Mar 2021 – Apr 2025 · 4 yrs 1 mo · Bengaluru, Karnataka, India

• Heading the entire digital customer lifecycle at Ula. Me and my teams were responsible for Ula app, social commerce product (Teman Ula) and fintech products at Ula.

Jan 2019 – Feb 2021 · 2 yrs 1 mo

• Head of POS products and App Marketplace at Pine Labs, building solutions to digitize millions of SMEs in India
• Launched market-first ‘Plutus Smart’ terminal as India’s first Android-based smart payments terminal; Led growth of the product to 60K+ units deployed in first year
• Launched first of its kind App marketplace on Android POS to help Indian SMEs digitize their business operations and unlock growth;
• Led the development of Pine Labs’ own business app for Indian SMEs providing an all-in-one commerce solution with modules like billing, ledger management, online store, loyalty and customer management

Mar 2018 – Dec 2018 · 9 mos

• Launched new brand identity and led product design for core products - EMI Catalog and Merchant Lending
• Setup digital marketing for merchant acquisition; took marketing leads from 500/month to over 10K/month in 9 months

Dec 2017 – Feb 2018 · 2 mos

Jan 2016 – Nov 2017 · 1 yr 10 mos · Bengaluru Area, India

• Dryve was an on-demand bike rental platform based in Bangalore which got acquired by a leading player in the same segment. As the CEO, I was responsible for business development, product management and investor relations.
• Evangelized the vision, strategized and transformed the idea to a profitable business and successful exit
• Owned the design & development of Dryve Web & Customer App (rated best app in its segment); grew it to 60K+ app downloads and 15K+ MAUs in first year of launch
• Launched ‘Dryve Affiliate Program’ (first to market), which allowed individuals to attach bikes on Dryve platform, to improve scalability; Achieved gross margin of 15% in 12 months
• Won WRI’s ‘New Mobility Accelerator’ Program in 2016

Feb 2014 – Dec 2015 · 1 yr 10 mos

• Led Seller Acquisition; introduced multi-channel marketing initiatives to grow Flipkart’s seller base to over 80K from 5K in a year
• Spearheaded program to increase Flipkart’s marketplace selection for all verticals; grew selection by 100% in 2 quarters
• Launched two major marketplace products - Seller Promotions & Product Listing Ads
• Led Seller Growth and Experience for Lifestyle, Books, Home and FMCG verticals; responsible for all promotions and marketing initiatives for these verticals for the first ‘Big Billion Day’ – India’s biggest online shopping event

Jun 2011 – Jan 2014 · 2 yrs 7 mos

• Led Gaming category with P&L responsibility; Established Flipkart as market leader in sales for the category
• Key Achievements: Best Category Award (2013), Hercules Award for Outstanding Contribution (2012)