

Feb 2016 – Jan 2017 · 11 mos · Jaipur Area, India

• Business Analyst
• Value Proposition: Part of the team which led the development of strategic road maps for Data Analytics, Business Data Management, Integration etc.
• Built a logistic regression model using customer demographic and web behavior data to find out leads with higher chances of buying a car so that we can only sell these Leads to Dealers at much higher quote.
• Identifying customer pain-points and segmented customer; Divided call center into approach groups to target and position specific segments
• Created a descriptive analysis on the map journey of a typical customer, identified key anchors of the journey, developed customer persona and shadow buyers
• Analyzed social media performance, performed social media analytics (use of keywords, timing of post etc.) and automated Facebook Super-post to further business goals of establishing brand, increasing new visitors, visitor frequency, visitor engagement and increasing app download in target region
• Tools used : R, Excel, Powerpoint

Nov 2013 – Mar 2015 · 1 yr 4 mos · Mumbai

• Analyzed borrower’s mortgage file
• Monitored dashboards and reported on team performance
• Worked on projects with tight deadlines
• Preparing weekly Dashboard and Presentation to show entire team’s weekly performance.