Sep 2019 – Sep 2020 · 1 yr · New Delhi Area, India

Sep 2016 – Apr 2019 · 2 yrs 7 mos · Noida Area, India

• Provide the planning and leadership to the Marketing Department.
• Assume overall responsibility for developing the marketing plan for the organization; for strategic market planning; field force activities, and control of the marketing budget.
• Obtains market share by developing marketing plans and programs for each product; directing promotional support.
• Maintains relations with customers.
• Influences present and future products by determining and evaluating current and future market trends.
• Develops new uses for existing products by analyzing statistics regarding market development.
• Completes marketing department operational requirements by scheduling and assigning employees; following up on work results.
• Maintains marketing team by recruiting, selecting, orienting, and training employees.
• Maintains marketing team job results by counseling and disciplining employees; planning, monitoring, and appraising job results.
• Develops marketing team by providing information, educational opportunities, and experiential growth opportunities.
• Contributes to team effort by accomplishing related results as needed.

Feb 2015 – Jun 2016 · 1 yr 4 mos · Noida Area, India

• A specialized and individual contributor role as a part of the Marketing team. Through online techniques and analysis, I pursue specific goals in lead generation, communication, brand building and conversion. Her'ere a few of my key responsibility areas:
• 1) 3+ years of experience in writing -- with close to 4 years in the IT industry.
• 2) Proven ability to liaise with internal stakeholders for creating brand stories
• 3) Adept at architecting content and getting it designed: white papers, eBooks, success stories, presentations, brochures, flyers, infographics, and more.
• 4) Master task-juggler -- habit of working on several high-level projects at the same time
• 5) Thorough understanding of how digital marketing works, familiar with tools like Google Analytics, HootSuite, and several other free online tools.
• 6) Handled professional SMO activities -- Twitter, Facebook and LinkedIn
• 7) Naturally inclined towards finding out how businesses work -- love to put pieces together to get the full picture

Jan 2014 – Nov 2014 · 10 mos · Noida

• 1) Marketing Communications (Creating communication/branding collaterals for products/services, including press releases, brochures, newsletters etc.)
• 2) Social Media Communications (Developing content for the company’s social media campaigns, including the text for posts and creatives for imagery and managing the company’s Social Media profile - Twitter, Youtube, Facebook, Linkedn, GooglePlus etc).
• 3) Content Writer- Responsible for all content to be written for existing and upcoming blogs and on ALL social media platforms. Working on improving SEO ranking of the company as well.
• 4) Making insightful reports, strategies for new campaigns on social and coordinating with design team to get creative’s in place for social media accounts