Nov 2015 – Nov 2024 · 9 yrs · Bangalore

• April 2024- November 2024
• Sr. Director, Product Experience Design
• April 2021 - March 2024
• Director, Product Experience Design
• Responsible for the overall vision, direction, and success of the UX Org at Amagi.
• Leading cross-functional teams to design and develop engaging products that solve user problems and drive business growth.
• Oct 2019 - March 2021
• Product Management-UX hybrid role
• Product Management for (I) CP-Planner, a Content Planning and Scheduling platform focused on Streaming TV (ii) Supported CP-VOD, a video on demand delivery management platform for 6 months
• Working closely with stakeholders, defining the product vision and plan, feature
• definitions, product roadmap and UX strategy .
• Competitive benchmarking
• Interfacing with customers for requirement gathering and beta experience trials
• Working on prioritising and facilitating execution to maintain focus and momentum.
• Working with cross-functional partners to design, build, and deploy product
• features. This includes partnering with the Project Manager, Engineering leads,
• UX, Onboarding, Sales and Marketing.
• Managing external engineering vendors, Defrag labs and L&T Technology services
• for execution.
• Nov 2015 - Sep 2019
• As the Principal UX Architect, I setup and lead the UXD function at Amagi. I worked on cutting edge cloud native broadcast technology services and targeted advertising solutions bringing in simplicity, advanced automation, and transparency to the entire broadcast operation, be it for traditional TV or next-gen multiscreen platforms. Key products included Cloudport, Thunderstorm, Tornado and Amagi MIX.

Oct 2014 – Aug 2015 · 10 mos · Bangalore

• An early stage startup with the mission of designing the future of education. Worked on 'WiseChalk', a mobile ed-tech product which was to be launched for the U.S market. Due to a pivot in strategy the focus changed to 'HelloClass' an education ecosystem which catered to all the academic needs of Indian students. During this time, the parent company Concientia Education Pvt Ltd changed to Ezeesmart Education Pvt Ltd with Growth Story as the Angel Investor.

May 2014 – Dec 2014 · 7 mos · Bangalore

• In my role as an Experience Design Consultant at Freelance in Bangalore, I spearheaded the development of user interaction behavior for MyNoticePeriod.com's Android Mobile App and Website phase 2, resulting in the prestigious Best Product Design award at NASSCOM Product Conclave '14-Design Summit. The product was rebranded as Hiree and aquired by Quickr
• I also played a key role in the UX Design for Docsapp, an online Doctor consultation app to consult specialist doctors on chat or call. (Rebranded as Medibuddy post aquisition)

Feb 2013 – May 2014 · 1 yr 3 mos · Mumbai Area, India

• Responsible for Shopper led Creative Strategy, Planning and Design
• Leading the team toward the Creative Vision of being the most innovative Shopper Marketing Company
• Worked on Shopper Marketing projects for Johnson & Johnson Vision Care, Kraft, Pernod Ricard, Marico, Cello etc

Apr 2011 – Jan 2013 · 1 yr 9 mos · Bangalore

• Leading the Strategic Design Development function in Bangalore.
• Understanding Shopper behaviour and Translating Shopper Insights into Brand Launch/ Brand Visibility strategies at Point of Sale
• Developing Retail Brand Identities
• Store Conceptualisation and Retail Experience Design
• Interaction/ Visual Design for Retail Web Apps

Nov 2009 – Jun 2010 · 7 mos · Bangalore

• Shopper Research and Audit of Version 1 of "Helios", the new luxury retail brand of Titan.
• Experience design for version 2 according to the redefined brief was replicated across India on the basis of the research insights
• Innovative Fixture Design and Development

Aug 2006 – May 2008 · 1 yr 9 mos · Delhi

• Conceptualized Experiential Marketing Programmes like Events, Strategized Marketing Solutions for Brands, Designed print advertisments promoting the same in Hindustan Times.
• Designed for Events like Hindustan Times Miss India Worldwide, HT Leadership Summit, HT Delhi Shopping Festival etc

Dec 2004 – Aug 2006 · 1 yr 8 mos · Mumbai/Delhi

• Conceptualized and designed Experiential Marketing Programmes. Worked extensively on set design for Stage Shows and Televised Events, Exhibition Design.
• Received recognition nationally amongst all employees for the Samsung Product Launch Concept.
• Received award of "Flamethrower" at 360 Degrees, Times Innovative Media Limited,2005

Nov 2003 – Dec 2004 · 1 yr 1 mo · Mumbai

• Communication design boutique specialising in print media.