May 2024 – Jul 2025 · 1 yr 2 mos · Mumbai, Maharashtra, India · On-site

• Led UI/UX enhancements by leveraging user feedback and analytics, improving engagement and reducing bounce rates.
• Spearheaded the development of a digital consulting platform, enabling MSMEs to connect with professionals for business needs.
• Defined and executed product strategy using data-driven insights, driving a significant increase in partner engagement.
• Managed cross-functional teams across departments, ensuring seamless collaboration and regular updates to senior leadership.
• Implemented automation to capture and re-engage users dropping off mid-journey, improving customer conversion rates.
• Optimized vendor procurement through strategic negotiations, achieving substantial cost savings.
• Facilitated third-party integrations with key fintech platforms, enhancing lead quality and acquisition.
• Developed real-time dashboards to track key business and customer metrics, enabling data-driven decision-making.
• Conducted market research and competitive analysis to design user journeys and define the roadmap for a digital lending marketplace.

Apr 2023 – Jun 2023 · 2 mos

• Led a product strategy initiative to develop a tailored SaaS solution for D2C brands, addressing key pain points and enhancing customer experience through in-depth market research, user-centric design, and innovative features.
• Conceptualized a product to empower D2C brands, optimize marketing, reduce costs, and increase customer retention.

May 2021 – May 2022 · 1 yr

• Developed an admin portal to manage NFTs and users on the NFT Marketplace working with team of 6 members.
• Created 50+ CRUD APIs to enable user management and trading of NFTs for a decentralized finance platform.
• Built inventory management system with innovative micro frontend architecture reducing development time by 55%.
• Developed barcode scan and label print features for accelerating warehouse management process by 400%.

Feb 2021 – May 2021 · 3 mos

May 2020 – Aug 2020 · 3 mos