Dec 2021 – Mar 2023 · 1 yr 3 mos

• ▪Product Owner for Online Purchase, Referral Program & Retargeting channels across multiple Lines of Business
• ▪Leveraged data analytics & user research, identified key pain points across – product discovery, product selection, form filling, summary, payments, KYC and fulfilment. Designed and implemented A/B experiments to improve conversion rate
• ▪Collaborated with Business & Marketing and Launched new channels of acquisition for all Airtel products through WhatsApp and other social platforms
• ▪Launched Referral platform to drive market penetration of Airtel products through existing customers as ambassadors of Airtel

Dec 2019 – Nov 2021 · 1 yr 11 mos

• ▪Product Owner for 2.4 Mn Merchant experience - Onboarding, Selling, Rewards, Commissions, Offline Fulfilment and Service support
• ▪Introduced Aadhaar based E-KYC customer onboarding module, reduced activation TAT < 3 mins and saved costs
• ▪Launched catchment based business insights, contextual suggestion & fleet tracking for ~1.1 L sales team
• ▪Digitised distribution team’s physical GTM operations with digital payments, Autofill wallet & communication widgets
• ▪Strategised, Planned, Built & Shipped Key Capabilities/Features to increase ARPU, Drive new Acquisitions and increase retailer revenue
• ▪Responsible for Product vision, Roadmap, Planning, Design, Usability and Quality of release
• ▪Appreciated with 2 awards - “Spirit of Collaboration” & “Best Strategic Project” for achieving 33% increase in Gross adds for FY21

Jun 2018 – Nov 2019 · 1 yr 5 mos

• ▪ Diverse, hands-on experience across different functions in Airtel - Sales, Operations, Marketing, Customer Experience and Networks.
• ▪ Devised & Implemented strategies for 4G penetration using trade schemes & segment oriented offers, identified gaps in customer acquisition process & implemented solutions, reducing financial & regulatory risks.
• ▪ Handled a territory with 40 Cr business, increased 4G penetration, planned & executed activities to improve gross, strengthened RAEO (outlets) productivity, improvised Sales & distribution channels, trained FSE’s & Promoters for 4G game

Apr 2017 – May 2017 · 1 mo · Gurgaon, India

• ▪ Scrutinized systems & service flows, identified triggers to failures impacting ~ 5 Mn complaints.
• ▪ Modified key touch points in Customer Lifecycle journey providing better experience to customers.
• ▪ Established an Automated intra-failure handling system to provide error free experience & improved resolution time.

Jul 2015 – Jun 2016 · 11 mos · Hyderabad

• Involved in Design and Development of CA Case Management application using Web & Mobile Technologies under Agile/Scrum environment.
• Instrumental in UI/UX design & implementation, improved customer journey through applications with effective optimization.
• Designed & Developed automation service for testing Mobile applications in different environments using Selenium framework
• Interacted with Clients and Product Managers in U.S & Australia to review product development, gave product demo’s & tech talks

Feb 2015 – Jun 2015 · 4 mos · Hyderabad Area, India

• Designed & Developed Amazon Logistics Compliance service, a key service helping the vendors in transportation of goods.
• Presided the design & development of Log Parsing tool, set key alarms to identify bugs, improved bug resolution time