Madhu Singh

Operations Associate

Bengaluru, Karnataka, India13 yrs experience
Highly Stable

Key Highlights

  • Developed a robust content quality scoring framework.
  • Created a dashboard for catalog quality assessment.
  • Led crowd-sourced data accuracy efforts.
Stackforce AI infers this person is a specialist in eCommerce catalog management and content quality assurance.

Contact

Skills

Core Skills

Content Quality AnalysisEcommerce Catalog And Data AnalysisCatalog Content QualityData Quality Strategies

Other Skills

Content Development & ManagementData Standardization and QualityBusiness StrategyProject ManagementTaxonomyAttribute MappingBusiness AnalysisTeam ManagementRetailStrategic PlanningManagementCompetitive Analysis

About

eCommerce catalog content quality specialist with expertise ranging from content quality, search & discovery to product management, aimed at transforming business by systematically organising and managing content; ensures product/catalog remains competitive in the online retail space by maintaining content hygiene, ensuring content accuracy and evaluating content quality from an accessibility, usability and search engine point of view. Gained expertise in the field of Catalog content quality, Taxonomy, Attribute Mapping and Categorisation while working with Walmart. Hands-on expertise in developing online content strategies, providing analysis and executing that analysis, to provide the framework for continual improvement in search results (discoverability, user experience & satisfaction) Key Result Areas: • Performing content quality audits to ensure strict adherence to content hygiene; ensuring that high quality and accurate content is always shown to customers • Leading the crowd sourced data accuracy effort – managing the end-to-end crowd sourcing effort • Identifying generic patterns in browse and audit to be translated into guidelines & SOPs to improve overall audit outcome • Undertaking periodic review of product information, content, and images displayed online, as well as creating and maintaining documentation on the content quality efforts • Driving data quality strategies along with global teams to provide clear guidance on data quality issues that need to be resolved and to determine the severity of issues to prioritise

Experience

13 yrs
Total Experience
2 yrs 2 mos
Average Tenure
--
Current Experience

Amazon

Content Analyst

Aug 2017Mar 2018 · 7 mos · Bengaluru Area, India

  • Key Result Areas:
  • Defining the analytics and reporting tools that are required as Amazon migrates to AEM as the new CMS
  • Documenting the current content processes and the reporting tools in the existing CMS and any analytics/reporting gaps that exist
  • Documenting where the current reporting is failing
  • Creating training resource lists: for AEM and Adobe Analytics.
  • Reviewing and documenting the capabilities of Adobe Essentials Analytics
Content Development & ManagementContent Quality AnalysiseCommerce Catalog and Data AnalysisData Standardization and QualityBusiness StrategyProject Management

Walmart labs

Senior Product Analyst

Jun 2012Aug 2017 · 5 yrs 2 mos · Bangalore

  • Worked/Developed QC tools specifically to improve catalog quality. Worked with the engineering team to build out a quality score dashboard that provides a quality ranking for Walmart’s catalog content.
  • Selected Achievements:
  • Successfully developed & implemented a robust new content quality scoring framework from scratch that ranked the quality of Walmart.com’s catalog
  • Worked in close coordination with a team of 7 Engineers for creating a dashboard that allowed business users to score the quality and assess the health of Walmart.com’s catalog
  • The Content Quality Score Dashboard facilitated several use cases such as content ingestion teams, content acquisition team, merchandising teams, SEO team & Search teams
  • Interacted with Walmart’s engineering and business teams to gather, define, clarify and refine requirements; guided the architecture and design of UX for the content quality score dashboard with valuable inputs and use cases for the various types of analytics that can be incorporated into the dashboard,
  • Recipient of the Spot Award from Walmart (2014) for resolving major roadblocks for pushing rich content with high quality;
  • Awarded with "Exceeds Expectation" during Annual Performance Appraisal at Walmart in 2014
Content Quality AnalysisData Quality StrategiesCatalog Content QualityTaxonomyAttribute Mapping

Wipro

Manager, Strategic Marketing

Feb 2012Jun 2012 · 4 mos · Bangalore

Elbit plaza india

Business Manager

Feb 2010Jan 2012 · 1 yr 11 mos · Bangalore

Prestige group

Operations

Jul 2005Oct 2009 · 4 yrs 3 mos · Bangalore

Source hub

Business Development Manager

Jul 2004May 2005 · 10 mos · Bangalore

Education

Western Illinois University

Master of Business Administration (Honors) — Marketing

Jan 1999Jan 2003

Western Illinois University, USA

Bachelor of Arts

Jan 2001Present

Mount Carmel College, Bangalore, India

Bachelor of Arts

Jan 1995Present

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