Jul 2021 – Present · 4 yrs 9 mos · Bengaluru, Karnataka, India

• Leading the visual design for the PhonePe consumer app, shaping the brand identity to create engaging, purposeful, and user-friendly product experiences.
• Designed the app's most iconic Iconography and Illustration library (Petris), shaping the products aesthetic direction and ensuring a visually compelling experience.
• Created multiple onboarding and in-app illustrations for apps owned by PhonePe (Pincode, Indus OS).
• Mentor junior designers and help them in setting a visual direction for projects.
• Oversee all stages of the design process, from research & ideation to final execution, while working closely with stakeholders, delegating tasks and managing project timelines.

Jan 2020 – Jun 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

• Worked on the app revamp (PhonePe 2.0), created a comprehensive design system to govern Iconography and Illustrations, tailored to meet brand guidelines, user needs and business goals.
• Created visuals for P2P transactions, resulting in a significant increase in transactions, enhancing the product capabilities and expanding its utility for users.
• Developed a vast, easy to use illustration repository that covered all aspects of inclusiveness and allowed endless combinations to create infinite sets of characters.