Oct 2020 – Sep 2022 · 1 yr 11 mos · Gurugram, Haryana, India

• Built tech products to efficiently scale the expansion of UC business in international markets (AUS, KSA, SGP, UAE)
• Responsible for product innovation and modification to sustainably grow the Singapore business across all functions
• Conducted extensive user research on SGP customers and introduced new loyalty construct, which led to a 100% increase in new subscribers/month and 10% increase in the subscription repeat rate
• Worked with design and engineering teams to build a scheduling capability for the platform, which helped increase repeat rate by more than 50% for certain categories like Cleaning, and unlocked the potential of other high frequency categories like Personal Chefs and Elderly Care
• Improved the customer-professional match-making system to increase the professional earnings by more than 20%
• Optimized the customer conversion funnel for the hero category of Singapore to reduce the CAC by 30%

Jun 2020 – Oct 2020 · 4 mos

• Working with restaurants in helping them achieve sustainable growth by leveraging the insights from restaurants with similar order value, cuisine and area class
• Building a product based on the learning from the interactions with restaurants to provide the service at scale

Apr 2019 – Jun 2020 · 1 yr 2 mos

• Forecasted the demand of 2000 grocery products across 3 cities in a continuously growing business with an average accuracy of greater than 80%
• Created an effective procurement strategy to maintain balance between the availability of products at a certain freshness and the cash withheld in the system at a GMV scale of ₹50cr/month
• Built a robust system for the procurement team which tells them when an order needs to be placed for which item, what quantity and what procurement location in real-time basis the demand of the item, its current stock, shelf life, minimum order quantity, historical fill rate and procurement lead time
• Drove up the order fulfillment rate of the stores marketplace from 75% to 95% in a span of 2 months by initially setting up man-power heavy processes and eventually building an automated product for the same
• Identify and track the key performance metrics for the business in its very nascent stage and do a root cause analysis for each substantial change

Jan 2018 – Mar 2019 · 1 yr 2 mos · Bengaluru

• Successfully executed an ML-based Prediction Framework for the digital advertising domain which predicts audience, contextual combinations to achieve better efficiency for clients ranging from the banking sector to the travel sector.
• Traveled to the company US head-quarters to train end users about the product and gather further requirements to increase the product usage and revenue.

Jun 2017 – Dec 2017 · 6 mos · Bengaluru, Karnataka, India

• Calculated probability for the conversion of a user for a product using Random Forest and Naive Bayes algorithm with site domain, keywords and postcodes as the features.
• Created a pipeline to forecast the prospective users who might convert for a given campaign and target them in real time by analyzing their browsing patterns over time.
• Generated bid modifiers to bids based on the probability of users to convert.

Jul 2016 – Dec 2016 · 5 mos · Bengaluru Area, India

• Created data pipeline to process Real Time Bidding (RTB) data for generation of insights.
• Augmented the RTB data with non-traditional data sources like weather, social media etc. to find their association with various performance matrices (CPA, CTR, CPM etc.)

Apr 2016 – Jun 2016 · 2 mos · New Delhi Area, India

Aug 2015 – Jul 2016 · 11 mos · BITS Pilani

• The elected representative of the hostel, Shankar Bhawan.

May 2015 – Jul 2015 · 2 mos · New Delhi Area, India

Apr 2015 – Apr 2016 · 1 yr · BITS Pilani

• The Department of Live Events is a team of 40 people responsible for organizing concerts and other Professional Shows for college fests.
• The team manages all the aspects of events ranging from Artist selection, Production setup and Sales of tickets.

Apr 2015 – Apr 2016 · 1 yr · BITS-Pilani

• HCA (Haryana Cultural Association) is the regional association of Haryana. We are a group of 50 BITSians from Haryana, who organize and perform a cultural night and an annual grub.

Oct 2014 – Dec 2014 · 2 mos · BITS-Pilani

• Udaan is a government of India initiative. It was started with an aim to provide educational support to the female students who want to pursue engineering after clearing XIIth standard.
• Salient features of the project:
• 1.)Improves the standard of teaching and learning of science and mathematics at higher secondary level.
• 2.)Provides free online education materials to the 11th and 12th class girl students for the preparation of engineering.
• 3.)Boosts enrollment ratio of girl students for higher education.
• My role: I prepared video lectures on two topics of Mathematics- Combinatorics and Probability.