Viraj Patel

Business Development Executive

Vadodara, Gujarat, India8 yrs 8 mos experience

Key Highlights

  • Proven track record in category management
  • Strong analytical skills driving sales growth
  • Effective leader managing cross-functional teams
Stackforce AI infers this person is a skilled e-commerce and retail professional with expertise in category management and business development.

Contact

Skills

Core Skills

Category ManagementBusiness DevelopmentAsset Management

Other Skills

MerchandisingCompetitor AnalysisMarket ResearchLead GenerationMarket AnalysisSales StrategyPromotional ActivitiesBrand PositioningCredit AppraisalsRisk AssessmentCustomer AcquisitionMarketing StrategiesSales EnablementData ManagementProject Coordination

About

A result-driven management graduate from DMS, IIT Delhi with 4+ years of experience in category management, marketplace account management. Proven track record of increasing sales and profits through strategic planning, market analysis, and data-driven decision-making. Strong collaborator and leader, able to build and manage cross-functional teams to drive category growth. Strong analytical skills and ability to develop and execute successful go-to-market strategies. I can help you with e-Commerce Sales, Marketplace Sales, Growth Marketing, Branding etc. Skill Set: Problem Solving, Critical Thinking, Attention to Detail, Category Management, Merchandising, Competitor Analysis, Marketing, Market Research, Lead Generation, Business Development.

Experience

8 yrs 8 mos
Total Experience
1 yr 9 mos
Average Tenure
1 yr 6 mos
Current Experience

Flipkart

Category Manager - Women + Kids Apparels

Nov 2024Present · 1 yr 6 mos · Bengaluru, Karnataka, India

Meesho

Category Associate

Mar 2022Nov 2024 · 2 yrs 8 mos · Bengaluru, Karnataka, India

  • Roles and Responsibilities:
  • Led the team of 20+ KAMs for the demand & supply operations for Women Western Wear (400k daily orders; 11% of Meesho's Overall Orders)
  • Responsible for product selection, merchandising, supplier onboarding, affordable pricing & ensured superb customer experience
  • Strategized bestselling products coverage & discount depth to drive category growth during pricing programs like sale, deals, etc.
  • Analysed customer behaviour, market trends via sales figures, search terms to anticipate customers’ products & price preferences
  • Identified the growth opportunities, business hurdles, customers pain points & Elaborated actionable insights via various metrics
  • Established supplier health metrics for stock availability, timely dispatches for smooth & fast functioning operations
  • Conducted competitor analysis to identify broader on going trends & fill category gaps to enhance business strategy
  • Achievements:
  • Act like an owner Award: Hit the mark of 1050K+ orders for Month of Jan 2023 Sale (Avg weighted discount depth of 6.9%)
  • Meesho Ninja Award: Improved the CTR of the whole category from 11% to 18% via CLP revamp for Month of Sept 2022
Category ManagementMerchandisingCompetitor AnalysisMarket ResearchLead GenerationBusiness Development

Vgl group

Management Trainee

Jul 2021Feb 2022 · 7 mos · Jaipur, Rajasthan, India

  • Roles and Responsibilities:
  • Worked closely with Director to support end to end business & P&L for the various categories for Fixed Price Channel
  • Decided merchandise assortment, categorization, product set-up & pricing with a long term vision for various categories
  • Strategized upselling/cross-selling, promotional activities to improve conversions & customer engagement
  • Coordinated cross functionally with various teams to deliver on the strategies and ensured outstanding shopping experience
  • Contributed for brand positioning & customer acquisition at market places like Amazon, eBay, Walmart etc.
  • Achievements:
  • Optimized the Rising Auction Sales by 19% & achieved the target of $1500K+ for Month of Sep 2020
MerchandisingPromotional ActivitiesBrand PositioningBusiness DevelopmentCategory Management

Hdfc bank

Management Trainee

Sep 2020Jul 2021 · 10 mos · Delhi, India

  • As an Management Trainee for Wholesale Credit Risk (Business Banking)
  • 1. Accountable for entire credit disbursement process
  • 2. Assessed the creditworthiness of the potential clients & periodic review of existing clients
  • 3. Conducted Credit Appraisals of various companies across the manufacturing, retails & trading, etc.
  • 4. Coordinated with sales team to enhance the sales & to secure debt loses
Credit AppraisalsRisk AssessmentBusiness Development

Renaissance educare pvt. ltd.

Intern

Dec 2019Jan 2020 · 1 mo · Vadodara, Gujarat, India

  • As an "Intern". was responsible for Business Development at Vadodara
  • 1. Customer Acquisition & Brand Positioning
  • 2. Marketing Strategies & Assistance for Business Development
  • 3. Career Counselling & Mentoring Students
Customer AcquisitionMarketing StrategiesBusiness Development

L&t technology services limited

2 roles

Senior Executive - Business Developement & Presales

Promoted

Mar 2016Mar 2018 · 2 yrs

  • Business Development & Pre-Sales support for O&G, FMCG, Chemical customers in North America region.
  • As an "Executive", I was responsible for RFI/RFQ response as per the LTTS Plant Engineering standard practice along with all support activities required to enhance overall business. Experienced in various activities involved in RFI /RFQ response as:
  • Accountable for customer relationship management & sales enablement for European region
  • Responsible for in-depth market research of fortune 500 customers, lead generation, prospecting, competitor analysis, etc.
  • Proven expertise in networking & negotiation with customers for contract preparation & renewals
Business DevelopmentMarket ResearchSales Enablement

Executive - Asset Management Services

Feb 2015Mar 2016 · 1 yr 1 mo

  • Asset Management Services for O&G, Chemical industries in European Region
  • 1. Established as key resource by supporting in defining Data Management strategy and preparing standard documents for Petronius Project
  • 2. Demonstrated ability to manage human, financial and material resources towards achievement of stated targets
  • 3. Handled project with limited number of resources along with tight deadlines
  • 4. Effectively coordinated with clients to provide inputs for resolving issues & improve the execution methodology to improve quality.
  • 5. Excelled in data mining & profiling, data cleansing and bench-marking, etc.
  • 5. Trained new employees for Data Management activity
Data ManagementProject CoordinationAsset Management

Fag bearings india ltd (fag)

Graduation Internship

Apr 2013May 2013 · 1 mo · Greater Vadodara Area

  • As an intern in Production & Maintenance department
  • 1. Learned production techniques of Ball & Roller Bearing
  • 2. Assist production team for performance improvement

Education

Department of Management Studies, IIT Delhi

Master of Business Administration - MBA

Jan 2018Jan 2020

Maharaja Sayajirao University of Baroda, Vadodara

Bachelor of Engineering - BE — Mechanical Engineering

Jan 2010Jan 2014

Zenith High School Vadodara

Jan 2003Jan 2010

Department of Management Studies, IIT Delhi

Master of Business Administration - MBA

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