Feb 2023 – Jul 2024 · 1 yr 5 mos

• Led communications and social media strategy for Koo globally.
• Developed and implemented a global communications strategy, positioning Koo as the second-largest micro-blogging platform, with a focus on policy, innovation, and digital inclusion narratives across India and Brazil.
• Led crisis communications and reputation management efforts, navigating regulatory and policy challenges.
• Managed an in house team of communication specialists and collaborated with agencies in India and Brazil to drive awareness for Koo.

Apr 2020 – Dec 2022 · 2 yrs 8 mos

• Shaped the innovation, product and consumer communications strategy, driving media narratives that positioned Meta as a leader in AR, VR, and AI-driven consumer technology.
• Established a third-party advocacy program, leveraging key influencers, creators, and digital storytellers to showcase Meta’s impact in India
• Collaborated with leadership and policy teams to proactively manage crises across business, political, and regulatory landscapes.
• Partnered with industry associations such as IAMAI and FICCI to develop programs that showcased Meta’s impact in India’s digital ecosystem.

Aug 2016 – Apr 2020 · 3 yrs 8 mos · Bangalore

• Led corporate communications strategy at Myntra, focusing on media relations and thought leadership to position the brand as a leader in India's fashion e-commerce sector.
• Led the communications strategy for Myntra-Jabong during Walmart’s acquisition, driving internal and external engagement during a critical transition.
• Managed policy communications and regulatory messaging, working with corporate affairs to navigate policy changes impacting the e-commerce sector.
• Partnered closely with HR to strengthen Myntra’s employer brand through leadership messaging and culture-driven storytelling internally and externally.

Nov 2014 – Aug 2016 · 1 yr 9 mos · Bangalore

• Designed and implemented global PR strategies across India, USA, UK, and Europe, elevating Mindtree’s industry profile
• Partnered with industry bodies to shape IT sector narratives, driving thought leadership and public affairs initiatives in key markets
• Managed M&A communications for three successful acquisitions, driving consistent messaging across media, analysts, and internal stakeholders.

Apr 2010 – Nov 2014 · 4 yrs 7 mos

• Managed corporate PR and executive communications to enhance Infosys' external narrative.
• Collaborated with founders, the Board, and senior leadership to shape corporate reputation.
• Worked closely with the HR team to develop and execute programs to position Infosys as a top employer brand

Jun 2007 – Mar 2010 · 2 yrs 9 mos