Sep 2020 – Oct 2021 · 1 yr 1 mo

• Primary Marketing contact for the North & South Central Sales Regions including communicating and enabling field teams on ongoing marketing programs and campaigns
• Develop a relationship & rapport with the regional sales teams to create and execute on marketing programs that align to strategic sales objectives
• Team lead for developing the strategy and execution for both acceleration and upsell/cross sell programs for all of AMER
• Research, negotiate, and select external vendor services for internally hosted activities and 3rd party programs
• Collaborate with other departments within Anaplan including Demand Gen, ABM, Customer Marketing, Go-To-Market Solutions, and Partner Marketing to build out cohesive programs that align to the overarching company strategy AWARD: Q1 FY22 “Change Maker” recognition award for leading a series of four partner programs that engaged 114 customer/prospects, resulted in 45 MQL’s and influenced over $11M in pipe generation

Nov 2019 – Sep 2020 · 10 mos

• Strategic support to AMER Marketing with focused alignment to West and Central Field Marketing
• Managers
• Supported with effective and efficient two-way communication between Anaplan marketing and sales
• teams
• Handled internal processes including budget tracking, program approval submissions, Workday,
• Workfront, and Scout for field activities
• Researched and executed targeted regional marketing activities that include but are not limited to; field
• events, partner activities, user groups, industry events/trade shows
• Created emails, landing pages, and other marketing materials for field activities
• Served as liaison with 3rd party vendors and customers on activity logistics
• Strategically re-constructed field marketing programs after the impact of COVID-19

Jan 2019 – Dec 2019 · 11 mos · Palo Alto, California

• Organized and executed global events for over 700 employees; events include but not limited to SKOs and internal events held for headquarters: holiday parties, happy hours, and team building exercises
• Maintained relationships with key workplace vendors to ensure an exceptional employee satisfaction
• Refined the overall employee experience through office functionality, communication and aesthetics with precise attention to detail
• Led weekly onboarding sessions for new hires in HQ offices; promoting an open and diverse atmosphere for employees
• Current projects include working on global company kickoff for FY20; planning a weeklong cruise for 700+ employees, opening of new office spaces globally, as well as relocation of HQ (500+ employees)
• Collaborated with employees globally to maintain seamless office operations, inventory, and space planning; most recently led team in charge of opening a new San Francisco office

Jul 2018 – Dec 2018 · 5 mos · San Carlos, CA

• Onsite event coordinator for Dreamforce 2018's Pardot Salesforce B2B Marketing Station; balanced numerous vendor relationships to ensure an exceptional overall event experience
• Coordinated multiple site visits and created the production manual for Charles Schwab 2018 IMPACT Seventeen Regional Dinner's in Washington D.C.
• Worked onsite for VMware's World Fest Party 2018 in Las Vegas, NV and NetApp's INSIGHT 2018 Conference in Las Vegas, NV
• Collaborated on over 20+ events in 6 months to meet demanding timelines

Jan 2017 – Jun 2018 · 1 yr 5 mos · San Luis Obispo, California Area

• Hands on exposure to designing and organizing event spaces for corporate and social clients
• Associate at the West Coast Event Design Center (Ah Louis Store) in San Luis Obispo
• Assistant Event Coordinator for the World of Pinot Noir 2018
• Assistant Event Coordinator for the Heart Wedding held at Hearst Castle in 2017
• Planned and executed the 2018 Visit SLO California's Tourism Exchange