Shalyn Barnes

Digital Marketing Specialist

Sacramento, California, United States9 yrs 2 mos experience
Most Likely To SwitchHighly Stable

Key Highlights

  • Proven track record in account-based marketing strategies.
  • Recognized for leading impactful partner marketing programs.
  • Expertise in event planning and execution for large-scale events.
Stackforce AI infers this person is a Marketing Professional with expertise in SaaS and event management.

Contact

Skills

Other Skills

Event PlanningEvent ManagementSocial Media MarketingCreative Problem SolvingTime ManagementSustainable TourismTourism ManagementRecreation PlanningHospitalityCustomer ServicePowerPointMicrosoft WordFacebookSalesMicrosoft PowerPoint

Experience

9 yrs 2 mos
Total Experience
1 yr 10 mos
Average Tenure
4 yrs 7 mos
Current Experience

Workday

3 roles

Sr. Account Based Marketing Manager

Nov 2024Present · 1 yr 6 mos

Senior Field Marketing Manager

Promoted

May 2023Nov 2024 · 1 yr 6 mos

Field Marketing Manager

Oct 2021May 2023 · 1 yr 7 mos

  • Primary Marketing support to Professional Services and Financial Services Large Enterprise Sales. Identify and generate awareness and demand by using a variety of marketing vehicles and tactics. Move accounts through the sales pipeline and accelerate the sales cycle for prospects and customers through the execution of marketing programs.

Anaplan

2 roles

Field Marketing Manager

Promoted

Sep 2020Oct 2021 · 1 yr 1 mo

  • Primary Marketing contact for the North & South Central Sales Regions including communicating and enabling field teams on ongoing marketing programs and campaigns
  • Develop a relationship & rapport with the regional sales teams to create and execute on marketing programs that align to strategic sales objectives
  • Team lead for developing the strategy and execution for both acceleration and upsell/cross sell programs for all of AMER
  • Research, negotiate, and select external vendor services for internally hosted activities and 3rd party programs
  • Collaborate with other departments within Anaplan including Demand Gen, ABM, Customer Marketing, Go-To-Market Solutions, and Partner Marketing to build out cohesive programs that align to the overarching company strategy AWARD: Q1 FY22 “Change Maker” recognition award for leading a series of four partner programs that engaged 114 customer/prospects, resulted in 45 MQL’s and influenced over $11M in pipe generation

Field Marketing Specialist

Nov 2019Sep 2020 · 10 mos

  • Strategic support to AMER Marketing with focused alignment to West and Central Field Marketing
  • Managers
  • Supported with effective and efficient two-way communication between Anaplan marketing and sales
  • teams
  • Handled internal processes including budget tracking, program approval submissions, Workday,
  • Workfront, and Scout for field activities
  • Researched and executed targeted regional marketing activities that include but are not limited to; field
  • events, partner activities, user groups, industry events/trade shows
  • Created emails, landing pages, and other marketing materials for field activities
  • Served as liaison with 3rd party vendors and customers on activity logistics
  • Strategically re-constructed field marketing programs after the impact of COVID-19

Confluent

Workplace Experience

Jan 2019Dec 2019 · 11 mos · Palo Alto, California

  • Organized and executed global events for over 700 employees; events include but not limited to SKOs and internal events held for headquarters: holiday parties, happy hours, and team building exercises
  • Maintained relationships with key workplace vendors to ensure an exceptional employee satisfaction
  • Refined the overall employee experience through office functionality, communication and aesthetics with precise attention to detail
  • Led weekly onboarding sessions for new hires in HQ offices; promoting an open and diverse atmosphere for employees
  • Current projects include working on global company kickoff for FY20; planning a weeklong cruise for 700+ employees, opening of new office spaces globally, as well as relocation of HQ (500+ employees)
  • Collaborated with employees globally to maintain seamless office operations, inventory, and space planning; most recently led team in charge of opening a new San Francisco office

George p johnson experience marketing

Events Specialist

Jul 2018Dec 2018 · 5 mos · San Carlos, CA

  • Onsite event coordinator for Dreamforce 2018's Pardot Salesforce B2B Marketing Station; balanced numerous vendor relationships to ensure an exceptional overall event experience
  • Coordinated multiple site visits and created the production manual for Charles Schwab 2018 IMPACT Seventeen Regional Dinner's in Washington D.C.
  • Worked onsite for VMware's World Fest Party 2018 in Las Vegas, NV and NetApp's INSIGHT 2018 Conference in Las Vegas, NV
  • Collaborated on over 20+ events in 6 months to meet demanding timelines

Karson butler events

Events Associate

Jan 2017Jun 2018 · 1 yr 5 mos · San Luis Obispo, California Area

  • Hands on exposure to designing and organizing event spaces for corporate and social clients
  • Associate at the West Coast Event Design Center (Ah Louis Store) in San Luis Obispo
  • Assistant Event Coordinator for the World of Pinot Noir 2018
  • Assistant Event Coordinator for the Heart Wedding held at Hearst Castle in 2017
  • Planned and executed the 2018 Visit SLO California's Tourism Exchange

Education

California Polytechnic State University-San Luis Obispo

Bachelor of Science - BS

Cal Poly Study Abroad- Chiang Mai, Thailand

Bear River High School

High School

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