Shashi Rekha

UX Designer

Bengaluru, Karnataka, India10 yrs 6 mos experience

Highly Stable

Key Highlights

Led UX Research for Microsoft Cloud products.
Improved user experience for Flipkart's Grocery and Health+.
Managed global research projects across multiple industries.

Stackforce AI infers this person is a UX Research expert in the B2C e-commerce and SaaS sectors.

Contact

Skills

Core Skills

Ux ResearchUser Experience (ux)Business StrategyMarket Research

Other Skills

Data AnalysisTeam LeadershipUser Experience Design (UED)Project ManagementClient Relationship ManagementAnalysis & ReportingDigital ResearchConversational AnalysisQualitative ResearchResearchPublic SpeakingTeam ManagementManagementMarketing ResearchUsability Testing

About

Leading UX Research for Microsoft Cloud for Industries - Retail and CPG. I work closely with product, design and engineering to strategise, innovate and develop product solutions for partners and end users

Experience

10 yrs 6 mos

Total Experience

1 yr 9 mos

Average Tenure

1 yr 7 mos

Current Experience

Microsoft

Senior UX Researcher

Oct 2024 – Present · 1 yr 7 mos · Bengaluru · Hybrid

Dynamics 365 CXA
Ex Microsoft Cloud for Industries - Retail, CPG and Finance.

UX ResearchData AnalysisTeam LeadershipUser Experience (UX)

Flipkart

2 roles

Senior User Researcher

Promoted

Jan 2024 – Oct 2024 · 9 mos

Leading UX Research for Grocery and Health+, improving the app in app experience by solving core user problems in e-pharma and hyperlocal space. Developing a revamped Flipkart Pay feature to simplify UPI, credits and all things payments for T2/T3 users.

UX ResearchUser Experience Design (UED)Project ManagementUser Experience (UX)

User Researcher II

Sep 2021 – Dec 2023 · 2 yrs 3 mos

Improving Flipkart Grocery, Flipkart's internal Chatbot 'Flippi', and Fintech & Payments experience by solving core user problems with a team of Product, Design, Business and Tech.

UX ResearchData AnalysisProject ManagementUser Experience (UX)

Brandscapes worldwide

Manager - Global Research and Insights

Aug 2019 – Sep 2021 · 2 yrs 1 mo · Singapore · Remote

Part of Global team, leading design, retail & shopper, UX/UI and strategic studies with end-to-end management, execution and client relationship across FMCG, F&B, E-commerce, Banking, F&B and Entertainment across India, SEA, MENA, USA and Africa

UX ResearchProject ManagementClient Relationship ManagementBusiness Strategy

Career break

Personal goal pursuit

Feb 2018 – Jul 2019 · 1 yr 5 mos · Bengaluru, Karnataka

I took this opportunity to deepen my knowledge and skills on UX Research and Design. I also founded my food-preneurial venture 'Litti House' a cloud kitchen on Swiggy to celebrate the quintessential Bihari cuisine Litti Chokha in my hometown.

Quantum consumer solutions: insight & design strategy

2 roles

Research Associate

Apr 2017 – Oct 2017 · 6 mos

UX Research

Senior Research Executive

Jul 2015 – Mar 2017 · 1 yr 8 mos

Exploratory, Mix testing, UX, Brand Equity in Education, FMCG, Rural markets, Automobiles, Gadgets, Media, Apparels, etc. Analysis & Reporting, Client presentations, Project Management and Fieldwork

Project ManagementAnalysis & ReportingMarket Research

Mavenmagnet

Associate Research Strategist

Mar 2015 – Jun 2015 · 3 mos · Mumbai Area, India

Digital Research through Conversational Analysis for clients in the field of automotive, Healthcare, Media, Government and retail sectors.
Employed analysis tools such as Emotions Mapping, Campaign Tracking and Brand Imagery across online platforms (YouTube, Forums, Twitter, Articles, Blogs, etc.)
Post Analysis compilation of relevant insights and conversations.

Digital ResearchConversational Analysis

Quantum consumer solutions pvt. ltd.

Research Intern

Apr 2014 – Jun 2014 · 2 mos · Mumbai Area, India

Fundamentals of Qualitative and Design research
Drafted Recruitment Questionnaires for FMCG, Automobiles and Banking sector Brands
Prepare Discussion Guide Flow for Research Methodologies such as FGDs and DIS.
Created Content Analysis tables
Audio/Video Editing, Data transcripts, Analysis and reporting

Qualitative ResearchData Analysis