Apr 2022 – Jul 2024 · 2 yrs 3 mos

• Google Search Ads for Small Businesses
• Responsible for end to end strategy planning with problem identification, prioritisation, solutioning, design, implementation and team management
• Millions of small businesses are not on Google Search Ads platform which presents a multi-billion dollar global opportunity. These businesses are less tech savvy, have very little digital presence and can not do complex advertisement campaign setup. To address this, designed AI techniques (Imitation Learning and User Clustering) over sparse digital data to fully automate the campaign setup. This includes automated auction bidding, search
• targeting, ad creation etc.
• For scaling Imitation Learning, designed and built an infrastructure to support processing of billions of data points in a few minutes using Graph Based Large Scale Learning.

Apr 2019 – Mar 2022 · 2 yrs 11 mos

• NLP over BigQuery and Google Sheets
• Introduced natural language query ability with 90% precision to extract data from Sheets BigQuery.
• This involved writing grammar to identify important words out of tokens, classifying identified words into
• dimensions, metrics, commands and identifying data types, primary metrics, data filters, composite column names,
• partial entity matches etc.
• Search Ads for SMBs in developing countries
• Worked on understanding small business behaviour for developing countries like India, Brazil, Mexico etc. using data analytics
• Developed end to end automated campaign setup solution for these businesses to onboard them on Search Ads without any hassle.
• Worked on quality optimizations for the campaign setup using Imitation Learning

Nov 2016 – Mar 2019 · 2 yrs 4 mos

• Worked on full stack development in Google Sheets.
• Led a team of 4+ engineers and collaborated with product/research teams to introduce various new concepts in
• Google Sheets-themes, data slicers (enhanced data filters), non-collaborative filters (filter for me) etc.
• Owned full stack development including Backend, UI, Storage, Rest APIs etc. Achieved 70%+ user adoption rate for
• these features with very positive user reviews

Aug 2014 – Jun 2024 · 9 yrs 10 mos

Aug 2014 – Jun 2024 · 9 yrs 10 mos

Aug 2014 – Oct 2016 · 2 yrs 2 mos

• Worked in Google Workspace (Formerly known as G-Suite)
• Responsible for introducing multiple capabilities in the Workspace reseller platform with an objective of
• maximizing revenue
• Designed and owned the reseller data model over Cloud Spanner
• Introduced authorisation support with fine grained privileges for multiple users of a reseller
• Designed and implemented Rest APIs for multiple use cases - pub/sub for getting notifications, reseller/resold
• billing etc.
• Launched dynamic offers capability to provide flexible discounts to resellers using temporally configured datastores