Bhakti Gangurde

Digital Marketing Specialist

Mumbai, India14 yrs experience
Highly Stable

Key Highlights

  • 11+ years in digital marketing and content strategy.
  • Expert in CRM automation and lifecycle marketing.
  • Skilled in transforming complex features into engaging content.
Stackforce AI infers this person is a Digital Marketing Specialist with a strong focus on CRM and content strategy.

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Skills

Core Skills

Crm & Lifecycle MarketingSocial Media Strategy

Other Skills

Digital Marketing MediaSocial Media MarketingCRM automationPerformance AnalyticsOnline MarketingEmail MarketingPerformance ManagementSearch Engine Optimization (SEO)Digital Marketing CommunicationsCustomer Relationship Management (CRM)MarketingMarketing AnalyticsCustomer RetentionProduct MarketingSales Trainings

About

I am a Digital Marketing & Content Strategy Specialist with 11+ years of experience building high-impact digital journeys across B2B and B2C brands. My expertise spans CRM automation, lifecycle marketing, social media leadership, performance-driven content, and modern video creation. I love transforming complex product features into simple, engaging videos, reels, infographics, and customer-focused stories. Whether it's a full-funnel lifecycle journey or a high-performing content calendar, I bring a polished, creative, analytical approach that improves engagement, retention, and conversions. What I do best: ✔ CRM & Lifecycle Marketing (CleverTap, LSQ) ✔ Social Media Strategy (Instagram, LinkedIn, Facebook) ✔ Content Production (scripts, videos, reels, infographics) ✔ Email, Push, In-App Campaigns ✔ Influencer & Creator Coordination ✔ WordPress Website Handling ✔ Performance Analytics & Optimization I’m passionate about digital creativity, brand storytelling, customer journeys, and emerging AI tools — bringing together marketing + innovation to create measurable business impact. If your brand needs someone who brings strategy, execution, creativity, and analytics together — let’s connect!

Experience

14 yrs
Total Experience
3 yrs
Average Tenure
2 yrs
Current Experience

Bigul.co

Digital Marketing Executive

May 2024Present · 2 yrs · Navi Mumbai · On-site

  • Developed high-quality videos, product explainers & visual content
  • Executed CRM lifecycle journeys using CleverTap & LSQ
  • Improved onboarding & retention through mapped user journeys
  • Created email drips, app launch communication & product education content
  • Managed social media tone, aesthetics & consistency
  • Coordinated with influencers & creators for product visibility
  • Hosted webinars to boost feature adoption
  • Analyzed CTR, conversions & bounce trends for optimization, Build Website - wordpress
Digital Marketing MediaSocial Media MarketingCRM & Lifecycle MarketingSocial Media Strategy

Rl grace life private limited

Marketing Manager

May 2018Apr 2024 · 5 yrs 11 mos · Mumbai · Remote

  • Executed digital campaigns across Email, SMS, Push
  • Built monthly content calendars with strong brand alignment
  • Strengthened domestic & international partnerships
  • Managed events, product launches & trade promotions
  • Supervised budgeting, planning & cost optimization
  • Developed BTL collaterals; trained sales teams

Healthspring pvt. ltd

Business Development Manager — . (2016 – 2018)

Mar 2016Apr 2018 · 2 yrs 1 mo · Navi Mumbai, Maharashtra, India · On-site

  • Created visual-driven trade marketing strategies
  • Conducted pricing, competition & market analysis
  • Strengthened channel relationships & communication
  • Enhanced brand presence through on-ground activities

Front street foods

Marketing Product Development Manager

Jul 2014Mar 2016 · 1 yr 8 mos · Navi Mumbai, Maharashtra, India · On-site

  • Led BTL marketing programs to support brand growth.
  • Managed client presentations, visits, and corporate partnerships.
  • Executed promotional campaigns across email and WhatsApp.
  • Created offers/discounts for corporate and residential segments.
  • Analysed customer insights and sales figures to improve performance.
  • Prepared marketing collaterals including mailers and brochures.
  • Motivated and coached teams to drive higher sales.

Indus eximtech pvt. ltd

Business Development Manager

Feb 2012Jun 2014 · 2 yrs 4 mos · Navi Mumbai, Maharashtra, India · On-site

  • Managed B2B sales across corporate & industrial sectors
  • Built brand collaterals & represented company at exhibitions
  • Handled negotiations, quotations & customer acquisition

Education

University of Mumbai

Master of Business Administration - MBA — Marketing

Jun 2010Apr 2012

University of Mumbai

Bachelor of Commerce - BCom

Aug 2002Mar 2006

holy cross english school

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