Apr 2025 – Sep 2025 · 5 mos · Antwerp · Remote

• NATO 'Women & Girls in Science' Event
• Led Brand Activation and creative execution. Drove Stakeholder Management and cross-functional collaboration to implement a visual Go-to-Market Strategy for all event assets, including banners, social media, and branded merchandise.
• Client Projects
• Developed scalable Design Systems and brand identities. Used UX research and pitches to secure new business.

Mar 2023 – Aug 2024 · 1 yr 5 mos · Gurugram · Remote

• TVS
• From scooters to finance, I'm designing diverse digital experiences for the iconic Indian brand. Currently, I'm crafting a seamless mobile app for New Jupiter's latest variant, optimizing the pre-ownership journey for potential buyers, and streamlining the retail finance process. Through user-centered design, I'm aiming to empower customers at every touchpoint, making their interaction with TVS smooth and satisfying.
• boAt
• I designed key features for the boAt Wearables app, blending technology and design to personalize and enhance the user experience. Users enjoy intuitive data visualization, fitness tracking, and seamless connectivity, thanks to the app's user-centric design.

Dec 2021 – Mar 2023 · 1 yr 3 mos · Bengaluru

• HealthAsyst
• Transformed a complex clinic management platform: Partnered with stakeholders to enhance the information architecture, content strategy, and visual design, resulting in a streamlined and user-friendly experience for improved clinic operations.
• Rem 42
• Empowering users to dream big and sleep even better: that's the core of the application I designed. Every step, from in-depth research to refined visuals, was driven by the goal of giving users the personalized sleep tools they need to unlock their true potential and claim glory.
• Young Artiste
• Crafted a mobile app for Young Artiste, the online music, dance, and instrument learning platform. This app streamlined the user experience, introduced exciting features, and expanded the platform's reach, ultimately making Young Artiste the go-to choice for online music and dance enthusiasts.
• Tektronix
• Tackling outdated UX: TekExpress, a 10-year-old Windows desktop app in the Tektronix portfolio, needed a fresh approach. We designed an engaging experience flow for the project POC, aiming to revitalize customer compliance testing.

Jul 2021 – Dec 2021 · 5 mos · India

• Led the design vision for all projects, collaborating with clients to set clear direction and establish a cohesive brand experience.
• Mentored two design interns, guiding their contributions to new features and visual enhancements.
• Contributed to company training and outreach, creating engaging video tutorials, delivering demo sessions as a speaker, and educating two batches of students in the UI/UX course.

Jul 2019 – Oct 2019 · 3 mos · Noida, Uttar Pradesh, India

• Designed products and textile prints, created different motifs with color variations, arranged layout in CAD, prints placement over different product pattern so as to get an exquisite overall look.

Jun 2019 – Jun 2019 · 0 mo · New Delhi Area, India

• The project undertaken was to launch the floor plan of EOSS. The planning included the use of colors,
• lighting, space, product information, sensory inputs, mannequin, digital display, and fixtures.

Dec 2018 – Dec 2018 · 0 mo · Kolkata Area, India

• We were guided and explained deeply about the leather from its raw form till finishes over it. Learned properly that how a by-product of the meat industry becomes the most desirable and luxurious material.

May 2018 – Jun 2018 · 1 mo · Patna Area, India

• The project undertaken was to develop a product catalog. Had the opportunity to explore and learn about major crafts of Bihar, which includes Mahbubani painting, sujni, sikki, and applique.