Mar 2025 – Apr 2026 · 1 yr 1 mo · San Francisco Bay Area · Remote

• PR lead for all major product announcements, owning press release development and media strategy. Increased news-driven coverage by 90% YoY.
• Developed and scaled Confluent's first thought leadership program, securing media, podcast, and byline opportunities for 12 spokespeople. Increased bylines by 95% YoY and proactive non-news driven stories by 51% YoY.
• Educated journalists and influencers on the data streaming category, securing bylines, podcasts, and media interviews in Lenny's Podcast, InfoWorld, Stack Overflow, The New Stack, InfoQ, and other influential outlets.
• Developed a customer story promotion program on LinkedIn to highlight notable Confluent use cases across industries.
• Drafted award-winning submissions for leading publications and industry awards, including InfoWorld's Technology of the Year award, BigDATAwire's Readers and Editors' Choice awards, and more.
• Trained and managed a five-person external PR team overseeing content development, media relations, and executive thought leadership.
• Staffed reporter interviews and trained spokespeople, providing constructive feedback to strengthen their interview skills.
• Developed informational guides for press releases, customer quotes, and for uploading news articles to our website.

Oct 2022 – Mar 2025 · 2 yrs 5 mos · San Francisco Bay Area · Remote

Apr 2022 – Sep 2022 · 5 mos · San Francisco Bay Area

Feb 2021 – Apr 2022 · 1 yr 2 mos · San Francisco Bay Area

• Secured proactive coverage and bylines in The Wall Street Journal, Forbes, Insider, CIO, Security Magazine, among others
• Managed press aliases and media inbounds from influential reporters at The Wall Street Journal, The New York Times, Financial Times, Insider, and other notable business and tech publications
• Drafted award-winning submissions for Fast Company’s Most Innovative Companies, Fast Company’s World Changing Ideas, and Forbes AI 50
• Lead media strategy and pitch development for client’s news and announcements
• Managed relationships with leading sustainability influencers and secured podcast, media, and social opportunities
• Developed content ideas and managed an executive’s Forbes Finance Council profile
• Created briefing documents and staffed reporter interviews with C-suite executives and other spokespeople
• Led Inkhouse's quarterly dashboard training and assisted teammates needing media, research, and reporting help

Mar 2020 – Feb 2021 · 11 mos · San Francisco Bay Area

• Secured client coverage in Insider, CIO, Network Computing, SDxCentral, and SC Media, among others
• Drafted pitches, social content, bylines, speaking and award submissions, for both B2B and B2C clients in VC, fintech, consumer tech, IT, data science, e-commerce, and biotech industries
• Uploaded client press releases and EDGAR forms on BusinessWire for funding and company announcements
• Researched and developed strategic media lists for outreach and proactive reporter relationship development
• Lead quarterly client dashboard development including performance metrics and media, social, and content results

Aug 2019 – Dec 2019 · 4 mos · San Francisco, California

• Sourced 35+ referenceable users and created a user database for speaking and media opportunities
• Drafted a case study template, interview questions, and spoke with multiple users for customer references
• Answered PR-related questions in Stripe’s #pr Slack channel with over 1.5K+ members
• Provided guidance and feedback for speaking opportunities and third-party vendor logo requests
• Triaged and vetted media, speaking, and event sponsorship inquiries sent to Stripe’s media@ alias
• Shadowed calls with industry analysts to better understand Stripe’s products and the financial landscape
• Uploaded press releases, research reports, and user case studies to the newsroom
• Partnered with agencies to create comprehensive coverage reports for global announcements and product launches

Jun 2018 – Jun 2019 · 1 yr · San Francisco Bay Area

• Supported media relations, event planning, and strategic communications initiatives for three Dolby technologies
• Drafted press releases, pitches, bylines, and blog posts for media outreach and partner activities
• Led CES 2019 coverage monitoring and sent 6 daily recaps out to 150+ Dolby CES attendees and executives
• Managed relationships with leading studios for 4K Blu-ray press releases featuring Dolby technologies
• Created presentations for executives highlighting the PR strategy and results for numerous Dolby activations
• Assisted in the research and strategy for Dolby’s first thought leadership program for senior leadership
• Developed strategic research and insights using TrendKite to guide public relations strategy for multiple initiatives

Mar 2017 – Jun 2018 · 1 yr 3 mos

• Drafted email marketing content, blog posts and social content about industry topics to prospective companies
• Conducted vetting calls with prospective CMOs and CCOs to understand their PR business goals
• Created new business training programs and trained 8 new management members and 3 new business interns
• Revamped Highwire’s case studies process and helped 22 teams create creative and impactful case studies
• Composed new Highwire messaging focusing on integrated communications services for proposals and slide decks
• Lead team RFP and pitch development for known technology brands and startups
• Pitched agency news to leading PR trades and secured coverage in the Holmes Report and PRSA’s newsletter

Sep 2016 – Mar 2017 · 6 mos

• Worked the principals and management across Highwire's four offices to provide research and proactive outreach to expand the agency's client roster, meet business goals and further establish the company's brand.
• In four months:
• Completed 75 research projects for RFPs, pitches and other prospective companies
• Listened to 23 intake calls with potential clients and vendors
• Designed 15 pitch decks and RFPs
• Sourced contacts and sent out 11 different email campaigns on Mailchimp
• Proactively built 9 lists for new business outreach
• Wrote six pieces of content (blogs and email campaign content) for external outreach

Feb 2016 – Jun 2016 · 4 mos · Palo Alto, California

• Created a Twitter campaign (#RacingHearts) to educate people about the history and usage of AEDs
• Composed tweets and created graphics for the campaign using InDesign
• In three months, helped increase the brand's number of Twitter followers by 10 percent and the number of Facebook page likes by 35 percent
• Conducted basic analytics of the organization’s Facebook and Twitter platforms to better understand the brand's audiences
• Made Excel tracking grids to measure the success of social media posts

Jan 2016 – Jun 2016 · 5 mos · Eugene, Oregon, United States

• Provided academic advice and career support to two public relations students
• Attended bi-weekly workshops regarding public relations skills (e.g., social media, career development)

Sep 2015 – Jun 2016 · 9 mos · Eugene, Oregon, United States

• Filmed sporting events and composed highlight packages with Adobe Premiere Pro
• Uploaded and cataloged content onto Goducks.com
• Sent video packages to Pac-12 Networks using FileZilla

Jun 2015 – Sep 2015 · 3 mos · San Francisco Bay Area

• Selected as an intern in competitive "Summer Insiders" program
• Scheduled and staffed briefings with reporters from the New York Post and the Chicago Tribune
• Facilitated client coverage in the LA School Report
• Served as an active member on five account teams
• Worked with enterprise technology and consulting clients: Sencha, Octo Consulting, Deloitte, Cloud Lending and fuboTV
• Created media lists, briefing pages and Excel tracking grids for both external and internal purposes
• Monitored industry trends, client and competitor coverage
• Pitched technology, regional and education reporters
• Created client-facing coverage reports and clip books
• Composed tweets for clients

Nov 2014 – Jun 2016 · 1 yr 7 mos · Eugene, Oregon, United States

• Stage Manager:
• Relayed production cues from director to talent
• Assisted talent during the event
• Relayed show element timing to talent and studio floor crew
• Organized show notes and staging directions
• Runner:
• Fetched and carried items, such as equipment, tapes, cable and scripts
• Helped set up/take down a location for a shoot
• Responded quickly and appropriately to requests

Jan 2014 – Jun 2014 · 5 mos · University of Oregon

• Served as a member of the public relation's street team
• Photographed all promotional events
• Organized fun and interactive on-campus events (mobile photo booth, tabling)
• Increased Facebook following by 200 likes and Twitter by 33 followers in one quarter
• Increased off-campus fundraising by 179%

Jan 2013 – Jan 2014 · 1 yr · Gamma Phi Beta Nu Chapter- Eugene, Oregon

• Created a new website for the sorority
• Updated the website with pictures and text throughout the year

Sep 2011 – Jun 2012 · 9 mos · Walnut Creek, CA

• Assisted in physical therapy rehabilitation activities
• Shadowed the main physical therapist
• Maintained physical therapy equipment

May 2011 – Oct 2011 · 5 mos · Danville,California

• Provided customer assistance on the floor
• Helped maintained the store's appearance
• Collected carts from the parking lot and surrounding areas
• Bagged groceries and helped provide assistance by delivering groceries to customer's cars

Sep 2010 – Jun 2012 · 1 yr 9 mos · Danville, CA

• Copy-edited student articles
• Used InDesign to layout the page
• Used Photoshop to edit pictures and graphics
• Contributed as a writer