Jan 2023 – Jan 2025 · 2 yrs

• Kuku FM, Zostel, Classplus, Animall, InstaSolv.

Sep 2021 – Dec 2023 · 2 yrs 3 mos

• Head Growth, Marketing & Analytics functions across SaaS & Lending business.
• Scaled growth of loans to 70Cr/month disbursement
• Setup Product, Growth & Risk analytics for lending business
• Scaled organic & content marketing initiatives which lead to 1M installs every month

Sep 2019 – Oct 2021 · 2 yrs 1 mo

• Setup Growth & Marketing and Analytics functions from grounds up.
• Scaled up app from 100k MAU to 10 Mn MAU in initial 6 months.
• From lagging (25% market share ) became market leader (75% market share)
• Scaled analytics function to support growth
• Launched new product MyStore (online stores for merchants) & PagarKhata (employee attendance & salary management for merchants)
• Launched & Scaled KB product in Indonesia,SEA & Africa

Apr 2018 – Sep 2019 · 1 yr 5 mos · Bangalore

• Lead product growth & marketing team to drive growth with improvisation as well as new initiatives
• Launched clothing, mobile, laptop categories.
• Worked to improve the funnel, increasing conversion rate by 60% by revamping the overall user flow
• Built personalised product feed for users based on their behaviour
• Built retention strategy to reduce closures by 60%
• Revamped referral programme: increased user acquisition by 4 times.
• Worked on cross-functional strategic projects across Growth, Product, Marketing & Alliances.

Oct 2016 – Apr 2018 · 1 yr 6 mos · Bangalore

• Worked to bring up next phase of growth at Rentomojo after series A funding round.
• Responsible for driving the growth of the business through product & marketing. Grew business 5 times without any increment cost.
• Tools - Mixpanel, Google Analytics, Adwords, FB Ads Manager, Appsflyer

Dec 2014 – Dec 2015 · 1 yr · Delhi

• Founding team member, lead Digital Marketing initiatives at ZO Rooms. Prepared & Executed a comprehensive strategy to build ZO Rooms as a digital brand in the Indian consumer market, built a team of 7 to execute campaigns & drive analytics initiatives for all available digital platforms.
• Tools- Google Analytics, Localytics, Appsalar, Adwords, FB Ads Manager, GMB, Tableau

Nov 2013 – Sep 2015 · 1 yr 10 mos · Banglore, Gurgaon

• Part of Digital Analytics team for largest retail finance company in US. Worked on building digital measurement & monitoring mechanisms for clients.
• Statistical Modelling, Forecasting, Market Mix Model
• Tools: SAS, SAS Macro, Excel, VBA, R

Jun 2012 – Oct 2013 · 1 yr 4 mos · Bengaluru Area, India

• Campaign Management:
• Process owner for American Express – Global Business Travel (GBT) ad-campaigns entrusted with the responsibility of optimizing the portfolio campaigns and meeting client’s conversion goals. Improving performance of the campaigns by analyzing important KPI’s such as CPA and ROI on daily basis.
• Web Analytics:
• Account executive for American Express – GBT’s Google Analytics account, regularly providing them insights on their KPI’s, digital measurement strategies and tactics to achieve web site goals and objective, increasing revenue along with advanced deep-dive analysis utilizing segments to provide actionable insights.
• Tools: Google Analytics, Google Adwords, Site Catalyst, SAS, Excel, SEO Moz