Jul 2023 – Apr 2026 · 2 yrs 9 mos · Mumbai, Maharashtra, India

• Founded Salt Consulting, aiding restaurant partners in boosting sales and profitability through menu optimization and marketing strategies.
• Successfully increased Average Order Value (AOV) and improved menu flow for higher conversion rates.
• Managed advertising budgets and discount sales plans, driving top-of-funnel growth and continuously improving operational and revenue metrics.

Jan 2021 – Jul 2023 · 2 yrs 6 mos · Bangalore Urban, Karnataka, India

• Managed two distinct brands, Single Thread (luxury catering) and LUPA (upscale fine dining), optimizing operations and identifying growth opportunities.
• Orchestrated comprehensive brand marketing, PR, and social media efforts, enhancing brand visibility and engagement.
• Spearheaded strategic initiatives resulting in increased operational efficiency and revenue growth for both brands.

Aug 2018 – Jan 2021 · 2 yrs 5 mos · Mumbai Area, India

• Led a team of four, overseeing onboarding and performance of 200+ large brand partners, such as Burger King and Baskin Robbins.
• Achieved rapid promotion to lead a $1M+ portfolio, delivering the company's highest revenue growth.
• Implemented streamlined onboarding processes and automated data software, strengthening partner relationships and market presence.
• Established long-term strategic partnerships, elevating Zomato's market share and partner brand visibility within the platform.

Mar 2017 – Aug 2018 · 1 yr 5 mos · Mumbai Area, India

• I spearheaded the launch of a new product, developing a Go-to-Market strategy for hospitality and Food and Beverage brands.
• Formulated and executed distinctive brand positioning, exclusive intellectual properties (IPs), and tailored marketing strategies for 30+ partners, aligning with objectives and budget constraints.
• Collaborated with cross-functional teams to orchestrate branding campaigns, resulting in a increase in engagement and conversion rates.
• Led creative initiatives that generated exposure exceeding 10 million impressions within the first quarter.

Oct 2015 – Mar 2017 · 1 yr 5 mos · Mumbai Area, India

• I oversaw the entire e-commerce sales process, managing product listings, pricing strategies, and promotions for the brand.
• Achieved consistent revenue growth and consistently met or exceeded monthly sales targets.
• Fostered and maintained strong relationships with e-commerce partners and retail channels, expanding the brand's distribution network by 23% and maintaining an average customer satisfaction score of 8.6/10.
• Achieved an impressive 86% increase in e-commerce sales during my tenure, making a significant contribution to overall revenue growth.

Oct 2014 – Oct 2015 · 1 yr · Mumbai Area, India

• Led the development of the chat-based app, addressing everyday fashion and beauty inquiries through specialized guidance, and introduced user acquisition and engagement strategies to grow the user base by 1000% in the first year.
• Led the app's strategic vision, defining its unique value proposition and user experience, by building a team of 10 Fashion stylists, engineers and marketers.
• Curated a network of 300+ fashion and beauty professionals available for on-the-go consultations by leveraging existing business relationships.
• Positioned the app as a trusted go-to resource for fashion and beauty enthusiasts seeking advice in real-time.

May 2014 – Oct 2014 · 5 mos · Mumbai Area, India

• Built a network of 130+ store locations in Mumbai and Pune for convenient user order deliveries.
• Coordinated with franchisee-based stores and late-night shops, enhancing parcel pickup options for users.
• Executed persuasive social media campaigns on Facebook to promote FlexyPick's innovative delivery solution.