Jan 2022 – Feb 2023 · 1 yr 1 mo · Copenhagen · On-site

• Owned the product area delivering enterprise learning content
• to McDonald's across the Nordics — a flagship enterprise account
• for the platform.
• Designed and implemented data-driven retention measures,
• introducing proactive customer engagement workflows that reduced
• churn on managed accounts (specific figures under NDA).
• Partnered with Customer Success, Data and Engineering to move
• the team from reactive support to predictive retention —
• establishing the data model, metrics and operating cadence.
• Stack and approach: product analytics, cohort / churn modeling,
• lifecycle messaging, stakeholder alignment across commercial
• and engineering functions.

Nov 2017 – Jan 2022 · 4 yrs 2 mos · Copenhagen Metropolitan Area

• Scaled the SaaS subscription business from 0 to 25,000 paying
• monthly subscribers and 1M DKK MRR across 80+ apps on iOS and
• Android.
• Doubled download-to-subscriber conversion from ~2% to ~4%
• through onboarding, pricing and product experimentation —
• directly compounding ARR growth.
• Led a 40-person cross-functional team, including a 30+ person
• remote engineering and content team in India. Built the
• operating model, hiring pipeline and async working practices
• that made that scale possible.
• Licensed 50+ third-party learning games; built partner pipeline
• with game studios globally and video-content owners.
• Owned product vision, strategy, roadmap and math-learning
• curriculum from preschool through grade 5. Ensured
• product-market fit via customer research, user data analysis
• and lean experiments.
• Stakeholder communication across investors, founders, partners,
• and the global parent / teacher community.

May 2015 – Nov 2017 · 2 yrs 6 mos

• Architected and developed "Delfi Icons" — a self-service
• customization platform that let enterprise customers design
• their own barcode / labelling solutions without custom
• engineering work.
• Supported large corporate tenders with technical solution
• design; contributed to winning enterprise contracts.
• Stack and scope: [add stack, team size, and any tender values
• or customer names you're free to share].

Nov 2011 – May 2015 · 3 yrs 6 mos · Copenhagen Metropolitan Area

• Managed design and development of 5 successful children's
• learning and entertainment apps across iOS, Android and
• PlayStation — including "Pixeline", "Silke", "Magnus &
• Myggen" (adapted from my own franchise), "Hugo World" and
• licensed IP with Rasmus Klump.
• Led cross-functional game teams through full product cycles:
• concept, design, production, localization and commercial
• release.
• Bridged the worlds of children's IP / storytelling and
• interactive product — a skill set that is now central to how
• I approach AI product design for non-technical users.

Jan 1996 – Jan 2015 · 19 yrs

• Role: Founder & CEO
• Company: Ivanoff Interactive
• Dates: 1996 – 2011
• Location: Copenhagen, Denmark
• Type: Full-time
• Founded Ivanoff Interactive and built Magnus og Myggen (Skipper &
• Skeeto in English) into a long-running international children's
• entertainment franchise spanning TV, games, and consumer products.
• Created a global IP from concept to scale: 26 TV episodes
• produced, 20+ games shipped, 1M+ copies sold, plus books, DVDs
• and merchandise across the brand universe.
• Localized across 9 languages — Danish, English, French,
• Spanish, German, Norwegian, Dutch, Swedish, Finnish — with
• broadcast in the Nordics and China.
• Raised and partnered with strategic capital: Egmont and
• private equity investors; negotiated and executed a successful
• exit in 2011.
• Franchise longevity: Magnus og Myggen is still on air in the
• Nordics today, nearly 30 years after launch — a rare proof
• point for product durability and brand equity in children's
• media.
• Led cross-disciplinary teams across creative (writers,
• animators, illustrators), engineering (game dev, multi-platform
• releases) and commercial (licensing, distribution, retail)
• functions.
• Owned P&L, strategy, fundraising, board relationships and
• long-term brand direction across a 15-year operator run.

Jan 1996 – Jan 2011 · 15 yrs