Mar 2021 – Feb 2024 · 2 yrs 11 mos · Bengaluru, Karnataka, India

• UX Lead for eCommerce platforms that power Google Store’s omni-channel experiences through product catalog, content publishing, promotions, experimentation and personalization

Apr 2019 – Mar 2021 · 1 yr 11 mos · Chennai, Tamil Nadu, India

• Design the customer experience of Cross Screen Technologies to provide a unified consistent experience across Amazon first party devices such as Fire TV and Fire Tablets. Design the Appstore experience to aid in discovery of desired content and simplify the process of acquiring it.

Jan 2018 – Apr 2019 · 1 yr 3 mos

• Design for healthcare eco-system to improve the experience of people with various conditions. Designed and executed beyond the pill solutions that are multi-modal - smart devices, digital products, human services. Key projects - Pilot launch of digital service to help people quit smoking in the US. Branding and design of product awareness touch-points (website, video and packaging) for female contraceptive device in the US.

Oct 2015 – Dec 2017 · 2 yrs 2 mos

Jun 2013 – Sep 2015 · 2 yrs 3 mos · Pune

• Worked on digital experiences for various domains such as e-commerce, security and healthcare. Worked on enterprise level applications that have multiple stakeholders and are based on complicated systems. My efforts were towards making these systems relevant, easy to use and meaningful for the different types of users.

Jan 2013 – May 2013 · 4 mos · Mumbai Area, India

• Worked on developing a platform to involve public in local governance in Indian context through minimal technology and existing infrastructure. The work includes research, design, prototyping, user testing and documentation.

Oct 2012 – Oct 2012 · 0 mo

• Design research on brewing industry from home brewers to micro-breweries to find potential need of DIY computing providing business opportunities for Intel.

Sep 2012 – Sep 2012 · 0 mo · Copenhagen Area, Denmark

• Consultancy project to find opportunities to enter in countries outside of Europe such as Brazil, India etc.

Jul 2011 – Dec 2011 · 5 mos · Pune Area, India

• Worked on industrial design of various products.
• Worked on various product interfaces - displays and keypads.
• Worked on a larger interaction design project of PC based software for a leading company in electronic appliances.

Dec 2010 – Apr 2011 · 4 mos

• Project trainee -Worked on redesigning the range of high-capacity ( 6.3 TPH to 15 TPH output) 3 pass fire-tube steam boilers. The focus was mostly on ergonomics and making it easier to operate. Material substitution for few components. Improved aesthetics to match the other range of the products offered. Appropriate visible branding etc. Were the things looked into.

May 2010 – Jun 2010 · 1 mo

• Worked for 7 weeks on various projects from conceptualising to prototyping. The focus was on electronic products. The projects I worked on were a universal remote for the electronic equipment in the house, A gaming console for game arcades enabling mobile phones to be used as remote controls, An electronic instruction machines for rural health care, and the infra-red motion sensing device for gaming and promotion. We did the prototyping for the same. And now its in the final state of manufacturing where the pilot batch is being manufactured.

May 2009 – Jun 2009 · 1 mo

• Worked for 7 weeks on extending the range of doll houses.

Sep 2008 – Feb 2009 · 5 mos

• Worked for 6 months on a research project based on ‘Identity Expression’ through college in collaboration with Remote 3D Pvt. Ltd, Pune. The domain which I worked on was Transportation. A low fidelity solution was also submitted based on the insights found in the research enabling mobile phones to be used as gateways for accessing information as well as the direct transport. The final output was presented and exhibited at Nokia Bengaluru office in India.