Sep 2023 – Present · 2 yrs 9 mos

• Created SEO-optimised blogs, website content, and landing pages for HRMS SaaS and B2B platforms, driving organic visibility across target keywords.
• Leveraged AI tools (Claude, NotebookLM, ChatGPT) for content research and analysis, reducing research time and improving content depth.
• Produced video scripts, newsletters, case studies, press releases, and eBooks aligned with brand messaging and campaign goals.
• Designed social media creatives using Canva for LinkedIn, Instagram, and YouTube; managed end-to-end publishing workflows on WordPress.
• Conducted keyword research and competitor analysis using Ahrefs and AnswerThePublic; implemented on-page SEO, including meta optimisation and internal linking.
• Collaborated with cross-functional teams (design, product, sales) to align content with business objectives and improve brand visibility.

Sep 2022 – Sep 2023 · 1 yr · India

• Responsibilities:-
• Website writing, Blog Writing, Newsletter writing, Infographic writing, Script-writing.
• Social media post creation, LinkedIn blog creation, Social media handlining etc.
• Covering the high-level scope and objectives of the project and establishing communication channels, Clear Understanding and communication of Requirements, Analysis, and Documentation between client and development team.
• Understanding customer requirements and addressing their changing needs to the team and managing those changes at the project level.

Jul 2022 – Aug 2022 · 1 mo

• Produced SEO-driven content across medical, political, travel, and business domains; managed blogs and website copy.
• Executed email and LinkedIn campaigns; performed keyword research, metadata optimisation, and competitor analysis.

Jun 2022 – Aug 2022 · 2 mos · Mumbai, Maharashtra, India

Nov 2020 – Jun 2022 · 1 yr 7 mos · Kolkata, West Bengal, India

• Responsibilities:-
• Online Bidding on ( Upwork,Guru,PPH), Client Handling, Project Understanding Documents, Proposal Making, Analyzing the Requirement.
• Collecting and analyzing the project’s business requirements and transferring the same knowledge to the design and development team.
• Covering the high-level scope and objectives of the project and establishing communication channels, Clear Understanding and communication of Requirements, Analysis, and Documentation between client and development team.
• Understanding customer requirements and addressing their changing needs to the team and managing those changes at the project level.
• Project management:-
• Coordination between Design/Development/Testing team and client.
• Work closely with the project manager.
• Maintaining relationships with clients to achieve repeat/ referral business.

Nov 2020 – Oct 2021 · 11 mos · Kolkata, West Bengal, India

• Myself Pratyusha, A skilled, competent, and diligent individual is seeking an opportunity to establish a career in a Business Development Executive cum bidding analysis. I am currently working for SentientGeeks Pvt ltd company as a bidding analysis. And worked as a blogger as well as a Search Engine Optimizer in ScriptEvolve Pvt Ltd Company earlier. I have gained knowledge in writing proposals like business proposals, corporate proposals, client engagement, etc. Apart from this, I am expertise in content marketing like social media marketing, email marketing, business blogging, corporate writing, etc. I am certified in English Major (Intermediate level ) from British Council and completed an Advanced level English Language course from Ramakrishna Mission Institute of culture. Moreover, I finished my diploma course including(Microsoft office 2013, advanced excel, common business process, SQL) from NIIT KOLKATA. Having top-notch written communication skills Strong willingness to exhibit my proficiency in writing capabilities and Biding Methodologies in the professional environment.

Nov 2019 – Oct 2020 · 11 mos

• Wrote technical blogs on Java, Python, Angular, ReactJS, REST APIs, WordPress, and AWS.
• Created SEO-optimised meta titles, descriptions, and keyword structures; published across technology, gadgets, education, and travel domains.

Oct 2019 – Nov 2020 · 1 yr 1 mo

• I was working as Technical content writer. With this company I have grabbed the knowledge in providing excellent testing and feedback regarding link issues and giving final-phase testing procedures and follows all guidelines, SEO(On-page SEO, Off-page SEO) proof blogging, Technical content writing, Regular Website Blogging, Blogging on Gadgets reviews and rumors, Event planning contents, SEO Copy writing, Website Editing, Social media Communication, Marketing copy, creative writing. Have top-notch written communication skills and Strong willingness to exhibit my proficiency in Writing Capabilities, Blogging Methodologies, Testing Technique in the professional environment.

Oct 2019 – Nov 2019 · 1 mo

• I was working as a web content writer for one year. I got knowledge on website blogging, writing on event planning, Gadget reviews, blogging on booking plugin, etc.

Apr 2019 – Jun 2019 · 2 mos · Kolkata Area, India

• I worked as an intern in this Company named Moboclass pvt.ltd. My job was to search data and analyse the data and then put in on spreadsheet in a particular sequential manner. then send that to them.

Aug 2014 – Oct 2019 · 5 yrs 2 mos · Kolkata Area, India