Simranjit Singh Puri

Design Manager

Delhi, India13 yrs 5 mos experience
Highly StableAI Enabled

Key Highlights

  • Led successful launch of Adani One Platform.
  • Mentored a high-performing design team of 15.
  • Expert in data-driven design strategies.
Stackforce AI infers this person is a Digital Marketing and Design expert with a focus on user-centered design and team leadership.

Contact

LinkedIn

Skills

Core Skills

Design LeadershipCreative Problem Solving

Other Skills

LeadershipResource ManagementAdobe Creative SuiteArtificial Intelligence (AI)User-centered DesignCross-functional CollaborationsTeam DevelopmentMentoringCreativity and InnovationDesign ManagementStrategic Creative DevelopmentDesign Team CoordinationBusiness DevelopmentDesign DirectionTeam Leadership

About

I am Simranjit Sigh Puri, currently working with Adani Digital Labs as a Sr Design Manager with more than 13 years of industry experience in Digital Marketing Design. - Succefully Launch the Adani One Platform(marketing design). - Leading design for Adani One Platform, Airport, Adani foundation, Adani enterprises (Guidelines, Templatization Theme Design, Icon/ Illustration design, Creative Banners, Landing Pages, Emailers, Paid/Organic Social Media design). - Mentor a team of 15 people in the prior organisation My expertise - Camapaign thought and Design - Team Leadership - Undersranding business requirement - Data Driven Approach - Stakeholder Management - Conceptualization - Design system/ Brand Guidelines - User first Approach - Problem Solving - Cross Functional Collaboration Prior to ADL, I worked with good brands like Paytm, Jabong, Makemytrip, Flipkart.

Experience

13 yrs 5 mos
Total Experience
1 yr 8 mos
Average Tenure
--
Current Experience

Adani digital labs

2 roles

Senior Creative Design Manager

Promoted

Apr 2023 – Jul 2025 · 2 yrs 3 mos · Gurugram, Haryana, India · On-site

  • Leaded the Design and Succesfully launched Adani One Platform (App, Mweb, Desktop)
  • Nominated by my Top Management for Adani Northstart (PGDBM) in Collaboration with Emeritus College.
  • Collaborated with data teams to assess the ROI of creative campaigns and Leveraged behavioral insights to iterate designs that improved conversion, retention, and user engagement.
  • Developed and executed brand and design strategies that elevated brand identity and customer engagement.
  • Guided conceptual thinking and storytelling in campaign, product, and brand design.
  • Ensured creative excellence while balancing speed and business objectives.
  • Scaled design systems and templates to increase efficiency and maintain brand coherence. (Output increased by 3x with same resource numbers)
  • Instituted regular design reviews, critiques, and workshops to raise the creative bar and promote shared learning.
  • Mentored and developed a high-performing design team if 5, fostering a culture of creativity, ownership, and growth.
  • Built scalable design processes and frameworks to ensure consistency across all platforms and touchpoints.
  • Collaborated with stakeholders (marketing, product, engineering, data) to align creative output with business goals.
  • Managed expectations through transparent communication, clear timelines, and documented design roadmaps.
Creative Problem SolvingLeadershipResource ManagementAdobe Creative SuiteArtificial Intelligence (AI)User-centered Design+5

Creative Design Manager

Apr 2021 – Apr 2023 · 2 yrs · Gurugram, Haryana, India · On-site

Design ManagementDesign LeadershipStrategic Creative Development

Paytm

2 roles

Executive Design Manager

Nov 2020 – Apr 2021 · 5 mos

Design Manager

Nov 2016 – Nov 2020 · 4 yrs

  • Leading Design for Digital business vertical (Paytm, Paytm Payments Bank, Paytm for Busines, Paytm Lending
  • Lead discussion and Brainstorming with stakeholder and top management for upcoming business vertical or projects
  • Lead discussion with respective LOB growth manager to understand the campaign performance and how to achieve industry benchmark.
  • Leading a team of 13 Member
  • Succefully launched (Paytm Lending, Paytm Insurance, Paytm First, Buy now pay later, Paytm Nearby, Paytm Fastag, Paytm Events
  • Setting up the design guidelines
  • Regular meeting with LOB Growth Managers to discuss the campaign perfomace
  • Regular Ideation/Brainstorming sessions with team to improvise the Design stabdard with benchmarking
  • Interaction with Vertical to understand business requirement & Brain stroming the Ideas
  • Weekly Design meeting with Team and Top management to ensure the creative quality and following the brand guidelines
  • Allocation of Work within the team
  • Make Ensure we meet the business timeline

Tapp me

Assistant Manager Design

Mar 2016 – Oct 2016 · 7 mos

  • Tapp Me is Home Service Provider. Started from Vizag and now established in many more cities (Vizag, Jaipur, Gurugram, Patna
  • Joined as a founding member in Design Team
  • Made Brand Guidelines( Fonts, Color, Style)
  • Designed a range of Layout For Web, Social, Major Campaigns.
  • Designed a range of Layout Offline Campaign(Poster, Leaflet, Standees, Stickers, Backdrop)
  • Worked with Different team and came up with new UI Design for Web (Responsive Design)
  • Worked with Different team and came up with New IOS and Android App Design
  • Handle a small team of 1 Person.

Weareholidays

Assistant Manager (Graphic Designer) - Marketing Team

Mar 2015 – Feb 2016 · 11 mos · Gurgaon, India

  • 1. Landing Page Designing
  • 2. Infographic Designing
  • 3. Destination Guide Designing
  • 4. Banner Designing ( GDN)
  • 5. Social Media Creatives ( Facebook, Twitter)
  • 6. Poster Designing (Print)

Flipkart.com

Associate Visual Designer

Oct 2014 – Mar 2015 · 5 mos · Bangalore

  • 1. Working with Mobile Marketing team.
  • 2. Create campaigns for Mobile App download and Installations.
  • 3. Work on Social Media Creative
  • 4. Works on Website Creative
  • 5. Works on different channel promotion creative

Makemytrip.com

Assistant Manager ( content team as a Graphic Designer)

Aug 2013 – Oct 2014 · 1 yr 2 mos · gurgaon

  • 1. Handle the design team of 2 people (Online & Offline).
  • 2. Handle Creative for
  • a. Info graphic (Blogs)
  • b. Destination Fact Sheets
  • c. Hotel Fact-sheets
  • d. Banner for e-mailer
  • 3. Take image request from different LOBs for image to upload (destination, Hotel, Packages).
  • 4. E-mailer Design(responsive)
  • 5.Worked on Wordpress (basic knowledge)
  • 6. Overviewing the creative

The american swan lifestyle company private limited

Sr Gaphic Designer

Mar 2013 – Aug 2013 · 5 mos · Gurgaon, India

Jabong india

Graphic Designer

Dec 2011 – Mar 2013 · 1 yr 3 mos · Gurgaon, India

  • I worked as a Graphic Designer in Jabong
  • I am responsible to work on:
  • 1. Online Marketing (Google Banner, Yahoo Banner, Facebook Adds )
  • 2. Onsite Creative’s ( Facing Creatives, Special Offer Page, Category Banner, Landing Pages)
  • 3. E mailers with CRM team

Education

Emeritus

Postgraduate Degree — Business managment

Aug 2023 – Aug 2024

Alagappa University

B.com

Jan 2010 – Jan 2012

Frameboxx Animation & Visual Effects Pvt Ltd

3d and editiing and compositing

Aug 2010 – Aug 2011

Arena Animation

Graphic Design

Aug 2006 – Oct 2007

Guru Harkrishan Public School Vasant Vihar

Commerce

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