Oct 2025 – Feb 2026 · 4 mos · Bengaluru, Karnataka, India

• Developed and executed digital marketing campaigns across BigBasket’s owned and social media platforms, aligning with brand goals and seasonal trends.
• Led content strategy for multiple verticals including TBS, LBS, and Health Food attributes, crafting narratives that highlighted product benefits and consumer insights.
• Collaborated cross-functionally with designers, videographers, and production teams to create reels, static creatives, influencer campaigns, and topical content calendars.
• Drove end-to-end content production — from concept ideation, scriptwriting, and coordination to captioning, hashtag strategy, and quality control.
• Managed influencer marketing operations, including onboarding, brief creation, scheduling, and post-publishing review.
• Contributed to major festive and product-specific campaigns (Diwali, Navratri, New Year, etc.), scripting and executing high-performing in-house and influencer-led video content.
• Oversaw dashboard tracking and analytics, ensuring timely publishing and consistent content performance across platforms.

Apr 2025 – Sep 2025 · 5 mos · Bengaluru · Remote

• Digital Marketing Intern
• Digital Atrin
• April 2025 – Present
• Key Responsibilities:
• Engaged in the editing and post-production of video content for various digital marketing campaigns, utilizing tools such as Adobe Premiere Pro, CapCut, and other industry-standard software.
• Contributed to video content creation, ensuring high-quality and engaging visuals aligned with brand messaging and marketing objectives.
• Assisted in the production and editing of promotional videos, social media reels, and other visual content, enhancing audience engagement across platforms.
• Collaborated with the content and design teams to maintain a cohesive and effective digital presence.
• Played a key role in ensuring the timely delivery of edited content, while maintaining a focus on precision, creativity, and high production values.
• Participated in creative strategy meetings, providing valuable input to optimize content and improve performance metrics.

Jul 2024 – Sep 2024 · 2 mos · Bengaluru, Karnataka, India · On-site

• As a social media marketing intern,
• I managed and created content for various platforms.
• Enhanced communication skills while gaining a solid understanding of social media strategies.
• Sharpened expertise in content creation and data analysis to optimize campaigns.

Feb 2024 – Mar 2024 · 1 mo · Bengaluru, Karnataka, India · Remote

• Proficiency in using industry-standard tools such as Google Analytics, Google Ads, and SEO software.
• Gained hands-on experience with social media advertising platforms.
• Improved ability to craft compelling ad copy aligned with brand messaging.
• Enhanced skills in writing engaging blog posts and social media content tailored to the target audience.