Jan 2025 – May 2025 · 4 mos · On-site

• Klaviyo Marketing Migration: I lead the migration of a new tenant from Klaviyo-based marketing flows to our internal SFMC-powered system, ensuring a seamless transition while optimizing performance. This involves deep analysis of website architecture, Klaviyo interactions, and Shopify integrations. I drive cross-functional discussions, resolve conflicts, finalize requirements, and oversee execution, ensuring timely and precise delivery. Through strategic leadership and collaboration, I empower my team, reinforcing a culture of efficiency and excellence.
• Unified Cart: I am leading the integration of our custom cart with Shopify’s cart, building a seamless checkout, payment, and order placement flow from the ground up. This requires ensuring security, scalability, and legal compliance while laying a strong architectural foundation. As the project steward, I serve as the central communication hub, to align stakeholders, drive discussions, and manage cross-team execution. This initiative required expertise in technical problem-solving, business impact analysis, and leadership.

Dec 2023 – Jan 2025 · 1 yr 1 mo · On-site

• React Migration: Led the strategic transformation of entire code base from legacy Backbone MVC to a modern React SPA, significantly improving efficiency, scalability, and maintainability. Orchestrated architectural planning, phased rollouts, and hands-on mentorship of more than 10 engineers.
• Dart Enhancements: As the primary owner of this business vertical, I drove innovation that elevated customer engagement and significantly increased revenue.
• Free Dart: mentored teammates to enhance existing node apis and introduce new UI flows
• DBC: Expanded Dart eligibility via new APIs & UI. Introduced new flows in A/B testing, achieving a 103% increase in Dart participation.
• AFA: Led a high-impact marketing initiative, leveraging the BA network to drive customer acquisition. Mentored 4 engineers to revamp homepage and product flows, overcoming infrastructure constraints. Delivered a scalable solution, doubling size quiz initiations from Product View and increasing Collection View conversions by 83%.
• Borrow Enhancements: Led key projects to enhance user experience and engagement
• Persistent Borrow: Enhanced borrow button visibility overcaming architectural constraints
• Borrow Collection Fee and Coupon Code: Spearheaded a marketing initiative, increasing order value by 50%. Mentored 2 teammates for creating new and optimizing existing API infrastructure.
• Helium: Led a strategic initiative to leverage our subscriber base, driving traffic & rental growth on Ensemble. As Borrow platform lead, I made key strategic decisions, balancing technology & business goals while ensuring seamless collaboration. Delivered a high-impact project on tight deadlines, mentoring 5+ developers and reinforcing leadership, problem-solving, and scalability.
• AI Filters: Driving AI-powered filtering, transformed product discovery and user engagement. As the central communication hub, I facilitate cross-functional collaboration, ensuring technical excellence and business alignment.

Jan 2022 – Dec 2023 · 1 yr 11 mos · On-site

• Borrow Feature: Led the development of Borrow, a new business vertical requiring a full-stack solution from the ground up. Designed and implemented critical APIs for user eligibility, product pricing, and order placement, while architecting frontend flows for checkout, AtHome, RN, TTB, blocking modals, and login restrictions. Ensured a seamless rollout through load testing, automation testing, and cross-functional collaboration.
• Seasonal Refresh & Bootstrap Tool: Designed, documented, and developed a custom tool that streamlined seasonal image updates across multiple websites, reducing the update time from five business days to just one. Empowered the admin team to update images without engineering intervention, later expanding the tool to support static configuration updates across all websites. Built using Material UI, React, Node.js, and TypeScript, the system was architected from scratch for scalability and efficiency.
• Storefront Adapter: Transitioning from a front-end background, I tackled my first Java springboot project, mastering provisioning architecture, onboarding BAs, and developing a custom adapter to launch a new website. This high-complexity project demanded seamless cross-team collaboration, deep insight of frontend architecture, rapid adoption of new technologies, and independent problem-solving under tight deadlines.
• BA Provisioning Architecture: Led development of key customer acquisition initiatives like Giveaway, Multiplan, Paid Trial, and Powered By Projects for BAs. Despite ambiguous requirements and tight deadlines, delivered innovative, high-impact solutions by leveraging existing architecture and building standalone technologies.
• Regulatory Bundle: This feature was rolled out to achieve compliance with data sharing, privacy rules & regulations while prioritizing ease of request submissions. It helped sharpen my understanding of legal website requirements & enhanced my mentoring, communication & leadership skills in complex projects.

Jan 2020 – Dec 2021 · 1 yr 11 mos · On-site

• I have been instrumental in designing, developing, and optimizing frontend and API-driven solutions across multiple high-impact projects, enhancing user experiences, system scalability, and cross-team collaboration.
• Dart: Led the development of Dart, a feature enabling priority garment reservations for select subscription customers at minimal cost. Designed and implemented key user flows such as adding, updating, and deleting reservations, curating order summaries, computing ETS, and order placement. Developed multiple Node.js APIs, integrated GA for tracking, and conducted device compatibility tests.
• Ensured multi-tenant deployment with manual and automated tests.
• Account Locking: Developed the client-side MVC flow for account security, enabling multi-device compatibility and handling concurrent sessions. Implemented logic to lock accounts after three failed login attempts, enhancing security and user accessibility. Released in controlled waves, ensuring smooth deployment and minimal impact.
• Dual Size Filter: Designed and implemented the dual-size filtering feature, enabling alpha-numeric size chart support. Made client and Node.js updates across product pages, Collection Quick Closet, and On Rack sections, ensuring backward compatibility. Performed manual and automated testing to ensure stability and performance.
• 30DF to 50OFF Transition: Led client-side development for the 30DF to 50OFF promotional transition, including the creation of landing pages, disclaimers, and site-wide content updates. Managed conditional page redirections, and conducted both manual and automated testing to ensure a flawless rollout across platforms.
• Removal of Shopify Customer Dependency: Migrated Shopify-dependent pages to a standalone system, ensuring smooth functionality without Shopify. Performed comprehensive manual testing across all impacted pages, validating customer object integrity, user behavior, and layout consistency for guests, subscribers, and canceled accounts.

Apr 2019 – Dec 2019 · 8 mos · Mumbai Metropolitan Region · On-site

• During my tenure at Cogoport, I spearheaded transformative projects that revolutionized freight management. I am proud to have played a key role in developing innovative features and solutions that significantly improved the user experience.
• Freight Rate Inaccuracy: I developed a cutting-edge feature that evaluated the accuracy of freight rates uploaded by sellers on a daily basis. By utilizing Ruby on Rails, React, Postgres, MongoDb, HTML, and CSS, I created a robust system that alerted the admin about any rate discrepancies and empowered them to take swift action. This enhanced accuracy and reliability in freight rates, ensuring a seamless and trustworthy experience for our users.
• Seller Freight Margin: I successfully developed a dynamic feature that allows sellers to adjust their desired margin on displayed freight rates within our search portal. Leveraging Ruby on Rails, React, Postgres, MongoDb, HTML, and CSS, I provided sellers with greater control over their pricing strategies, enabling them to optimize their earnings and competitiveness.
• Cogoport 3.0: As an integral part of the launch team, I single-handedly developed multiple features for this revamp. These included essential components such as signup and login, consignee management, KYC module, vendor management, and an admin portal. Using a tech stack consisting of Ruby on Rails, React, GraphQL, Postgres, jQuery, and JavaScript, I delivered a robust and intuitive platform that streamlined operations and empowered users.
• Throughout these projects, I showcased my expertise in full-stack development, problem-solving, and collaboration. I consistently met project objectives while adhering to tight deadlines, ensuring the successful implementation of innovative solutions.
• If you are seeking a results-driven and innovative developer with a proven track record in freight management, I would be thrilled to connect and explore potential opportunities to drive further success together.

Jun 2017 – May 2018 · 11 mos · On-site

• During my tenure at Shopclues, I played a key role in developing and implementing various projects that significantly enhanced the company's e-commerce capabilities. I successfully contributed to the following projects:
• Clone Panel: I created a merchant panel that allowed cloning of the best products to improve the catalog. Through the use of PHP, MySQL, jQuery, JavaScript, Ajax, Smarty, HTML, and CSS, I empowered merchants to expand their offerings by easily duplicating top-performing products.
• Master Catalog Lock: I implemented a feature that prohibited updates on master-child products, thereby ensuring the accurate display of related products on the Product Listing Page (PLP) and during order fulfillment. By employing PHP, jQuery, JavaScript, Smarty, HTML, CSS, and MySQL, I enhanced the overall catalog management process.
• Catalog Quality Score: I significantly improved product descriptions, particularly for the footwear category, by implementing a comprehensive scoring system based on merchant-provided catalog inputs. This innovative approach, developed using PHP, jQuery, JavaScript, Smarty, HTML, CSS, and MySQL, resulted in enhanced catalog quality and improved customer engagement.
• Throughout these projects, I leveraged my expertise in various technologies and frameworks to deliver efficient, user-friendly, and scalable solutions. My ability to collaborate effectively with cross-functional teams and my strong problem-solving skills were essential in successfully completing these projects.
• If you are seeking a dedicated and experienced developer with a proven track record of delivering innovative solutions in the e-commerce domain, I would be thrilled to connect and discuss potential opportunities.

Jan 2017 – May 2017 · 4 mos · On-site

• During my internship at Shopclues, I had the opportunity to contribute to a significant project that greatly enhanced the e-commerce experience for customers. I played a pivotal role in developing an intuitive admin and merchant panel, specifically focused on creating size charts at the category level for fashion/footwear products.
• Single handedly, I ensured that the size chart panel met the needs and requirements of both merchants and administrators. This allowed both merchants and administrators to effortlessly update and maintain size charts, resulting in an enhanced shopping experience for customers. Throughout this project, apart from my skills in PHP, MySQL, jQuery, JavaScript, Ajax, HTML, and CSS, I also demonstrated my strong problem-solving and attention to detail abilities. This internship experience not only provided me with valuable technical skills but also allowed me to gain a deeper understanding of the e-commerce industry and the importance of user-centric design. I am grateful for the opportunity to have contributed to this project and to have been part of a company dedicated to innovation and customer satisfaction.