May 2021 – Jul 2023 · 2 yrs 2 mos · Gurugram, Haryana, India · On-site

Sep 2019 – Apr 2021 · 1 yr 7 mos · Greater Delhi Area

May 2018 – Sep 2019 · 1 yr 4 mos · India

• Digital Marketing
• Develop regional execution plans to support digital marketing tactics such as PPC, SEO, Display, Paid Social and Email.
• Suggests techniques to drive new customer acquisitions through paid and organic multi-channels.
• Keeps up-to-date on trends and developments in SEM/SEO, mobile, video, email, social media, affiliate programs.
• Manages a digital advertising budget and brings new acquisition goals in line with cost per acquisition target.
• Leads the development, optimization and activation of company’s owned digital & social media properties to maximize reach, engagement and generate leads to different business vertical.
• Reviews and advises on site changes, improvements, and technical enhancements based on web analytics.
• Content Marketing:
• Manages the digital marketing creative development process in partnership with the CEM team to ensure creative is consistently optimized and consistent with brand, marketing objectives, and strategies.
• Executes social media strategy through organizational goals, competitive research, platform determination, benchmarking, and messaging and audience identification.
• Generates edits, publishes and shares daily content (original text, images, and video) that builds meaningful connections and encourages customers and community members to take action.
• Database Marketing
• Analyzes quantifiable data sets for use in campaign and strategy development.
• Extracts customer or business data using digital analytics queries
• Creates basic reports from database to reveal insights.
• Budget Management & Reporting
• Establishes key performance indicators to manage performance and communicate results/best practices to leadership team.
• Manages multiple agency relationships, proposes and manages the zones Digital Marketing budget.

Oct 2015 – Nov 2016 · 1 yr 1 mo · New Delhi Area, India

• My responsibilities at DSIM are as follow:
• Deliver Online and offline training on all digital marketing modules.
• Take the brand value level to the next
• Improve the training quality in every possible manner.

Jul 2013 – Apr 2018 · 4 yrs 9 mos · New Delhi Area, India

• Optimizing Our Company Website on updates search engine optimization.
• Understands about keyword tracking and generating relevant content for it basic data analysis.
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web.
• Design, execute, and test highly effective email campaigns to improve demand generation and nature communications
• Analyzing Website, identify area of improvement, Monitoring and Analyzing visitors behaviorism, Analyse Content and Landing pages of website.
• Handling the complete digital marketing vertical and client management. Part of the core team that also plans annual marketing plan that includes budget, resource planning.
• Handling entire campaign management and coordinate with Team.
• Leading the Data Research & Inside sales team to collect qualified lead details from web to be used in email and other campaigns.
• Pivotal in communicating with the sales team and modifying campaigns to increase qualified leads.
• Monitor, analyze and tune marketing activities to maximize conversion and key metrics
• Tools Used
• Marketo
• Google Analytics,
• Google Tag Manager,
• Wordpress
• Google Adwords
• Outbrain, 50onred
• Facebook Ads

Jul 2013 – Sep 2014 · 1 yr 2 mos · New Delhi Area, India

• Roles & Responsibilities
• Manage Google Adwords Account
• Manage Google Analytics Account
• Social Media Campaign Management.

Jul 2012 – Dec 2012 · 5 mos · Noida Area, India

• Roles & Responsibilities
• Website Management
• Manage Google Adwords Account
• Manage Google Analytics Account
• Social Media Campaign Management.