Pooja Utreja

Digital Marketing Specialist

Delhi, India8 yrs 8 mos experience

Key Highlights

  • Proven expertise in leading cross-functional teams.
  • Delivered measurable results through impactful campaigns.
  • Skilled in blending consumer insights with creative innovation.
Stackforce AI infers this person is a MarTech professional with strong capabilities in digital marketing and social media management.

Contact

Skills

Core Skills

Digital MarketingSocial Media ManagementCreative IdeationSocial Media MarketingContent Marketing

Other Skills

Creative Content CreationSocial Media StrategyOnline Content CreationPaid Social Media AdvertisingBranding & IdentityAttention to DetailSocial MediaBrand AwarenessInfluencer PartnershipsSocial Media Optimization (SMO)Team ManagementOnline MarketingContent writingInfluencer MarketingCommunication

About

Visionary marketer with 4+ years of experience in transforming brand narratives and delivering measurable results. Skilled in blending consumer insights, market trends, and creative innovation to build magnetic brand identities and execute impactful campaigns. Proven expertise in leading cross-functional teams, driving 360-degree marketing strategies, and cultivating meaningful partnerships that enhance brand visibility and drive consumer engagement.

Experience

8 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 4 mos
Current Experience

Eazy erp technologies pvt ltd

Assistant Digital Marketing Manager

Jan 2025Present · 1 yr 4 mos · Gurugram, Haryana, India · Hybrid

Tagbin

Social Media Marketing Manager

Apr 2024Jan 2025 · 9 mos · On-site

  • Social Media Management: Spearheading the management and optimization of social media accounts for Yellow IVF, Tagbin, and Inara Skin App,
  • Strategizing and Executing: Orchestrating successful social media strategies, influencer partnerships, and the high-impact launch of the Inara brand at Miss Universe India Haryana and Punjab auditions,
  • Research and Documentation: Delivering critical research support for high-profile projects such as MGMD and Boardroom AI Solutions, producing detailed marketing research documents.
  • Digital Tools Proficiency: Acquiring hands-on expertise in HubSpot, Sales Navigator, Google My Business, and email marketing to enhance digital strategies.
Digital MarketingCreative Content CreationSocial Media StrategySocial Media ManagementOnline Content CreationPaid Social Media Advertising+5

#arm worldwide

Senior executive social media

Nov 2023Apr 2024 · 5 mos · Gurugram, Haryana, India

  • Strategizing and Executing: Developed and implemented comprehensive social media strategies, conducted market research, executed extensive competitor analysis, and collaborated with cross-functional teams,
  • Campaign Planning and Executing: Orchestrated end-to-end campaign planning, from ideation to execution, ensuring a cohesive and effective brand presence,
  • Detailed Monthly Reporting: Created detailed monthly reports highlighting key performance indicators, audience insights, and campaign analytics and sharing areas of improvement,
  • Pitching High-Profile Brands: Played a key role in crafting compelling pitches for renowned brands like VLCC, Resmed, etc.
Social Media Optimization (SMO)Creative Content CreationTeam ManagementCreative IdeationBranding & IdentitySocial Media+2

The perfectionist

2 roles

Social Media Manager

Oct 2021Oct 2023 · 2 yrs

  • Planning and executing the strategy for social media channels to drive traffic, engagement, and brand awareness. These channels include but are not limited to Instagram, Facebook, LinkedIn, and Twitter.
  • Finding new and exciting ways to engage with audiences and staying up-to-date with trends and social media algorithms.
  • Creating and managing a strong network of creators, influencers, industry professionals, and brands.
  • Measuring and analyzing performance and making both real-time and long-term recommendations for channel optimization
  • Communicating with followers, responding to queries in a timely manner, and monitoring customer reviews.
Content writingContent MarketingSocial Media Optimization (SMO)Social Media MarketingCreative Content CreationOnline Content Creation+7

Social Media Marketing Intern

Jun 2021Sep 2021 · 3 mos

  • Developing social media strategy
  • Creating original content
  • Providing data analysis and metric reporting for clients
Creative Content CreationCreative IdeationAttention to DetailSocial Media

Hobit

Social Media Marketing Intern

Feb 2021May 2021 · 3 mos

  • Planned and curated content for social media campaigns.
  • Helped marketing team with day to day to administrative tasks.
  • Interacted with customers on social media to grow overall brand presence.
  • Strategized on how to grow social media presence organically.
  • Worked closely with graphic designers and helped them with ideas.
  • Created crisp and catchy content for notifications of the app on daily basis.
  • Created content for quora marketing to improve SEO ranking.
Skilled Multi-taskerSocial Media

Inspacco

Content Writer

Oct 2020Dec 2020 · 2 mos

  • Responsible for handling content writing and content evaluating for the various services of Inspacco
  • Worked on (SEO) Search Engine Optimization content creation.

Fluor corporation

2 roles

Accounting Technician III

Sep 2019Sep 2021 · 2 yrs · Gurugram, Haryana, India

  • EXPAT BILLING AND TRANS‐BILLING :
  • Follow up with entry recorders for rectification of exceptions observed w.r.t above-mentioned document type per Fluor practice.
  • Creating Presentations & Reports for the finance controllers and higher Management and updating Desktop procedures of the process.
  • Monthly Maintenance of the Newsletter and handling employee queries over the internet (using e-mail and live chat)
  • GL Analysis and review of open line item report to clear on a timely basis (Before C date).
  • Newsletter preparation on monthly basis.
  • Responsible for preparation and analysis of reports for month-end activities which include Global WIP aging, Global WIP analysis
  • Responsible for creating the (WBS) Work Breakdown Structures for moving costs between two entities.

Accounting Technician ll

Jun 2017Aug 2019 · 2 yrs 2 mos · Gurugram, Haryana, India

  • JOURNAL VOUCHER: AUDIT:
  • Responsible to perform validation of journal voucher package to ensure that all journal entries posted in SAP are adequately supported and properly approved on a timely basis and is in compliance with the "Fluor Journal Voucher practice”.
  • Review of ZF421 report from SAP for 7 non AP doc type i.e. General Accounting (SA), Accrual Posting (SB), Customer Document (DA), Payroll Document (PA), FAR Bookings (ZA), Reversal Reclass (YX), and Revenue Recognition (RR).
  • Responsible to ensure all the details in Journal Voucher Package i.e. amounts, cost objects, cost elements, direction of entry, posting period & year is in compliance with the practice.
  • Follow up with entry recorders for rectification of exceptions observed w.r.t above mentioned document type per Fluor practice.
  • Creating Presentations & Reports for the finance controllers and higher Management and updating Desktop procedures of the process.
  • Monthly Maintenance of the Newsletter and handling employee queries over internet (using e-mail
  • and live chat)

Lps bossard pvt ltd

Finance Intern

Apr 2016Apr 2016 · 0 mo · Rohtak, Haryana, India

Education

Institute of Management Technology, Ghaziabad

Master of Business Administration - MBA — Marketing

Jan 2019Jan 2021

Delhi University

Bachelor of Commerce - BCom

Jan 2014Jan 2017

Model School

12th

Jan 2013Jan 2014

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