Jun 2024 – Sep 2025 · 1 yr 3 mos · Bengaluru, Karnataka, India · Hybrid

• BLR Hubba is Bangalore’s citywide cultural festival, celebrating local artists through a public-facing ticketing and discovery platform.
• Redesigned the BLR Hubba web platform to enable event discovery and bookings across 500+ local events — driving 24K+ bookings and 39K tickets sold
• Solved for two core user journeys — last-minute plans and planning — through restructured search, calendar, and filter UX
• Interviewed 80+ users and hosts, leading to 4 versions of the product that improved usability and resolved core discoverability issues
• Streamlined dynamic ticketing creation for 50+ event hosts, reducing setup errors from 102 to near-zero by reimagining complex flows like free events, donations, and tiered pricing
• Collaborated cross-functionally with founders, developers, and festival curators to deliver in just 4 months

Nov 2023 – Jun 2024 · 7 mos · Bengaluru, Karnataka, India · Hybrid

• Figr builds tools that simplify building products & design system creation for modern product teams.
• Spearheaded the 0→1 design of Figr Identity, a flagship Figma plugin that enables teams to generate contextual design systems — now used by 40K+ designers
• Transformed a web MVP into a Figma-native tool, saving teams 8+ hours of design system setup with export-ready styles, docs, and 200+ components
• Co-developed the MVP of Figr AI, running 70+ user interviews and collecting 1,000+ feedback entries to iterate core workflows
• Partnered with the growth team to design mini tools and high-conversion landing pages, helping acquire 2.4K+ users via product-led growth

Nov 2022 – Nov 2023 · 1 yr · Bangalore Urban, Karnataka, India

• Nuclei is a B2B SaaS company that enables banks and telcos to launch lifestyle services within their super apps.
• Led the end-to-end redesign of Nuclei’s Super App across 8 key service categories (flights, hotels, buses, subscriptions, gift cards, etc.)
• Spearheaded design ops, cutting design–dev cycle time from 4 weeks to 1 week by building a scalable design system from scratch
• Collaborated with PMs and analysts to solve drop-offs on the booking review screen — redesign led to a 12% boost in bookings
• Shaped and launched a 0→1 product for managing multiple digital subscriptions in one place
• Mentored design interns — onboarding them into lean research and iterative design practices

Mar 2022 – Apr 2022 · 1 mo

• Strategised and formulated content for the Skrolled digital marketing website; along with the Wonder Product website page.

Dec 2021 – Feb 2022 · 2 mos · Gurugram, Haryana, India

• Led social media marketing for Micromax IN Note 2 launch. Strategised and planned monthly content deck.
• Formulated social media marketing for Revlon Super Lustrous Matte Pre-launch. Crafted monthly content calendar.
• Developed and steered content strategies for renowned brands including Revlon, Micromax, Paytm Insider, and Rage Coffee.

Jan 2021 – Feb 2022 · 1 yr 1 mo

• Selected in the conference of Harvard College along with 2200 delegates from the pool of 100,000+ applicants and 67+ nations.
• Led discussions in Executive Seminar, among a group of 40 odd delegates, with RPA lead, Global Strategy & Operations at Dell Technologies
• 5-day conference with global leaders from the corporate world like Facebook, McKinsey, and Tesla and imbibed knowledge about startup growth, business operation, CSR, sustainability, and investments.

Dec 2020 – Jan 2021 · 1 mo