Feb 2024 – Apr 2025 · 1 yr 2 mos · Bengaluru, Karnataka, India · On-site

• Designing for GenAI | Document Cloud

Jan 2021 – Mar 2024 · 3 yrs 2 mos · Bengaluru, Karnataka, India · On-site

• Homepage*
• Led the initiative of modular Homepage, which gave product the flexibility to conduct experiments on Homepage with ease.
• Led the execution of Homepage Redesign in 2022-23 with focus on ads, which generated ad revenue of USD 660k in H1 2023.
• Evangelised considering second-order consequences of conducting an experiment on Home and influenced better instrumentation.
• Incepted a new Homepage vision in 2023 to influence product strategy, that got approval from leadership and was prioritised on roadmap.
• Signup, Activation, and New User Experience*
• Increased signup rate for Gojek from 7%* in 2021 to 61% in 2023.
• Influenced the entire product stream to adopt an experimental mindset, ran 50+ experiments in 2 years, advocated use of better metrics, influenced better instrumentation and improved the process of planning and tracking experiments.
• Increased same-day activation rate from 18% to 34%.
• Pitched a delightful onboarding animation, which not only promised a better brand connect and improved marketing <> product consistency, but also gave users a perception of shortened signup flow.

Jul 2018 – Jan 2021 · 2 yrs 6 mos · Pune/Pimpri-Chinchwad Area

• I have worked on multiple B2B projects simultaneously, gaining tremendous exposure in a short span of two years. I worked in an agile environment with cross-functional team(s) to deliver and maintain the end-to-end design of five Schlumberger products.
• GAIA Xchange (FEBRUARY 2020 - PRESENT)*
• Designed the Trade module which facilitates trade and purchase of wellbore data and seismic surveys amongst different oil companies of the world. The application allows seamless communication between the parties involved through chats and notifications, and has a unique visual interface to facilitate all data-heavy workflows without putting excessive cognitive load on the users.
• Deployment Status (DECEMBER 2019 - JANUARY 2020)*
• Designed an application that provides Schlumberger’s internal and external users with status information on the key stages of the deployment process from contract creation through to customer on-boarding.
• Services in Context (FEBRUARY 2019 - JANUARY 2020)*
• Designed an application that enabled the clients to raise service requests for all DELFI Services, and track the progress on their request. A sister interface allowed the PTEs working on the requests to update the task progress.
• Project Tracker (FEBRUARY 2019 - JANUARY 2020)*
• Designed an application that enabled clients to track and monitor the progress of their projects which are executed and managed by Schlumberger.
• DELFI Portal (SEPTEMBER 2018 - JANUARY 2020)*
• DELFI Portal is a “one-stop-shop” for all commercial cloud products and service offerings of Schlumberger for internal and external users. I was responsible for designing all the end-to-end workflows and designs for user management, budget allocation at contract and department level, data partitions, role management, and DELFI shared components.

Jun 2017 – Jul 2017 · 1 mo · Bengaluru, Karnataka, India

• I did research on the topic ‘Design of a persuasive technology framework for B2B context.’ I familiarised myself with the Fogg’s model and learnt how motivations work differently for consumers and enterprise employees.