Isha Khadaria

Associate Consultant

India4 yrs 2 mos experience

Most Likely To SwitchAI ML Practitioner

Key Highlights

Expert in Programmatic Advertising with hands-on DSP experience.
Strong focus on data-driven media strategies and performance optimization.
Proven track record in talent acquisition and HR management.

Stackforce AI infers this person is a Programmatic Advertising specialist with a strong foundation in Digital Marketing and HR.

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Skills

Core Skills

Programmatic AdvertisingDigital MarketingHuman Resources (hr)

Other Skills

DV360Amazon DSPPerformance AnalyticsArtificial Intelligence (AI)People ManagementSocial Media MarketingMETA AdsLinkedIn RecruiterTeam BuildingData AnalysisVertex AIGoogle GeminiProgrammatic Media BuyingProgrammaticDigital Media

About

https://topmate.io/isha_khadaria/ let's connect here for 1:1 mentorship on Programmatic Advertising Digital marketing professional specializing in Programmatic Advertising with a strong focus on delivering data-driven, outcome-focused media strategies. Over the past year, I have gained hands-on experience across leading DSPs like DV360, The Trade Desk, and Amazon, managing end-to-end campaign activations, optimizations, and performance reporting. I am deeply committed to expanding my professional network and forging meaningful industry relationships. I believe that knowledge-sharing, strategic collaboration, and thought leadership are instrumental in navigating the dynamic digital marketing landscape. I welcome opportunities to connect with forward-thinking professionals and to engage in conversations that drive growth, innovation, and collective success. Let’s connect and create impact together!

Experience

4 yrs 2 mos

Total Experience

2 yrs 1 mo

Average Tenure

2 yrs 10 mos

Current Experience

Wpp media

2 roles

Analyst - Programmatic

Promoted

May 2024 – Present · 2 yrs · Hybrid

Managing the programmatic ad tech business for DELL EMEA, spanning both B2B and B2C categories.
Overseeing a $0.5M annual media spend across DV360, TTD, Amazon DSP, ensuring effective campaign activation and delivery.
Owning end-to-end programmatic campaign management with a focus on YouTube, Connected TV, Display, Video, Native formats.
Driving performance outcomes by optimizing for KPIs such as like ROAS, CPA, CPM, CPC, CTR, VCR, VTR
Leading inventory management and acting as the hub point of contact for publishers, securing high-quality supply and additional revenue streams for the agency.
Specializing in data-driven strategies, hypothesis testing, and performance analytics to continuously improve campaign results and exceed client expectations.
Building and strengthening partnerships with leading platforms and publishers like Google, Spiceworks, Spotify, GAM, TripleLift, Teads, Seedtag, GumGum, and Magnite
Committed to innovation, strategic thinking, and delivering measurable business impact through programmatic excellence.

Digital MarketingProgrammatic Advertising

Executive HR

Jun 2023 – Apr 2024 · 10 mos · Hybrid

Spearheaded end-to-end talent acquisition for high-caliber media and marketing professionals for Ad Operations, Programmatic, Paid Social & Search, and Commerce domains supporting the GroupM Nexus Global Team across Pan-India locations.
Managing the full recruitment lifecycle from strategic sourcing and screening to seamless onboarding while maintaining a comprehensive and dynamic database of new joiners.
Coordinating end-to-end interview scheduling, conducting background verifications, and ensuring timely and accurate completion of all onboarding formalities.
The world of Artificial Intelligence (AI) and Machine Learning (ML) excited me so I decided to take the plunge into Programmatic Advertising

Human Resources (HR)Artificial Intelligence (AI)