Nov 2022 – Oct 2025 · 2 yrs 11 mos

• Led the design of Cult Store, a fitness e-commerce platform to boost revenue growth.
• Designed the Streaks feature to boost user consistency and retention through gamification.
• Conceptualized and introduced Curo, Cult’s in-app character. Defined its persona and emotional states to create a deeper user connection.
• Built Strength Tracker, a simplified workout logging feature enabling users to track and visualize progress effortlessly.
• Designed Wearable and Gamified Workouts, crafting cross-device experiences that made fitness more engaging and interactive.

Apr 2021 – Nov 2022 · 1 yr 7 mos

• Redesigned multiple web app experiences to improve usability, visual clarity, and overall product intuitiveness.
• Created and scaled the Fyle Design System, establishing consistency.
• Conducted user testing and iterative design reviews to ensure user alignment and validate key product decisions.

Jul 2020 – Apr 2021 · 9 mos

• Designed net banking and mobile banking experiences for HDFC Bank, simplifying financial interactions for users.
• Contributed to the Vodafone Idea mobile app, delivering a world-class digital experience to 330M+ users.
• Created multiple pitch decks that helped secure new clients and business opportunities for the studio.

Jan 2019 – Jun 2020 · 1 yr 5 mos

• Crafted a digital experience for IMS Learning, helping students achieve better results — now with 50K+ downloads on the Play Store.
• Conducted user research and UX design for Eduhex, a school management system focused on overall student growth and development.

Jan 2017 – Dec 2020 · 3 yrs 11 mos

May 2016 – Jun 2016 · 1 mo

May 2015 – Jun 2015 · 1 mo