Aug 2023 – Sep 2024 · 1 yr 1 mo · India · Hybrid

• Contributed to the design of an AI-powered Fraud Detection System using Enterprise Design Thinking and Watson AI, ensuring a seamless and intuitive user experience.
• Collaborated with cross-functional teams, including product owners and engineers, to align user journeys and workflows with business goals and user needs

Jul 2021 – Aug 2023 · 2 yrs 1 mo

• Closely worked with clients and other stakeholders to identify potential product opportunities and refine design strategies.
• Facilitated user interviews, design workshops with stakeholders gathered insight, and mapped user journeys to design client-driven workflows and experiences.
• Led usability testing and iterated on designs to enhance product.
• Developed design systems, created low and high-fidelity wireframes, and visual designs for dashboards, data visualization, charts.
• Key Achievements
• Streamlined API management for Barclays, cutting ticket size by 70% and improving user satisfaction by 15% through user research and prototyping.
• Designed a conversational AI chatbot for Morgan Stanley, reducing task and call time by 40%, and increasing user satisfaction by 60%.

Jul 2018 – Jun 2021 · 2 yrs 11 mos

• Responsible for creating design systems, deliverables and collaborated with development teams to ideate & refine Product experiences.
• Worked on low & high fidelity wireframes and created visual designs for Dashboard, Data Visualization, Charts, Model Windows, Homepage, Landing pages.
• Defining UX processes and managing team, and contributing to product roadmap requirements
• Agile Deployment of Designs at the MVP stage and thorough user testing and redesign sessions with a team of developers and designers
• Key Achievements
• Redesigned UBS’s Cross-Reference Data Tool, adding an Excel importer to to optimize manual work and improving efficiency by 40%.

Nov 2016 – Jun 2018 · 1 yr 7 mos

• Developed UX solutions for ERP, telecom customer acquisition, and enterprise internet networks.
• Created low and high-fidelity wireframes and visual designs to support seamless user experiences.
• Collaborated with stakeholders to align design solutions with project goals and business needs.
• Organized UX workshops and identified opportunities for improvement in existing system
• Key Achievements
• Streamlined the JIO Enterprise lead management process, reducing workflow friction by 30% and increasing lead conversions by 20%.

Mar 2015 – Nov 2016 · 1 yr 8 mos

• Created wireframes, UI assets tailored for Android and Windows platforms, ensuring a cohesive experience for users on mobile and tablet devices.
• Developed paper prototypes, low and high-fidelity wireframes, and visual designs for mobile applications.
• Collaborated with development teams to establish clear design guidelines, libraries, and assets.
• Produced a comprehensive design system that streamlined the development process, enhancing design consistency and speeding up the development cycle.
• Key Achievements
• Designed and executed the RPOS and JIO POS platform for Android, Windows, and mobile, enabling over 1 million agents and 10,000 retail executives at Reliance and Jio Digital Stores across India to manage product sales seamlessly.
• Streamlined the Aadhaar CAF Module, optimizing the user journey for a 50% faster task completion time and improved user satisfaction.
• Revamped CAF PDF to reduce its size from 3.2MB to 300KB, enabling 10,000 uploads per minute for 100 million users with seamless Aadhaar API integration.

Jul 2012 – Jul 2013 · 1 yr · Pune

• Designed solo and multi-page layouts using Adobe Illustrator and Photoshop for DiscountBox in Pune.
• Successfully managed social media marketing campaigns to increase brand visibility and engagement.
• Maintained advanced trend review to ensure designs were cutting-edge and aligned with market demands.

Nov 2009 – Feb 2015 · 5 yrs 3 mos · Amravati, India

• Designed customized painted T-Shirts and produced exclusive PowerPoint presentations for Bindok Thoughts in Amravati, India.
• Coordinated with print vendors to ensure high-quality production of collateral for marketing campaigns.
• Developed user experience and interface for various web applications to enhance user engagement and satisfaction.