Dhiraj Chouhan

Product Designer

Gurugram, Haryana, India4 yrs 10 mos experience
Highly Stable

Key Highlights

  • Led design for Maruti Suzuki Super App with 3M+ installs.
  • Achieved ₹300M+ revenue impact through design improvements.
  • Specializes in 0→1 product design and interaction design.
Stackforce AI infers this person is a Product Designer specializing in B2C applications and SaaS solutions.

Contact

LinkedIn

Skills

Core Skills

Product DesignUser Experience Design (ued)Visual Design

Other Skills

Usability DesignUX ResearchUser Experience (UX)Design ManagementWireframingUi designUser Interface DesignDesign SystemsInteraction DesignPersona (User Experience)User Story MappingSystems DesignAdobe IllustratorFigma (Software)Adobe Photoshop

About

I believe the most important design decision is the one nobody in the room thought to question. I'm a Product Designer with 5+ years shaping consumer apps and enterprise SaaS, currently leading design for the Maruti Suzuki Super App (iOS & Android, 3M+ installs), where I direct 6 designers across buying, servicing, loyalty, and post-sale verticals. My work lives at the intersection of business logic and user clarity. I build things that scale technically, systematically, and across teams. What I've shipped that moved real numbers: → 5.8% accessories conversion lift → ₹300M+ revenue impact (Maruti) → 5-click service booking reduced to 1-click → 3% conversion gain (Maruti) → 4× daily engagement improvement via personalized onboarding (Maruti App) → 50% reduction in lead processing time, 0→1 fintech SaaS (Masters' Union) → 2.3× organic traffic growth via landing page system (InVideo) I specialise in 0→1 product design, atomic design systems, persona-based onboarding, and interaction design that cuts cognitive load without cutting capability. I'm always interested in connecting with designers, PMs, and founders who care about craft at scale, especially people working on mobile-first products in India and beyond.

Experience

4 yrs 10 mos
Total Experience
2 yrs 2 mos
Average Tenure
11 mos
Current Experience

Maruti suzuki india limited

Product Designer

Jun 2025 – Present · 11 mos · Gurugram · On-site

  • Design owner & team lead, Maruti Suzuki App (iOS & Android, 3M+ installs)
  • Own end-to-end design direction for the Maruti Suzuki Super App — leading cross-functional workshops, design critiques, and consolidating Arena/NEXA/Website into one unified Design Language System.
  • Elevated accessories conversion by 5.8% through moderated & unmoderated usability testing, affinity mapping, and heuristic evaluation — contributing to ₹300M+ in incremental revenue.
  • Reduced service booking from 5 clicks to 1-click confirmation through cognitive load analysis and IxD restructuring — improving conversion by 3%.
  • Architected car purchase journeys (test drive, get-a-quote, booking) using mental model mapping, IxD frameworks, and dealer lead-generation touchpoints.
  • Designed a personalised homepage system driven by 27 onboarding logic variants — user answers at onboarding determine which sections appear, in what order, across pre/mid/post-sale personas.
Usability DesignUX ResearchProduct DesignUser Experience Design (UED)

Tetr college of business

Senior UI UX Designer

Nov 2024 – May 2025 · 6 mos · Gurugram · On-site

  • Owned website UX and visual design for a global business education platform
  • Led full website redesign — IA restructuring, consistent visual patterns, and conversion flow optimization; improved engagement through heatmap & analytics insights
  • Built scalable Figma systems for layout, components, and page templates — transitioned site from Webflow to custom-coded build
  • Improved information structure and user flow across the site with a focus on clarity and conversion
User Experience (UX)Design ManagementUser Experience Design (UED)Visual Design

Masters' union

2 roles

Senior UI UX Designer

Promoted

May 2023 – May 2025 · 2 yrs · On-site

  • Design lead across website, SaaS platforms & fintech product
  • Led website through 3 full versions across 10+ programmes — drove 25% engagement uplift through journey mapping, IA restructuring, and a scalable component system.
  • Built unified Design Language System (atom → molecule → organism) with token-based style guide adopted across all platforms.
  • Designed Dinero (admissions → lead → finance SaaS) from MVP to full platform — 20+ features, 3 user roles, 50% reduction in lead processing time.
WireframingUX ResearchProduct DesignUser Experience Design (UED)

UI UX Designer

May 2021 – Apr 2023 · 1 yr 11 mos · On-site

  • Website V1–V2 • 0→1 products • Dinero MVP • GetPrepped
  • Redesigned Masters' Union website (V1–V2) across 5+ programs IA restructuring, conversion flow optimization; site conversions improved 10–12%.
  • Designed GetPrepped (0→1) mentor-mentee platform with coin-based gamification end-to-end interaction model; served 1,000+ students.
  • Co-created Dinero MVP (0→1) admissions CRM replacing Excel workflows 3 role-based experiences and 15+ features from concept to launch.
Visual DesignUi designUser Experience Design (UED)Product Design

Gymed

Co-Founder

Jan 2023 – Dec 2023 · 11 mos · India · Remote

  • Led product strategy, UX, and launch for an AI-based fitness coaching platform
  • Built 0→1 product — designed real-time fitness tracking, AI-powered insights, and smartwatch device integrations from concept to launch
  • Reached 1,000+ app downloads within 3 months of launch and secured seed funding at MVP stage
  • Designed complete onboarding, exercise tracking, food intake, and personalized workout plan flows end-to-end
User Experience (UX)User Interface DesignProduct DesignUser Experience Design (UED)

Invideo

UI Designer

Aug 2020 – Mar 2021 · 7 mos · Mumbai · Remote

  • Landing pages • A/B testing • B2C SaaS
  • Designed shareable link feature (view/edit/admin permissions) role-based access built from wireframe to final UI.
  • Ran A/B test on login flow (popup vs full-page) full-page variant won, informing final authentication UX and improving funnel conversion.
  • Updated hero sections across 1,000+ SEO landing pages part of growth campaign contributing to 2.3x organic traffic growth.
WireframingUX ResearchUser Experience Design (UED)Visual Design

Education

Baba Farid College of Engineering and Technology

Bachelor of Technology - BTech — Computer Science

Jul 2018 – Jul 2022

MSD Sr. Sec. Public School, Bathinda

Higher Secondary

Jan 2016 – Jan 2018

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