Jan 2014 – Jan 2015 · 1 yr · New Delhi Area, India

• New Roll Outs
• # Added 40 new mobile sales and eye check-up units to existing 11 in a period of 10 months
• # Current capacity is equipped to serve 8000+ customers vis-à-vis 1200 in January
• # Piloting Optometrist – Entrepreneur model to reduce operational expenditure and increase operational efficiency
• Sales and Operations
• # Per Eye Check-up unit sales rose from 1.4L per month in 1st quarter to 1.65L per month in 2nd quarter
• # Building checks and process to track % Success rate in service delivery and % Conversion
• # Building and defining SOP’s to standardize entire experience and add WOW to the consumer experience
• Scheduling Operations and Analytics
• # Tech Integrations to incorporate auto-schedulers and live tracking, building Home Eye Check-up 2.0 targeting 1000 eye check-ups in a day
• # Defining process and targets for current schedulers to increase schedules per day and reduce inbound call flow
• # Continuous monitoring and improvement on Home Eye Check-up Operations panel, thus increasing efficiency of scheduler and building KPI’s for schedulers and supervisor
• Marketing Initiatives
• # Focus on understanding digital marketing to get customers on board
• # Strategy to reduce CAC and deliver higher conversions from prospective of prospective to final specs buyer
• # Effective usage of Google Analytics tool to drive SMS, email and affiliate marketing campaign

Apr 2013 – Dec 2013 · 8 mos · Greater Delhi Area

• Cluster Head - Delhi NCR
• # Managed a network of 30 distributors and 1300+ retailers
• # Key focus on planning distribution and retail network to establish dominant position. Efforts reflected in growth
• of revenue from 34 Cr per month to 46 Cr per month
• # Mapping and acquiring distribution and retailers at strategic locations and ensuring distribution delivery
• Area Sales Officer – Gandhidham, Gujarat
• # Developed a fairly undeveloped market of remittance from 5 active retailers to 20 in 4 months
• # Remittance business grew from 1.25 Cr per month in Q1’13 to 4.5 Cr a month in Sept’13
• # Acquired and initiated transactions at key locations thus ensuring continuous business

Oct 2012 – Nov 2012 · 1 mo · Mumbai Metropolitan Region

• § Devised and carried out a Disguised Marketing research in in ‘Times Shopping Utsav 2012, Bandra' to analyze:
• # Understanding trade-off between features of a tablet and the price consumers are willing to pay
• # Mitashi brand recognition along with gauging its association and effectiveness as a sponsor of Rajasthan Royals

Sep 2012 – Oct 2012 · 1 mo · Mumbai Metropolitan Region

• Gaining consumer insights from respondents on back-ache treatment and gauging their likelihood to buy Volini 10 gm gel on different print ads.
• # Interacted with 50+ women in age group of 25-45 to understand their treatment for back aches
• # Gauged which message influences the buying behavior the most
• # Identifying other influences for buying based on print ads

Apr 2012 – Jun 2012 · 2 mos · Mumbai Metropolitan Region

• Alternate Channel Development
• # Pitched Out-of-home space for Britannia products, primarily Dairy, and achieved sales of over Rs. 4.5 lakhs in 2 months
• # Recommended development of low melt cheese variant along with alternate distribution model on basis of extensive market research at more than 150 sandwich stalls leading to launch of “Cheesy” block, in September’12
• # Led a team of 17 interns opening 800+ accounts and generating sales worth more than 32+ Lakhs and continuously monitored individual intern performance
• # Placed efficient reporting mechanism to track sales and orders generated by interns working with 8 ACD distributors, efforts led to timely delivery of orders and helped TSI’s better manage stock at distributors