Oliver Roup

CEO

San Francisco, California, United States23 yrs 2 mos experience

Key Highlights

  • Led product teams generating billions in revenue.
  • Successfully acquired multiple companies.
  • Founded a startup with significant market impact.
Stackforce AI infers this person is a SaaS and E-commerce expert with a strong focus on product management and strategy.

Contact

Skills

Core Skills

Product ManagementStrategyAngel InvestingEntrepreneurshipVenture CapitalUser ExperienceDigital StrategySoftware Development

Other Skills

LeadershipTeam BuildingMergers & AcquisitionsStart-upsFundraisingProduct DevelopmentStrategic PartnershipsProgram ManagementResearch and Development (R&D)AnalyticsMonetizationOnline MarketingE-commerce

About

I like to take on the toughest technology, process and people problems within an organization.

Experience

23 yrs 2 mos
Total Experience
2 yrs 11 mos
Average Tenure
2 yrs 7 mos
Current Experience

Cloudflare

Vice President of Product

Oct 2023Present · 2 yrs 7 mos · San Francisco, CA · Remote

  • Managing a team of 15 product managers with ownership of billing & quoting, enterprise readiness, data infrastructure and adoption & growth in pursuit of serving the enterprise and $5B in revenue.
StrategyUser ExperienceLeadershipTeam BuildingProduct Management

Career break

Travel

Apr 2022Mar 2023 · 11 mos

  • Completed a 200 hour yoga teacher training, screamed into a waterfall, climbed a volcano in Bali, got strong in Cabarete, rode my bike around Lake Garda, kite-boarded on the Red Sea, skied at Revelstoke, swam in Iceland, boxed in Thailand, sound-bathed in Lisbon, wandered the Playa in Black Rock City…

Instacart

Vice President of Product

Jun 2020Apr 2022 · 1 yr 10 mos · San Francisco, California, United States

  • VP of Product for Enterprise. Owner of Enterprise products through corporate transition from consumer to retailer-enablement. Owned multiple products line representing billions in revenue and a significant fraction of gross profit for the entire company. Complete rebuild of product team. Moved retailer NPS score +20 and team health score +45%. Executive sponsor of successful FoodStorm acquisition. Delivered 100% of OKRs and retained entire team since acquisition. Delivered numerous high-stakes platform and customer launches for key partners like Costco, Wegmans, Kroger, and Publix.
StrategyMergers & AcquisitionsLeadershipTeam BuildingProduct Management

First round capital

Angel Track

Jun 2020Jul 2020 · 1 mo · San Francisco Bay Area

  • First Round Angel Track is a community of established operators and founders looking to develop their skills and identities as early-stage investors
Angel Investing

Sovrn holdings, inc.

Head of Product Strategy

Dec 2018Jan 2020 · 1 yr 1 mo · San Francisco Bay Area

  • Head of Product Strategy. Reporting to the CEO, Walter Knapp. Applied the data obtained from the commerce business into the display ecosystem including novel work in low-price "micro-bidding" and data profiling. Developed proprietary sales automation tools to drive down the cost of customer acquisition. Assisted integration of VigLink into Sovrn which outperformed all pre-acquisition performance targets.
StrategyUser ExperienceLeadershipTeam BuildingProduct Management

Viglink (acquired by sovrn)

Founder / CEO

Mar 2009Dec 2018 · 9 yrs 9 mos · San Francisco Bay Area

  • Sole Founder / CEO. Invented and delivered a set of "supply-side" tools enabling mainstream web publishers to participate in affiliate commerce revenue utilizing display advertising techniques incuding realtime bidding and modelling historical behavior. At sale, VigLink was breakeven, delivered $1B in annual GMV spend, $50M in commissions, and $10M in net revenue. Built a proprietary network of 2 million publishers including Yahoo, Microsoft, Mozilla, Dotdash Meredith and Vertical Scope. Established demand-side partnerships with 75,000 advertisers including Amazon, Walmart, eBay, Nike and many others. Elected board member of the Performance Marketing Association. Speaker at Advertising Week, Affiliate Summit and others. Recruited and hired more than 100 candidates and acquired 3 competitors: Driving Revenue, LinkSmart and Prosperent. Raised capital: Emergence Capital (Kevin Spain), First Round Capital (Josh Kopelman), Google Ventures (Rich Miner & Tyson Clark), RRE (Will Porteous & Eric Wiesen) and others including Reid Hoffman and Deep Nishar investing personally.
Start-upsMergers & AcquisitionsEntrepreneurshipProduct ManagementFundraising

Founders fund

Associate

Jul 2008Jun 2009 · 11 mos · San Francisco Bay Area

  • First intern. Member of SpaceX deal team. Personally sourced a deal through Series A investment.
StrategyVenture CapitalMergers & Acquisitions

Bbc

Consulting Architect

Jul 2007Aug 2007 · 1 mo · London, United Kingdom

  • Performed end-to-end review of technical and organizational architecture of 5-year, 200-person software effort, driving significant technical, organizational and cultural changes: reorganization from a dozen product teams to three, consolidation of job titles, movement to a monthly release cycle and a common toolset, elimination of non-strategic projects and change of vendors to reduce costs and increase flexibility.
StrategyDigital StrategyLeadershipTeam BuildingProduct Management

Microsoft

Principal Group Program Manager (Director)

Mar 2003Feb 2007 · 3 yrs 11 mos · Redmond, WA

  • Principal Group Program Manager (Director). Internally recruited by XBOX founder J Allard to start team serving TV and Movie downloads to the XBOX. Prior work shipping numerous entertainment products including Music, Radio and others.
User ExperienceDigital StrategyTeam BuildingProduct ManagementProduct Development

Vulcan, inc

Research Program Manager

Jan 2002Mar 2003 · 1 yr 2 mos · Greater Seattle Area

  • Worked personally for Microsoft co-founder Paul Allen managing various AI, venture diligence and media strategy projects. Managed multiple teams locally and overseas with multi-million-dollar budgets. Presented to DARPA RKF
Digital StrategyVenture CapitalStrategic PartnershipsProduct ManagementProgram Management

Edusoft

Architect and Engineer

Jan 2001Jan 2001 · 0 mo · San Francisco Bay Area

  • Designed, built and deployed core subsystems of the Edusoft platform including automatic grader using custom OCR and commodity sheet-fed scanners reducing per-test costs roughly 100x. In November 2003, Edusoft was acquired by The Houghton Mifflin Company.
Software DevelopmentProduct Management

Echo networks

Director of Advanced Technology

Jan 2000Dec 2001 · 1 yr 11 mos · San Francisco Bay Area

  • Sole product manager and core engineer for award-winning online radio product
Software DevelopmentLeadershipTeam BuildingProduct Management

Scient

Associate

Sep 1999Dec 1999 · 3 mos · San Francisco Bay Area

  • Developer responsible for design and implementation of a financial institution messaging system including all PKI and message integrity verification. Scient is now part of SBI Group.
Software Development

Mit media lab

Research Assistant

Sep 1994Jun 1999 · 4 yrs 9 mos · Cambridge, MA

  • Founded “Hive”, a popular open-source toolkit for making distributed software systems. Conceived, implemented and oversaw project, which served as basis for three masters theses including my own: Hive: A Software Infrastructure for Things That Think. Routinely briefed sponsors including fortune 100 C-level executives. Presented at Intel Play consortium and Nokia’s “Things That Link” workshop in Helsinki, Finland. Created a hardware and software system for the real-time acquisition and analysis of telemetry from wired athletes, deployed on runners in the Boston and San Francisco marathons in support of sports-medicine research.
User ExperienceResearch and Development (R&D)Software DevelopmentTeam BuildingProduct Management

Education

Harvard Business School

MBA

Jan 2007Jan 2009

Massachusetts Institute of Technology

M.Eng — Computer Science

Jan 1998Jan 1999

Massachusetts Institute of Technology

B.Sc — Computer Science

Jan 1994Jan 1998

Upper Canada College

Ontario Secondary School Diploma

Jan 1984Jan 1994

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