Deepti Choudhary

Head of Design

Bengaluru, Karnataka, India7 yrs 11 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Led design for PhonePe consumer app.
  • Created comprehensive design systems for apps.
  • Mentored junior designers in visual direction.
Stackforce AI infers this person is a Fintech-focused visual design expert with strong leadership skills.

Contact

Skills

Core Skills

User Interface DesignVisual Design

Other Skills

IllustrationLeadershipMockupsProduct DesignFigma (Software)Icon DesignAdobe IllustratorGraphic DesignTypographyBranding & IdentityLogo DesignPhotographyDoodling

Experience

7 yrs 11 mos
Total Experience
3 yrs 11 mos
Average Tenure
6 yrs 3 mos
Current Experience

Phonepe

2 roles

Lead Designer

Promoted

Jul 2021Present · 4 yrs 9 mos · Bengaluru, Karnataka, India

  • Leading the visual design for the PhonePe consumer app, shaping the brand identity to create engaging, purposeful, and user-friendly product experiences.
  • Designed the app's most iconic Iconography and Illustration library (Petris), shaping the products aesthetic direction and ensuring a visually compelling experience.
  • Created multiple onboarding and in-app illustrations for apps owned by PhonePe (Pincode, Indus OS).
  • Mentor junior designers and help them in setting a visual direction for projects.
  • Oversee all stages of the design process, from research & ideation to final execution, while working closely with stakeholders, delegating tasks and managing project timelines.
User Interface DesignVisual Design

Designer

Jan 2020Jun 2021 · 1 yr 5 mos · Bengaluru, Karnataka, India

  • Worked on the app revamp (PhonePe 2.0), created a comprehensive design system to govern Iconography and Illustrations, tailored to meet brand guidelines, user needs and business goals.
  • Created visuals for P2P transactions, resulting in a significant increase in transactions, enhancing the product capabilities and expanding its utility for users.
  • Developed a vast, easy to use illustration repository that covered all aspects of inclusiveness and allowed endless combinations to create infinite sets of characters.

Paytm

Visual Designer

May 2018Jan 2020 · 1 yr 8 mos · Bengaluru, Karnataka, India

  • Worked on designing idenities, landing pages & in-app banners for the Travel Sale.
  • Established the visual style for all illustrations used in the Travel vertical across both the app & website:
  • Worked on Title bar illustrations that went live during festivals to elevate the visual appeal & engagement of the platform.

Inshorts

Graphic Design Intern

Jan 2018May 2018 · 4 mos · Noida, Uttar Pradesh, India

Happily unmarried marketing pvt. ltd.

Graphic Intern

Jun 2017Jul 2017 · 1 mo · New Delhi, Delhi, India

Education

National Institute of Fashion Technology Delhi

Fashion Communication

Jul 2014May 2018

Gargi College, Delhi

Bachelor of Arts (B.A.)

Jan 2013Jan 2014

Tagore International School East of Kailash

Jan 2001Jan 2013

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