Anshika Goel

Product Designer

Delhi, India3 yrs experience

Key Highlights

  • Expert in transforming complex workflows into user-friendly designs.
  • Proven track record of increasing conversions and user retention.
  • Skilled in collaborating with cross-functional teams for product success.
Stackforce AI infers this person is a Product Designer specializing in SaaS and E-commerce with a strong focus on user experience.

Contact

LinkedIn

Skills

Core Skills

Product DesignUser Experience (ux)Graphic DesignMarketingBrand Strategy

Other Skills

Web DesignUser Experience Design (UED)Usability TestingDesign ThinkingFigma (Software)Adobe Creative SuiteInfluencer MarketingPrototypingWireframingUser ResearchCross-team CollaborationNegotiationPartner Relationship ManagementStrategic PlanningSocial Media

About

Hey, I’m Anshika, a Product Designer 👋 I build interfaces that look good, and behave better! I enjoy breaking down complex ideas, workflows, and product logic into experiences that feel simple and natural to use. I care a lot about visual quality, but even more about whether something actually makes sense to the person using it. 🤝 What I usually work on • Designing web and mobile products from flows to final UI • Turning complex workflows into clear, usable experiences • Shaping product structure, not just screens • Working closely with founders, PMs, and developers • Using AI tools to support research, ideation, and early exploration • Iterating fast, but with intention 🖌️ Tools I use: Figma • Framer • Whimsical • Claude • ChatGPT • NotebookLM • Gemini • Maze • Dovetail • ClickUp • Notion I’ve worked on experiences including SaaS products, landing pages, B2B vendor application, e-commerce platforms, social networking apps and growth-focused experiences. I’m someone who enjoys the thinking part of design just as much as the visual side. Let's connect 📧 goelanshika02@gmail.com

Experience

3 yrs
Total Experience
1 yr 4 mos
Average Tenure
3 mos
Current Experience

Pineapple design

Senior Associate Product Designer

Feb 2026 – Present · 3 mos

  • Seconded to Vodafone- Idea
  • Design and revamp enterprise product pages, landing pages, and key web journeys with a focus on improving conversion and mobile usability.
  • Write UX copy for landing pages, forms, and key user flows to improve clarity and reduce friction.
  • Contribute to the web design system through reusable components and consistent Ul patterns.
  • Collaborate with product, business, and development teams to deliver website updates and new initiatives on tight timelines.
Web DesignUser Experience Design (UED)Usability TestingProduct DesignUser Experience (UX)

Cache labs

2 roles

UI/ UX Designer

Promoted

Sep 2024 – Feb 2026 · 1 yr 5 mos · On-site

  • Leading UI/UX across SaaS websites and internal product initiatives, owning UX from flows to developer handoff.
  • Shipped conversion-focused landing pages contributing to a 19% increase in conversions and 12% improvement in retention.
  • Redesigned onboarding and core flows, improving task success and reducing user confusion by 20%.
  • Maintained a scalable design system with shared styles, components, and design tokens to improve cross-team consistency and speed up design-to-development workflows.
  • Delivered prototypes for 10+ stakeholder/client presentations and supported sprint execution with PMs and engineers.
  • Led UX audits and design reviews on existing products, identifying usability gaps and driving focused improvements that increased clarity, consistency, and overall product quality.
Design ThinkingFigma (Software)User Experience (UX)Product Design

UI and Graphic Designer

Oct 2023 – Sep 2024 · 11 mos · On-site

  • Designed landing pages and campaign creatives supporting initiatives generating $300K+ in revenue.
  • Improved visual hierarchy and layouts, contributing to a 22% increase in paid campaign ROI.
  • Produced social and video creatives that improved CTR by 35-40%.
Figma (Software)Adobe Creative SuiteGraphic DesignProduct Design

Hypd

Influencer Marketing Associate

Apr 2023 – Sep 2023 · 5 mos · Saket · On-site

  • Onboarded and managed 150+ Instagram and YouTube creators for brand
  • campaigns, ensuring optimal brand fit and alignment with campaign objectives.
  • Analyzed KPIs including average reel views, engagement rate and purchasing
  • audience presence, to identify high-performing creators for brand collaborations.
  • Managed & executed cost-effective campaigns by negotiating 40% less cost with
  • influencers.
  • Led end-to-end management of the Swiss Beauty campaign with 15 content
  • creators, each from different regions of the country, including Karnataka, Telangana
  • and West Bengal.
Adobe Creative SuiteInfluencer MarketingMarketingBrand Strategy

Education

Vivekananda Institute of Professional Studies

Bachelor of Arts

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