Aruj Garg

Co-Founder

Mumbai, Maharashtra, India18 yrs 11 mos experience

Highly Stable

Key Highlights

Led a ₹600 Cr portfolio at Rebel Foods.
Founded Bhukkad, a natural fast food brand.
Scaled operations for eat.fit in Dubai.

Stackforce AI infers this person is a B2C consumer goods expert with a focus on food and personal care industries.

Contact

Skills

Core Skills

Business ManagementProduct ManagementBusiness DevelopmentOperations ManagementEntrepreneurship

Other Skills

LeadershipPublic SpeakingBusiness StrategyStart-upsSocial EntrepreneurshipTeam ManagementManagement ConsultingStrategic PlanningMarketing StrategyEvent ManagementSocial MediaStrategyVenture CapitalManagementNew Business Development

About

Built and scaled food & consumer brands across 0-1 and 1-100 journeys. I started my journey as the founder of Bhukkad (2011), while at National Law School of India University, Bangalore, initially solving for poor food quality on college campuses. By 2014, Bhukkad evolved into a natural fast food brand focused on making fast food without preservatives or processed ingredients in a QSR format. In 2017, I joined Curefit to build eat.fit, where I helped scale cloud kitchen operations, the QSR format in India, and led early expansion efforts into Dubai. At Rebel Foods (starting Jan 2021), I led a 600 cr portfolio across single-serve meals, desserts, wraps, and beverages, along with owning catalog management- driving the business and the brands. Currently at Bombay Shaving Company, I lead the razors & shaving category and manage The Moms Co., with a focus on building high-quality, differentiated consumer products in personal care. Reach me at aruj@bombayshavingcompany.com

Experience

18 yrs 11 mos

Total Experience

5 yrs 2 mos

Average Tenure

3 mos

Current Experience

Bombay shaving company

Category Head

Feb 2026 – Present · 3 mos · Greater Delhi Area · On-site

Rebel foods

2 roles

Vice President Brand & Category

Promoted

Jan 2024 – Jan 2026 · 2 yrs

Leading brand, P&L and communication for a ₹500+ Cr multi-brand portfolio comprising of brands in the wraps/fast food (Faasos), single serve meals (Lunchbox, The Good Bowl), dessert (Sweet Truth) and beverage categories at Rebel Foods. Also leading the catalog management charter.

Business Management

Brand & Category Head

Jan 2021 – Dec 2023 · 2 yrs 11 mos

PnL owner and brand custodian for the brands in the single serve meals (Lunchbox, The Good Bowl), dessert (Sweet Truth) and beverage categories for Rebel Foods.

Business Management

Cure.fit

4 roles

Strategic Project : New Product Development for Eat.fit

May 2020 – Aug 2020 · 3 mos

Responsible for the new product development charter for eat.fit.
Program management of launch of new products, categories.

Business ManagementProduct Management

Head- Food Business UAE

Sep 2019 – Apr 2020 · 7 mos

Launched the eat.fit cafe business in 6 cult.fit centres in Dubai.
Responsible for market scoping, partnerships, PnL, operations.
Market research and partnerships for marketplace and cloud kitchen business. Tied up with a major outsourced kitchen partner in Dubai for the cloud kitchen business.

Business ManagementBusiness Development

Strategic Project: QSR

Jun 2018 – Sep 2019 · 1 yr 3 mos

Launched 7 Quick Service Restaurants for eat.fit in Bengaluru in 7 months.
Responsible for process design, operations, quality and hiring.

Business ManagementOperations Management

Eat.fit Operations & New City Launch

Jun 2017 – May 2018 · 11 mos

Built the eat.fit kitchen machinery- Operations Process, Kitchen Design, People Process, Expansion Process.
Responsible for operations, quality, customer experience and hiring.
Launched 7 kitchens in Bangalore processing 15,000 items/day
Set-up the National Capital Region business with team size of 50; responsible for core team hiring, quality and customer experience processes, real estate selection, vendor selection and training.

Business ManagementOperations Management

Faasos

Intern

Feb 2013 – Mar 2013 · 1 mo · Bengaluru Area, India

The bhukkad

Founder

May 2011 – Jun 2017 · 6 yrs 1 mo · Bangalore

Bhukkad's vision is to be an affordable, quick-service and healthier food brand.

Business ManagementEntrepreneurship

Akosha

Intern

Jan 2011 – Feb 2011 · 1 mo · New Delhi Area, India

Wordz

Founder and Trustee

Sep 2006 – Jul 2013 · 6 yrs 10 mos · Chandigarh Area, India

WORDZ is a student run registered trust which works for promoting public speaking and leadership skills among the youth. It has operations in Chandigarh and New Delhi.