Navdeep Pandey

Director of Engineering

Dallas, Texas, United States13 yrs 8 mos experience

Most Likely To SwitchHighly Stable

Key Highlights

Expert in transforming customer engagement through data strategy.
Proven track record in operationalizing Customer Data Platforms.
Skilled in bridging marketing and IT for scalable solutions.

Stackforce AI infers this person is a SaaS expert specializing in customer data platforms and digital analytics.

Contact

pan.navdeep@gmail.com LinkedIn

Skills

Core Skills

Customer Data PlatformData Integration

Other Skills

Technical ArchitectureAdobe Experience Platform (AEP)System DesignAdobe Real Time Customer Data Platform (RTCDP)Adobe Journey OptimizerAnalyticsSalesforcePresalesAudienceStreamServer-Side TrackingServer SideRequirements AnalysisCDPBusiness AnalysisProject Management

About

Most enterprises are sitting on a wealth of data, yet struggle to transform it into meaningful, measurable growth. Siloed platforms, fragmented insights, and the pressure to deliver real-time, personalized experiences often slow down even the most ambitious teams. I’m Navdeep Pandey, Director of Data & Audiences at Credera. With nearly 15 years of experience, I’ve partnered with global B2B and B2C brands to transform customer engagement through strategy-first thinking, intelligent data design, and scalable personalization. My focus lies at the intersection of data, technology, and business growth, turning complexity into clarity and aligning enterprise goals with real-time, customer-first outcomes. Whether it’s operationalizing CDPs, scaling AI-powered decisioning, or bridging marketing and IT for orchestration at scale, my work is grounded in delivering measurable value. I’ve had the opportunity to support digital transformation across industries like automotive, financial services, and enterprise tech, bringing together stakeholders, platforms, and strategies to create customer experiences that drive impact. If you're exploring how to elevate personalization, activate your data stack, or align customer strategy with bottom-line growth, I'd love to connect and trade ideas. Curious how your data could work harder? DM me “GROWTH” and I’ll share a 3-step audit framework.

Experience

13 yrs 8 mos

Total Experience

3 yrs 5 mos

Average Tenure

4 yrs 3 mos

Current Experience

Credera

3 roles

Director, Customer Data Platforms

Promoted

Apr 2025 – Present · 1 yr 2 mos

Senior Data Architect - CDP, Analytics & Personalization

Apr 2024 – Apr 2025 · 1 yr

Data Architect - CDP, Analytics & Personalization

Mar 2022 – Apr 2024 · 2 yrs 1 mo

Develop project technology strategy by understanding key client objectives; diagnosing and mapping client requirements; articulating solution risks and barriers; recommending project approaches; preparing time and cost estimates; planning full project life cycle
Support and develop processes and documentation for tagging, testing, QA, and reporting.
Integrate additional systems and build out the Marketing Data Stack.
Responsible for system design, application architecture, data design, defining content lifecycles, setup and deployment of production environments while addressing performance and security concerns
Architect software design and create logical and physical design of system components such as repository layout, server architecture and communications frameworks
Serve as a technical expert across teams, clients, and vendors. Work with alliances and partnerships to ensure deep understanding of the technologies.
Act as liaison between business units, technology teams and support teams and collaborate with developers, external vendors, and subject matter experts to establish the technical vision.
Lead pre-sales support activities like requirements, feasibility and scoping study, implementation effort estimation, and preparation of statement of work.
Assist in strategic sales efforts from a technical perspective. Suggest alternative technical solutions to meet client requirements more efficiently, and/or with greater reusability, and/or longer life.
Support business practices and lead data integration efforts with Data Management Platforms and Customer Data Platforms (AEP, Tealium Audience Stream, Acquia, etc.)
Collaborate/Negotiate with various technology and business stakeholders

Technical ArchitectureAdobe Experience Platform (AEP)Customer Data PlatformData Integration

Visa

Digital Analytics Engineer

Apr 2020 – Mar 2022 · 1 yr 11 mos · Bengaluru, Karnataka, India

Work as the "Tagging Implementation Expert" by evolving and managing the solution design reference documentation which outlines analytics variables, rules, and use cases across web properties and applications.
Work with the peers of analytics engineers to create, manage, and enforce digital analytics tagging standards to ensure robust and consistent data i.e., captured for analysis.
Implement in Tealium iQ, Tealium Audience Stream/Tealium Event Stream, Tealium DB, Launch, GTM, etc. as per the requirement.
Collaborate with multiple development teams to engineer and manage a digital data layer across Visa's various digital properties (websites and mobile).
Translate Digital Product Managers' questions into KPIs, that can be measured from tracking user interactions on-site and within our mobile applications.
Implement third-party tagging with various vendors and perform Security Assessments
Perform data analysis, forecasting and provide data visualization / dashboards to business using web analytics tools like Google Analytics, Adobe Analytics, ContentSquare, Datorama, etc.
Work with analytics implementation for Single Page Applications using the Angular or Ember framework as well as for mobile applications (iOS/Android/Windows).
Leverage analytics API’s and building automation tools for analytics reporting that includes platforms such as Tealium API, Google Analytics API.
Conduct interviews and technical user training sessions on Google Tag Manager and Tealium implementation to cross functional teams as well as new hires.
Use BigQuery to write scripts as per the requirement of data analysis and data warehousing in Oracle, SQL, or IBM DB2.
Coordinate data integration projects generated Tealium audiences' capabilities that connect online behavioral data with offline transaction data to build context-based audiences for effective targeting.
Automated Framework for Google GDPR guidelines Implementation across Visa global sites.

Adobe

2 roles

Senior Consultant - Digital Marketing/Web Analytics

Jul 2018 – Apr 2020 · 1 yr 9 mos

Key focus on consulting with support engineers and clients, providing solutions to issues with Adobe Analytics Implementation and tracking/analyzing web/mobile traffic.
Provide Technical consultation and solution on Adobe Analytics components like Reports & Analytics, Report Builder, Ad Hoc Analysis, Workspace, Data Warehouse, DTM, Launch, Target, Media Optimizer, Experience Cloud, Mobile SDKs, etc.
Conduct Knowledge sharing sessions for team members and manage projects within stated timelines.
Work with an engineering/tech-ops team in addressing the customer submitted bug reports, priorities and share the workarounds/methods.
Create and maintain Adobe Experience Cloud Solutions end user documentation and operational procedures via Salesforce Tool.

Consultant - Digital Marketing/Web Analytics

Mar 2014 – Jun 2018 · 4 yrs 3 mos

Work with the clients in implementing Analytics for JavaScript and other experience cloud solutions via tag managers.
Provide a solution to technical issues of complex nature and address those within defined SLAs.
Work with Tech-Ops team in generating First Party Setups for Analytics Data Tracking followed by certificate installations on domains.
Test New and Enhanced products, Part of Beta program group to test up-coming and in pipeline Adobe Analytics products and features.

Hcl technologies

Engineer

Aug 2012 – Feb 2014 · 1 yr 6 mos · Noida Area, India

Work on the Escalations, managing the targets and Service Index.
Review and assist in providing technical services at the Employee Level.
Work closely with the technical Leads or Business team and performing impact analysis.
Provide base level IT support and remote testing to technical personnel's within the
business.