May 2024 – Mar 2025 · 10 mos

Nov 2021 – Apr 2024 · 2 yrs 5 mos · Seoul, South Korea

• Started and led a division of 40+ members, overseeing Devsisters' global IP businesses to drive growth across consumer products (character licensing, merchandising, CookieRun Store, CookieRun: Braverse TCG), animation production (CookieRun series), and brand partnerships / IP marketing

Jun 2020 – Oct 2021 · 1 yr 4 mos · San Francisco Bay Area

• Led strategic initiatives for PlayStation Studios, including mobile gaming/live services expansion, consumer research, studio release roadmaps, and 3rd party IP partnerships. Oversaw key acquisitions like Insomniac Games, facilitating growth and integration

Jun 2019 – Jun 2020 · 1 yr · San Francisco Bay Area

• Drove PlayStation Productions’ expansion of gaming IP into TV and film, leading efforts to bring iconic titles like The Last of Us and Uncharted to new audiences. Established business goals, secured external funding, and managed marketability, partnerships, and production timelines

Jan 2018 – Jan 2018 · 0 mo · San Francisco Bay Area

• Managed strategy for VR content discovery and user engagement, improving search and recommendation systems. Evaluated content investment opportunities and piloted targeted partnership programs to boost VR user acquisition and retention

Jun 2015 – May 2017 · 1 yr 11 mos · Los Angeles

• Conducted strategic planning and business development initiatives, advancing digital platform growth and direct-to-consumer strategies. Led a $50 million Series B investment in Atom Tickets and sourced early-stage investments in VR and digital content, including Boom! Studios and Dreamscape Immersive

Jun 2013 – Jun 2015 · 2 yrs · San Francisco

• Advised and executed private equity-backed transactions across diverse industries, including leveraged buyouts, IPOs, and sell-side M&A. Led financial modeling, industry research, and deal management for high-profile transactions such as the $1.5 billion Cirque du Soleil buyout by TPG

Jan 2012 – Jan 2012 · 0 mo · New York

• Supported M&A deals by conducting valuation analyses (DCF, LBO, accretion/dilution) and managing due diligence. Facilitated transaction processes including drafting confidential information memoranda and organizing data rooms

Jan 2011 – Jan 2011 · 0 mo · New York

• Analyzed equity derivatives and modeled P&L scenarios for trading strategies. Automated reporting processes for high-frequency trades and developed cross-asset portfolio strategies, leveraging VBA programming to streamline data analysis

Jan 2010 – Jan 2010 · 0 mo · Seoul, Korea

• Supported equity research for tech and consumer sectors, contributing to initiation reports for major companies in Korea. Conducted market research, updated financial models, and published key industry data and earnings analyses